B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Mar 20, 2023 • 15min
Michael Jordan Loves Our Cereal * | Echo Chamber
On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.
Mar 16, 2023 • 17min
You Need THIS to Advance Your Marketing Career | Echo Chamber
On this Echo Chamber episode, James and Benji discuss the vital business lessons marketers must learn from sales in order to increase their effectiveness.
Mar 15, 2023 • 14min
Do Less Work | Echo Chamber
On this Echo Chamber episode, James, and Benji discuss the importance of balance when it comes to output vs input and how to continue learning in your role.
Mar 10, 2023 • 16min
4 Wildly Creative Stunts by Marc Benioff and Salesforce | Echo Chamber
On this Echo Chamber episode, Dan, James, and Benji discuss a recent Twitter thread from Ramon Van Meer outlining the wild west that was Salesforce in the early days.
Mar 8, 2023 • 12min
Letting Go of Attribution Anxiety: Embrace a New Mindset | Echo Chamber
On this Echo Chamber episode, Dan, James, and Benji discuss a recent LinkedIn post from Michael Roberts regarding attribution.
Mar 6, 2023 • 36min
Do THIS to Instantly Write Better Titles, with Jake Thomas
Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving company.On this episode Benji and Jake discuss: Rules to follow for better title writingThe art of saying the same thing 100 different waysHow to find and double down on what truly resonates with your audience
Mar 3, 2023 • 28min
What Do You Do When Your Talent Leaves? | Media Brands
On this final, “bonus” episode of Media Brands James, Dan, and Tyler discuss the departure of Will Aitken from Sales Feed, and how to handle these transitions within your media brand.
Mar 1, 2023 • 20min
Lavender Hires Will Aitken | Echo Chamber
On this Echo Chamber episode, James, Dan, and Benji discuss the news that Will Aitken is leaving Sales Feed for Lavender and what that means for creators more broadly.
Feb 27, 2023 • 41min
Launch an ABM Campaign in 1 Day, with MJ Peters
In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of media brands vs. brand marketing and how you can win with either.
Feb 24, 2023 • 34min
Driving Business Results with a Media Brand | Media Brands
On this Media Brands episode, James, Dan, and Tyler answer the BIG question: How can building a media brand grow your business? How do you connect the media brand with what your business offers? Discussed in this Episode:How to educate your audience about your productThe inbound funnel created by your media brandDeveloping a media mindset
