B2B Growth

Explore how a $3 Billion SaaS Company leverages social layering to unlock their brand's potential. Learn about their multi-faceted content strategy on LinkedIn, consistent content systems, effective prioritization strategies, and challenges of integrating AI into content creation.

Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in this Episode:Tracey Wallace - Contentment Newsletter:https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activity:7147325259191353344?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7147325259191353344%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29We love to hate on LinkedIn. Audiences and ad dollars keep rolling in:https://www.businessinsider.com/how-linkedin-leveraging-creator-market-drive-business-growth-2024-1Connect with us: James: https://www.linkedin.com/in/jamescarbary/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Discussion on the evolving importance of vanity metrics in B2B marketing, addressing challenges faced by startups, emphasizing meaningful metrics over vanity metrics, exploring the definition of vanity metrics in B2B marketing, and analyzing metrics and engagement on LinkedIn for business impact.

Learn about crafting compelling content ideas with subject matter experts, TikTok disrupting YouTube, and tips on thought leadership content. Explore the value of unique content, embracing change in marketing, debunking SEO myths, and the impact of TikTok on content creation.

Exploring 'dark social' and its impact on B2B marketing, platform fatigue, brand engagement in private groups, social media overload, content creation strategies, and the challenge of building engagement on LinkedIn.

Topics include Salesloft acquiring Drift, analyzing 1,200 LinkedIn posts for lessons, and Joe Rogan no longer exclusive on Spotify. Discussion on B2B takeaways, generating viral LinkedIn posts, content strategy insights, and navigating the evolving podcast landscape.

Actionable tips on getting your CEO to post on LinkedIn, the shift towards personal branding in B2B marketing, newsletter data analysis, and the potential of AI DeepFakes for marketers.

Topics discussed in this podcast include innovative LinkedIn content strategies, the debate on the significance of follower counts, bold content that stirs reactions, brand building, and out-of-the-box marketing tactics. The hosts delve into modernizing content strategies, the value of quality over quantity in followers, and the importance of engaging the audience with valuable content.

Learn about unconventional marketing strategies in the B2B world, including using TikTok for promotion and launching a murder mystery podcast. Discover the importance of adapting and innovating to engage B2B audiences effectively. Explore creative marketing campaigns that merge romantic comedy themes with online shopping for a unique approach to product promotion.

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?Discussed in this Episode:Leadership and Creativity in B2B MarketingCreating value driven content without CTAsInfluencer marketing and building trust in 2024Influencer marketing strategies and best practicesConnect with us: Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/