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THIS is one of the biggest misses in B2B marketing

B2B Growth

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Discussion about Lowe's Home Improvement YouTube channel and their new content franchise

This chapter discusses Lowe's Home Improvement YouTube channel, highlighting their content franchise "Sibling Space Solvers" featuring siblings Elise and Phillip. The hosts praise Lowe's for their investment in the channel and recommend checking out their video 'Chaos to Calm Living Room Makeover'.

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