INspired INsider Podcast

Justin Miller is the Founder and President of Profit 911 Consulting, an agency specializing in direct response marketing emphasizing modern mail strategies. He is a versatile entrepreneur, transitioning from offering live music and entertainment services to comedy hypnotism to marketing, ultimately settling on direct mail services. Justin has leveraged his experience across numerous industries to hone his marketing skills and drive results for clients. His expertise ranges from intricate client retention methods to scaling campaigns through direct mailing tactics.  In this episode… Have you ever opened your mailbox to find an unexpected item that instantly caught your attention? What if that simple piece could drastically increase a business's leads and customer engagement? Can a seemingly old-school approach like direct mail outperform digital marketing tactics? Marketing expert Justin Miller delves into his fascinating transition from operating live entertainment businesses to becoming an expert in direct-response marketing through direct mail. He shares tales from his past careers and the turning points that guided him to where he is today. From discussing newsletters' effectiveness in patient retention for physical therapists to the unique strategy of selecting tree-rich neighborhoods for a tree service campaign, Justin dives deep into the specifics of what makes a direct mail campaign successful. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Justin Miller, Founder and President of Profit 911 Consulting, about leveraging direct mail in modern marketing. Justin discusses how Profit 911 Consulting provides direct mail services that get results for businesses, his journey owning a DJ business and as a comedy hypnotist, and Profit 911's customer success stories.

Marlon Doll is the Founder and CEO of Vireo Video, a specialized agency dedicated to helping brands achieve success on YouTube through strategy, optimization, content creation, and advertising. With over seven years of focused YouTube experience, Marlon and his team have served over 200 clients, including well-known names like GitHub, Thinkific, Best Buy, and Eckhart Tolle. His expertise has also led him to grow his own channel, Bachelor on a Budget, which boasts over 70,000 subscribers. In this episode… Are you looking to stand out on YouTube but can't determine why your channel isn't gaining traction? Could you be missing out on some critical optimization techniques or advertising opportunities that can supercharge your growth? How does a focused strategy tailored for YouTube make a difference? YouTube marketing expert Marlon Doll dives deep into the intricacies of creating a successful YouTube presence for brands. He emphasizes the need to avoid a scattergun approach, highlighting the importance of research, consistency, and creating value-driven content catered to target audiences. He plunges into thumbnail strategy, explaining how minor changes can lead to substantial increases in click-through rates. Marlon also shares his favorite tools for tracking and testing YouTube success and explains why edutainment is a particularly powerful format for content creators. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Marlon Doll, Founder and CEO of Vireo Video, to talk about YouTube marketing and optimization. Marlon discusses how Vireo Video leverages YouTube marketing to grow brands, common mistakes companies make on YouTube, the significance of thumbnail optimization, and the power of split testing to increase engagement.

Mark Bealin is the Founder and CEO of SearchLab, a digital marketing agency specializing in local SEO and PPC. Starting as a side project in 2017, he grew SearchLab into an award-winning agency recognized on the Inc. 5000 list three times. With a rich history in digital marketing and a former career in football coaching, Mark applies his passion for mentoring to grow Entrepreneur Organization Chicago's accelerator program. He takes pride in coaching young entrepreneurs through EO to help them grow their businesses efficiently. In this episode… Have you ever wondered what drives a simple side project to become an award-winning agency? How does one shift from a full-time job and family responsibilities to a thriving digital marketing presence? What strategies fuel explosive growth — and can specialization make a difference? Marketing professional Mark Bealin delves into the backstory of SearchLab, discussing the key components that propelled its success, from nurturing partnerships and leveraging speaking engagements to the pivotal moment of hiring industry experts. He emphasizes the power of finding a niche, sharing how focusing on car dealerships led to unparalleled growth and the development of their conference. Mark also opens up about his experiences in Entrepreneur Organization Chicago's Accelerator Program, highlighting the transformative power of accountability in scaling businesses quickly. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Mark Bealin, Founder and CEO of SearchLab, about cultivating long-term relationships and mastering local SEO. Mark talks about the EO Accelerator program and its transformational value for growth-stage businesses, the strategies that drove SearchLab's rapid growth and market recognition, and the common pitfalls to avoid in paid search campaigns.

Stephanie Kochorek is Co-founder and Creative Director of Daughter Creative, a company helping businesses connect through various mediums by developing and overseeing communication strategies. Stephanie's journey is marked by a relentless pursuit of excellence, drawing from her extensive experience working with Fortune 500 brands across Canada and the US. With a global perspective ingrained in their approach to branding, Stephanie and her team craft transformative narratives that resonate on an international scale. In this episode… A successful organization is shaped by the intricate interplay between branding, leadership, and team dynamics. As these elements intertwine, they form a tapestry of influence that drives businesses forward. How can these foundational pillars align to sculpt the future of industries worldwide? Branding entrepreneur Stephanie Kochorek believes in the transformative power of bold branding. She recounts her experience rebranding a business, which breathed new life into the brand, streamlined the hiring process, and ultimately led to the company's acquisition. Stephanie draws from the insights of Jungian archetypes to craft brand personalities for clients and navigate interpersonal dynamics within her team. By utilizing diverse talents and promoting teamwork, you can create a cohesive and impactful brand narrative that drives connection and engagement. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Stephanie Kochorek, Co-founder and Creative Director of Daughter Creative, to talk about effective branding and leadership. Stephanie discusses helping companies rebrand, what it takes to be a good leader, and how to create effective teams.

