B2B Growth The MISTAKE Brands keep making on YouTube
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Apr 9, 2024 Discover why businesses on YouTube need to treat the platform like a radio station, not a library. Learn why copying MrBeast may not be the best strategy. Understand the importance of audience feedback and signals for YouTube success.
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Run Your YouTube Channel Like a Radio Station
- Treat successful YouTube channels like radio stations, playing the same hits.
- Focus on what the audience wants, not what you think they need.
Prioritizing Company Goals over Audience
- Companies often prioritize their goals over audience needs on YouTube and podcasts.
- This approach hinders success as it neglects audience engagement.
Separate Channels for Different Content
- Maintain a corporate brand for bottom-of-funnel content targeting ready-to-buy customers.
- Create a separate media brand channel optimized for the broader audience.