B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
May 23, 2023 • 17min
Stop forcing your creatives to be productive all the time
Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration?Today, James and Benji are joined again by Mark Jung to discuss a recent post from Eddie Shleyner, about the power of being less productive.Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7047180432748003328/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7047180432748003328%29Connect with us: Mark: https://www.linkedin.com/in/markpjung/James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
May 18, 2023 • 14min
This Oatly campaign will make you pee your pants
On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly.Link to Post:https://www.linkedin.com/posts/markpjung_how-to-build-a-media-company-well-played-activity-7043954983142129664-Amxz/?utm_source=share&utm_medium=member_desktopConnect with us: Mark: https://www.linkedin.com/in/markpjung/James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
May 16, 2023 • 18min
The 90-minute meeting you should do once a quarter
If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji breakdown the quarterly meeting MJ Smith is executing and how you integrate something similar with your sales dev team. Link to Post: https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7049113560811008000-2R4N/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
May 11, 2023 • 18min
The 1st Touch Model in Google Analytics is DEAD
On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications.Link to Post:https://www.linkedin.com/posts/steffenhedebrandt_googleanalytics-b2bmarketing-webanalytics-activity-7051832783605784576-RJNz?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Dan: https://www.linkedin.com/in/digitalmarketingdan/
May 9, 2023 • 14min
This LinkedIn carousel about copywriting got 1,100+ comments?!
In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post:https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516983296-u_xt?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
May 4, 2023 • 32min
Bullseye Marketing with Louis Gudema
On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs.Discussed in this Episode:The 3 phases of Bullseye MarketingLeveraging your website to see the greatest ROI Social media vs Email marketingBuy the book now: https://www.amazon.com/dp/B0BXQNGH6K?&linkCode=sl1&tag=artillerymark-20&linkId=2bbbe7c143b07666d3c71643630897ca&language=en_US&ref_=as_li_ss_tlConnect with us: Louis Gudema - https://www.linkedin.com/in/louisgudema/Benji - https://www.linkedin.com/in/benji-block/
May 2, 2023 • 28min
55 Apple Ads Every Marketer Should Study
In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post:https://www.linkedin.com/posts/josue-valles_55-classic-apple-ads-every-marketer-should-activity-7044284080141598720-UCYu/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
Apr 27, 2023 • 15min
Stop ignoring this piece of your demand gen engine
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
Apr 25, 2023 • 16min
Paddle’s perspective on the acquisition of ProfitWell
Today, James and Andrew Davies, CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.
Apr 20, 2023 • 17min
"We are F***ed"
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott. What does the rise of AI mean for our work in B2B marketing? Should we fear the future or be excited about it?
