Colin Fleming

Colin Fleming, EVP of global marketing at Salesforce, discusses the success of Salesforce+ driving $600M in pipeline growth with shows like Pivot and EcoPrenora. They explore how owned media impacts engagement and revenue, highlighting the importance of diverse content strategies for building trust. The podcast also covers creative strategies for audience engagement, sustaining continuity in content production, and leveraging data for sales success.

Colin Fleming, former Red Bull Racing driver and VP of Brand Marketing at Salesforce, shares insights on their effective brand marketing strategies including Super Bowl ads, brand characters, and the creation of their own event Dreamforce. He also discusses the importance of investing in brand assets, their partnership with Matthew McConaughey, the significance of trust in messaging, and their collaboration with Formula One.