B2B Growth

Apple has crafted a new category, drumroll please… “Spatial Computing”!On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning from Apples positioning around the new technology.Link to Post:https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-activity-7071944558485409792-bdl0?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction.Link to Post:https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Gaetano: https://www.linkedin.com/in/officialg/

Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers.Link to Post: https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly.The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". As a work psychologist, Ian brings a unique perspective to the social media landscape.With a focus on B2B marketers and content creators, Benji seeks Ian's advice on improving CEOs' brands and subject matter experts on social media platforms. The conversation takes an exciting turn as Ian exposes his top four myths of social media, providing valuable insights that challenge common misconceptions. Throughout the episode, listeners gain practical takeaways and are encouraged to explore Ian's books on platforms like Amazon.As the episode draws to a close, Benji expresses his gratitude to Ian for sharing his expertise and thanks the loyal audience for their continued support. He encourages listeners to connect with him personally on LinkedIn and invites them to visit b2bgrowthshow.com for more engaging content.Discussed in this Episode:4 common Myths of social mediaHow to build a personal brand for your CEOOutdated approaches to social media that B2B marketers continue to useConnect with us: Ian: https://www.linkedin.com/in/iansmacrae/Company Website: https://www.highpotentialpsych.co.uk/Book: https://www.amazon.com/Myths-Social-Media-Misconceptions-Business-ebook/dp/B0B759YGZK/ref=sr_1_1?crid=7WLA6WKO462J&keywords=Myths+of+social+media&qid=1685628329&sprefix=myths+of+social+media%2Caps%2C145&sr=8-1Benji: https://www.linkedin.com/in/benji-block/

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline.April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post:https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be consistent on LinkedIn. In this episode, James and Benji talk through how to get your CEO consistent on social media, and how to measure that content. Link to Post: https://www.linkedin.com/posts/devinreed_contentstrategy-activity-7057085006141095936--KpA?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite learnings from this post and give you practical takeaways for your next LinkedIn ad campaign. Link to Post: https://www.linkedin.com/posts/kirillvdov_b2bmarketing-performancemarketing-ppc-activity-7056870224213544961-R-FW?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?”- Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do the guys agree? Disagree? Could this be a mentality to bring into business and marketing?LinkedIn Post from Vin Matano: https://www.linkedin.com/posts/vinmatano_you-might-think-failure-happens-all-too-activity-7057382065746374656-M0uj?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew DaviesOn this episode, Benji and James discuss the power of internal marketing and where it can be easy to go off track as you scale. This episode topic was sparked by a post from friend of the podcast Andrew Davies, you can find his post here: https://www.linkedin.com/posts/andjdavies_internal-marketing-needs-a-makeover-when-activity-7038877477036814336-89YR/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/