The Pros and Cons of Creating a Separate Media Brand

Dan: I see a lot of companies miss it when it comes to thought leadership. If you were sneaking into the thought leadership, it was straight into it. But if you do a media brand right, people will come to you and want to advertise on your media brand. The pros long term, I think are limitless. This could one day be self-sustaining. And that's where a lot of the confusion and B2B at least still lies.