B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Apr 18, 2023 • 21min
The real problem with demand gen
Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.
Apr 13, 2023 • 20min
The co-founder of HubSpot just bought a domain name for 8 figures?!
How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.com.
Apr 11, 2023 • 15min
Post Your "Hits" Over & Over
Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in their 2 cents on the art form of reposting and how even with all the discussion on the topic, many continue to struggle to execute on this.
Apr 6, 2023 • 16min
Play-Doh started as what?!
Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter.Discussed in this Episode:Examples of company evolution and experimentationThe difficulties in steering a large organization in a new directionBetter ways to test ideas
4 snips
Apr 4, 2023 • 14min
How would you spend $500/mo on LinkedIn ads?
Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads. Discussed in this Episode:What makes the best LinkedIn ad creative?Strategic Repurposing Cold Outreach vs Retargeting
Mar 31, 2023 • 25min
Can You Describe Your Content in a Sentence?
Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.
Mar 29, 2023 • 20min
Dave Gerhardt is hiring for Exit Five
Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five.Discussed in this Episode:Copywriting skillsStartupsThe power of social media and community
Mar 27, 2023 • 17min
Alex Hormozi says Quantity then Quality, REALLY? | Echo Chamber
On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?
Mar 24, 2023 • 20min
49 AI tools that aren't ChatGPT | Echo Chamber
On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by category, for business professionals.
Mar 22, 2023 • 11min
Start Building Free Tools | Echo Chamber
On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting a free tool for your market.
