B2B Growth THIS is one of the biggest misses in B2B marketing
Aug 17, 2023
The podcast discusses the importance of viewing marketing as an ecosystem and targeting the right audience with the right message. They also explore the ripple effect of B2B marketing strategies, including podcast credit vs. paid advertising. Additionally, they discuss Lowe's Home Improvement YouTube channel and their new content franchise.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Power of Marketing Ecosystems
03:26 • 3min
The Importance of Viewing Marketing as an Ecosystem
06:40 • 6min
The Ripple Effect of B2B Marketing Strategies
12:31 • 2min
Discussion about Lowe's Home Improvement YouTube channel and their new content franchise
14:54 • 3min