B2B Growth

Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan is no longer exclusive

Feb 20, 2024

Topics include Salesloft acquiring Drift, analyzing 1,200 LinkedIn posts for lessons, and Joe Rogan no longer exclusive on Spotify. Discussion on B2B takeaways, generating viral LinkedIn posts, content strategy insights, and navigating the evolving podcast landscape.

37:02

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Episode guests

James

Brent

Benji

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Episode notes

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Quick takeaways

Spotify shifted to inclusive distribution for Joe Rogan, prioritizing ad revenue over exclusivity.

Analyzing 1,200 LinkedIn posts revealed successful archetypes emphasizing personal stories for engaging content.

Deep dives

Spotify's Strategy Shift with Joe Rogan Exclusive Deal

Spotify's shift from exclusive to inclusive distribution with Joe Rogan's podcast highlights a strategic move to focus on ad revenue over exclusive content. The decision to share content across platforms and maintain ad sales exclusivity suggests a shift towards maximizing revenue through broader distribution and ad monetization. This approach contrasts the initial $200 million exclusive deal, indicating a strategic evolution in leveraging content creators to optimize ad sales and reach.

Introduction

4min

The Drift Acquisition: Impact on B2B Engagement and Revenue

11min

Analyzing Engagement and Virality on LinkedIn

2min

Content Strategy Insights and Newsletter Promotion

4min

Navigating the Evolving Podcasting Landscape

16min

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.

Link to Posts:
Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/

Forrester Article on salesloft acquiring Drift - https://www.forrester.com/blogs/what-saleslofts-acquisition-of-drift-means/

Linkedin Post about Salesloft and Drift - https://www.linkedin.com/posts/andreaelbee_i-really-like-the-products-and-leaders-at-activity-7163265996017840128-DHhC?utm_source=share&utm_medium=member_desktop

Lessons from Analyzing 1,200 LinkedIn Posts: https://www.linkedin.com/posts/cassandra-naji-a6742713_lessons-from-analyzing-1200-linkedin-posts-ugcPost-7157799842486857728-db_A/?utm_source=share&utm_medium=member_ios

Joe Rogan is no longer exclusive: https://techcrunch.com/2024/02/06/actually-its-good-for-spotify-that-joe-rogans-podcast-is-no-longer-exclusive/

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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B2B Growth

Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan is no longer exclusive

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Spotify's Strategy Shift with Joe Rogan Exclusive Deal

Analyzing LinkedIn Posts: Patterns and Lessons Learned

The Importance of Distributing Content Across Platforms

Learning from Spotify's Podcast Strategy Evolution

Remember Everything You Learn from Podcasts