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B2B Growth
Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan is no longer exclusive
Feb 20, 2024
Topics include Salesloft acquiring Drift, analyzing 1,200 LinkedIn posts for lessons, and Joe Rogan no longer exclusive on Spotify. Discussion on B2B takeaways, generating viral LinkedIn posts, content strategy insights, and navigating the evolving podcast landscape.
37:02
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Quick takeaways
- Spotify shifted to inclusive distribution for Joe Rogan, prioritizing ad revenue over exclusivity.
- Analyzing 1,200 LinkedIn posts revealed successful archetypes emphasizing personal stories for engaging content.
Deep dives
Spotify's Strategy Shift with Joe Rogan Exclusive Deal
Spotify's shift from exclusive to inclusive distribution with Joe Rogan's podcast highlights a strategic move to focus on ad revenue over exclusive content. The decision to share content across platforms and maintain ad sales exclusivity suggests a shift towards maximizing revenue through broader distribution and ad monetization. This approach contrasts the initial $200 million exclusive deal, indicating a strategic evolution in leveraging content creators to optimize ad sales and reach.
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