Exploring the nuances of top and middle of funnel content for media brands

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.

Discussed in this Episode:

• Why successful YouTube channels are like radio stations
• The reason you should stop copying MrBeast
• The importance of audience feedback and signals

Link to Posts:

Why companies suck at YouTube:
https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios

The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/