B2B Growth

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different).Creators inside your company, that grow the media brand of your organization, and by proxy the company brand... helping your company develop an owned audience and building the creators' personal brand in the process.In this episode, James talks to Benji about his recent post on this subject and all the exciting implications! Link to Post: https://www.linkedin.com/posts/benji-block_creators-for-companies-this-is-the-way-activity-7084521694094077952-uIWw?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target audience on the professional networking platform. Link to Post:https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-activity-7071417883469258752-yERM?utm_source=share&utm_medium=member_desktopPost from Justin Rowe:https://www.linkedin.com/posts/justin-rowe-4043339b_linkedinads-linkedin-entrepreneurship-activity-7079423854485381121-o7Jm?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Life has boundaries we perceive, but they’re often more flexible than we think.On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. Discussed in this Episode:Stepping away to get aheadEntrusting your team with more responsibilityHow to find contentment even as you strive to achieve big goalsLink to Post: https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdfConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

“Anyone can always do/give 10% more.”In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode:How habits compound over timeThe necessity of honing your craftThe ability to be content yet always work to improveLink to Post: https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketing-demandgeneration-activity-6973185564585967616-09J-?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings.Discussed in this Episode:How to start building an owned audienceWhy Lead gen is not the optimal strategy to use on paid socialLink to Post: https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts.Discussed in this episode:The pros & cons of the three motionsHow to start a media brand from scratchThe value of launching a media brand in this economic climate

In this episode, James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point.Discussed in this episode:Making content work harder for your organizationSEO as the Zombie of MarketingEnsuring your SMEs avoid creating commodity content

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out?In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post:https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better?On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyondLink to Post:https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/