B2B Growth
Salesforce+ has driven $600M in pipeline?! (Bonus Episode)
Apr 22, 2024
Colin Fleming, EVP of global marketing at Salesforce, discusses the success of Salesforce+ driving $600M in pipeline growth with shows like Pivot and EcoPrenora. They explore how owned media impacts engagement and revenue, highlighting the importance of diverse content strategies for building trust. The podcast also covers creative strategies for audience engagement, sustaining continuity in content production, and leveraging data for sales success.
16:00
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Quick takeaways
- Salesforce+ gained rapid online traction with diverse content, streaming all Dreamforce content for high viewer engagement.
- Challenges in content sustainability post-key personnel departure stress the need for continuous innovation and repurposing strategies.
Deep dives
Success of Salesforce Plus and Quick Establishment
Salesforce Plus, created by Colin Fleming from Salesforce, was remarkably established in just two and a half months. Despite launching three years ago, it quickly gained significant online traction for its diverse content. The platform streams all Dreamforce content, attracting an average of 155 minutes per viewer, indicating substantial engagement with its offerings.
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