B2B Growth 10 non-marketing books every marketer should read
Aug 22, 2023
A discussion about 10 non-marketing books for marketing leaders and the popularity of the post. Understanding the difference between direction and purpose in goal setting. Importance of selling the 'why' in marketing and introducing the B2B Growth Newsletter. Reflecting on 'The Innovator's Dilemma' and breaking away from the status quo.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Non-Marketing Books for Marketers
03:34 • 6min
Understanding the Difference between Direction and Purpose in Goal Setting
09:35 • 2min
Importance of Selling the 'Why' in Marketing and Introducing the B2B Growth Newsletter
11:21 • 2min
The Innovator's Dilemma: Resource Allocation and Breaking Away from the Status Quo
13:13 • 12min