B2B Growth
This ugly newsletter makes $30M/yr
Apr 30, 2024
Exploring the success of a simple newsletter making $30M/year, focusing on picking the right niche, prioritizing media channels, and using SEO and paid advertising for growth. Discussing the importance of a strong premise, personality, and functional utility in newsletters to attract and engage subscribers.
22:54
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Quick takeaways
- Choosing the right niche and audience ownership are key for successful media growth.
- Utilizing SEO, paid ads, and content strategy contribute to scaling newsletter revenue.
Deep dives
Successful Growth Strategies of a Newsletter: Zero to 10K Subscribers
Focusing on consistent article postings and a premium newsletter with functional utility led to substantial growth from zero to 10K subscribers. Leveraging niche-specific content and capturing emails effectively with a minimal focus on design resulted in quick scaling to 10K within six months.
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