B2B Growth

Explore Substack's business model changes and the importance for creators to understand platform nuances. Learn about diversifying presence across platforms and owning an audience through newsletters. Discuss the risks of relying heavily on one platform for success.

Exploring the success of a simple newsletter making $30M/year, focusing on picking the right niche, prioritizing media channels, and using SEO and paid advertising for growth. Discussing the importance of a strong premise, personality, and functional utility in newsletters to attract and engage subscribers.

Casey Hill, ActiveCampaign’s Senior Growth Manager, discusses the massive changes AI brings to marketing workflows. They explore AI-powered marketing strategies, impact on medicine, content creation with AI tools, promptology in technology, and AI's impact on content creation and adoption.

Colin Fleming, EVP of global marketing at Salesforce, discusses the success of Salesforce+ driving $600M in pipeline growth with shows like Pivot and EcoPrenora. They explore how owned media impacts engagement and revenue, highlighting the importance of diverse content strategies for building trust. The podcast also covers creative strategies for audience engagement, sustaining continuity in content production, and leveraging data for sales success.

Casey Hill, ActiveCampaign’s Senior Growth Manager, joins to discuss the secret of fast-growing SMB SaaS companies: high-value deals supporting 20%+ of revenue. Insights on transitioning to target larger accounts, creating content for big clients, building trust, and securing mega deals through relationship building.

Discover why businesses on YouTube need to treat the platform like a radio station, not a library. Learn why copying MrBeast may not be the best strategy. Understand the importance of audience feedback and signals for YouTube success.

Delving into April Fools' Day 2024 marketing antics, dissecting winners and losers, and emphasizing the importance of creativity and effort. Exploring unique pranks like Duolingo on Ice and hot dog-flavored seltzer water from 7-11. Discussing successful campaigns by Trek Bicycle Company and Chili Piper, showcasing the impact of remote collaboration.

Exploring creative ways to land a job, from viral video resumes to showcasing skills on LinkedIn. Emphasizing authenticity in job interviews and the value of creative thinking in proposing innovative ideas.

Exploring the evolution of educational content from scarcity to abundance online, challenges of navigating overwhelming content landscape, importance of discerning trustworthy sources, impact of ad revenue on content creation, receiving feedback in content creation, and the value of community in online learning.

The podcast discusses the shift from generic 'how-to' content to personalized content, starting a marketing engine with no cash, and the power of unscalable content. It also explores leveraging personal brands, targeted outreach, and creating less but higher quality content to stand out.