B2B Growth

3 Content Marketing Motions and How to Use Them (REPLAY)

Jul 13, 2023
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Episode notes
1
Introduction
00:00 • 4min
2
The Three Types of Brands
04:24 • 3min
3
The Power of a Personal Brand
07:04 • 3min
4
The Pros and Cons of a Media Brand
10:31 • 3min
5
The Pros and Cons of Personal Brands
13:50 • 6min
6
The Pros and Cons of Focusing on a Product Brand
19:28 • 3min
7
The Pros and Cons of a Media Brand
21:58 • 5min
8
The Pros and Cons of Creating a Separate Media Brand
27:11 • 5min
9
The Importance of Content Marketing
31:46 • 3min
10
The Different Types of Media Brands
34:23 • 4min
11
How to Mix and Match Media Brands
38:06 • 2min
12
How to Build a Media Brand for Your Company
40:20 • 4min
13
How to Launch a Media Brand
44:08 • 5min
14
How to Build a Media Brand for Your Company
49:07 • 5min