The Pros and Cons of Focusing on a Product Brand

Every time someone mentions it, they think of the product, right? Every time you do something good out there, people are thinking about you and your value proposition. There's also on a digital level, there's also bigger SEO benefits. I don't think that you should completely ignore your product brand. It's just a matter of if this is the only thing you're focusing on, I think it's limiting.