B2B Growth

The MISTAKE Brands keep making on YouTube

Apr 9, 2024

Discover why businesses on YouTube need to treat the platform like a radio station, not a library. Learn why copying MrBeast may not be the best strategy. Understand the importance of audience feedback and signals for YouTube success.

24:35

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Quick takeaways

Focus on creating content that resonates with the audience, not just fulfilling company objectives.

Find repeatable formats that appeal to your audience's interests to attract and engage viewers.

Deep dives

YouTube Strategies Misconceptions

Many companies struggle on YouTube due to misconceptions about content creation. Successful channels focus on giving audiences what they want, not what companies think they need. The key is in creating content that genuinely resonates with the audience, not just fulfilling company objectives.

Introduction

2min

Strategies for Successful YouTube and Podcast Marketing

9min

Creating Content Authentically: Balancing Passion and Audience Expectations on YouTube

5min

Analyzing Content Trends on YouTube and Lessons from Mr. Beast for B2B Brands

5min

Exploring the nuances of top and middle of funnel content for media brands

2min

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.

Discussed in this Episode:

Why successful YouTube channels are like radio stations
The reason you should stop copying MrBeast
The importance of audience feedback and signals

Link to Posts:

Why companies suck at YouTube:
https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios

The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

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B2B Growth

The MISTAKE Brands keep making on YouTube

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

YouTube Strategies Misconceptions

Finding Audience-Centric Formats

Differentiating Media and Thought Leadership Brands

Remember Everything You Learn from Podcasts