B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Feb 22, 2023 • 17min
Are Lead Magnets Still a Thing? | Echo Chamber
On this Echo Chamber episode, Dan and Benji discuss a recent LinkedIn post from Alon Evan and explain why it’s time for our thinking to evolve when it comes to lead magnets.
Feb 20, 2023 • 30min
4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze
On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.Discussed in this Episode:The must-have partnership between content and dataBuilding key relationships internally for marketing successMeasuring a control group as much as a campaign
Feb 17, 2023 • 36min
Processes that Turn Creative Chaos Into Media Brand Traction | Media Brands
On this Media Brands episode, James, Dan, and Tyler break down the processes and systems required to build and maintain a fast-paced, creative, media brand. Discussed in this episode:How does a small team create so much content?Creative vs Creator - do you need both?Tools for measuring success
Feb 15, 2023 • 32min
Oh No! You Hit the Audience Growth Ceiling, Now What? | Echo Chamber
In this episode of the Echo Chamber on B2B Growth, James, Dan, and Benji break down the theory of an audience growth ceiling. What contributes to momentum slowing? The algorithm? Messaging fatigue? Audience churn? Link to post on LinkedIn, HERE.
Feb 13, 2023 • 39min
The NEW Roles of Marketing, Sales, and A.I., with Samantha Stone
On this episode, Benji speaks with Samantha Stone, Founder and CMO of The Marketing Advisory Network, to discuss B2B Buyer Trends that are set to impact 2023 marketing plans.Discussed in this Episode:The evolution of the sales demoA.I as a tool for your revenue teamMoving toward Price Transparency
Feb 10, 2023 • 36min
Scaling a B2B Media Brand: Finding Talent, Defining Roles | Media Brands
On this Media Brands episode, James, Dan, & Tyler discuss the importance of talent and team when building a media brand.In this episode we explore:How to identify and pursue talentDeveloping a "creative sandbox"Garnering momentum with a small team
Feb 8, 2023 • 10min
STOP Playing Marketing Bingo | Echo Chamber
On this Echo Chamber episode Benji and Dan discuss Andrei Zinkevich's thought-provoking LinkedIn post on the importance of shifting away from a "marketing bingo" mentality and embracing marketing as a vital business function.
5 snips
Feb 6, 2023 • 27min
ABM Mistakes You Can’t Afford to Make, with Greg Batchelor
Greg Batchelor, VP of Growth Marketing at platform.sh, discusses the importance of Sales & Marketing alignment, leveraging ABM for specific accounts, and avoiding common ABM mistakes. Topics include refining Ideal Customer Profile, mastering sales handoff, and tracking metrics in ABM campaigns to maximize success.
Feb 3, 2023 • 28min
The 5 Step Process to Build Your Media Brand | Media Brands
On this Media Brands episode, James, Dan, & Tyler discuss the options you have when building a media brand and the importance of clearly defining the types of content you create. In this episode we explore:Where to start in developing your Media Brand strategyHow to build a naturally engaged audienceDeciding which channels to focus onConnect on Linkedin: James - https://www.linkedin.com/in/jamescarbary/Dan - https://www.linkedin.com/in/digitalmarketingdan/Tyler - https://www.linkedin.com/in/tylerlessard/
Feb 1, 2023 • 14min
Amazon Music Makes Podcasts Ad Free | Echo Chamber
On this Echo Chamber episode, Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform?Connect on Linkedin: Benji - https://www.linkedin.com/in/benji-block/Dan - https://www.linkedin.com/in/digitalmarketingdan/
