The Drift Acquisition: Impact on B2B Engagement and Revenue

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.

Link to Posts:
Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/

Forrester Article on salesloft acquiring Drift - https://www.forrester.com/blogs/what-saleslofts-acquisition-of-drift-means/

Linkedin Post about Salesloft and Drift - https://www.linkedin.com/posts/andreaelbee_i-really-like-the-products-and-leaders-at-activity-7163265996017840128-DHhC?utm_source=share&utm_medium=member_desktop

Lessons from Analyzing 1,200 LinkedIn Posts: https://www.linkedin.com/posts/cassandra-naji-a6742713_lessons-from-analyzing-1200-linkedin-posts-ugcPost-7157799842486857728-db_A/?utm_source=share&utm_medium=member_ios

Joe Rogan is no longer exclusive: https://techcrunch.com/2024/02/06/actually-its-good-for-spotify-that-joe-rogans-podcast-is-no-longer-exclusive/

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/