The Innovator's Dilemma: Resource Allocation and Breaking Away from the Status Quo

On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how they can reshape the way marketing leaders approach their roles.

Link to Post:
https://www.linkedin.com/posts/emilgkristensen_10-non-marketing-books-every-marketing-leader-ugcPost-7082002656298180608-ymFg?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/