Scott Knox is the President and CEO of the Institute of Canadian Agencies, the nonprofit association for Canadian advertising, marketing, media, and public relations agencies. He is also the Founder of PrideAM, the world's first LGBTQ+ advocacy group in advertising and marketing. With nearly 30 years of professional experience, Scott is recognized among the top 25 most powerful LGBTQ+ leaders in British business by The Telegraph. After a significant career in the UK he moved to Canada, bringing his passion for agency transformation and inclusivity to the ICA. Scott works to enhance the collective potential of Canadian agencies, protect the interests of agency members, and champion equitable representation in the industry. In this episode… Have you ever wondered what makes an advertising agency thrive in today's competitive environment? Scott Knox believes it takes more than just creative talent and hard work. But how did he help redirect the focus from time-intensive commoditization to value-based success? LGBTQ+ leader Scott Knox, with his drive for improvement and equity, is reshaping the landscape of the Canadian advertising industry. He discusses the challenges of outdated pricing models, the significance of networking and partnerships within the agency realm, and how the Institute of Canadian Agencies’ training and consultancy services help reshape the agencies’ strategic horizons. Scott’s journey and the initiation of PrideAM highlight his dedication to inclusion and diversity in the workforce. His dynamic leadership ushers in a change where agencies aspire to be valued for the results they drive rather than the hours they log. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Scott Knox, President and CEO of the Institute of Canadian Agencies, about his journey and unwavering advocacy for change and inclusivity. Scott discusses how ICA helps agencies through its collective approach to industry challenges, common misconceptions about client pricing and procurement relationships, how agencies can adopt ROI-based pricing, and the real-life experiences that inspired him to found PrideAM.

Ali Mirza is the Founder and CEO of Rose Garden Consulting, renowned for guiding seven- and eight-figure founders in scaling their sales operations. Having personally closed over $400 million in deals, Ali has a track record of elevating companies onto the Inc. 500 fastest-growing list and seeing them through successful acquisitions. He is the author of Predictable Closing and Radical Leadership, and his influential work has been spotlighted in Forbes and Business Insider. With a focus on systematic approaches to sales, Ali's leadership has transformed founders into leaders who achieve predictable, scalable revenue growth. In this episode… Are you tired of the never-ending chase for the next big client and the sheer unpredictability of revenue growth? What if the way you have been doing sales is not just ineffective, but also destructive to your company's future? Could it be time for a radical change in your approach? Thought leader in sales Ali Mirza offers a compelling look at the often-overlooked aspects of sales teams and leadership that can make or break an agency's success. He reveals that the biggest obstacle to sales growth can be the founders themselves, stuck in ego-driven patterns that stifle progress. Ali dives into the all-too-common problems of inefficient sales leadership, weak positioning, and a lack of accountability — a trifecta that hinders many. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ali Mirza, Founder and CEO of Rose Garden Consulting, about shifting from founder-led sales to scalable teams. Ali shares a no-nonsense rundown on why strong leadership and results-focused strategies are non-negotiable in the high-stakes world of agency sales, his holistic approach that led to monumental growth during his time as a CRO, and how embracing direct conversations can transform your sales approach.

Dylan Staniul is the Principal and Design Team Leader of Burnkit, a design studio known for its creative and investigative approach to branding. With over two decades of experience, Dylan has judged prestigious design competitions for publications including Communication Arts, Applied Arts, and Strategy and garnered the trust of industry giants. His diverse client experiences have turned Burnkit into a success story, emphasizing the harmony of classic design principles with fresh, innovative ideas. Beyond branding, Dylan draws inspiration from various sources, including history, art, and the varied industries of his clients. In this episode… Have you ever wondered why brands that seem to be doing well still opt for a makeover? Is it possible that a successful track record might hold back an organization's brand identity? How do branding experts breathe new life into already thriving companies? Dylan Staniul, a brand design expert, delves into the fine art of branding and the process behind transforming the identity of successful organizations. Discussing the importance of the initial discovery phase, he emphasizes the importance of involving decision-makers early on and preparing clients for a wide range of creative possibilities. The conversation pivots to dissecting common brands' mistakes and how keeping it simple can often be more effective than trying to "wow" at every opportunity. Dylan also shares his entrepreneurial journey and why being a "design omnivore" has become a distinctive strength for his studio. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dylan Staniul, Principal and Design Team Leader of Burnkit, about the power of branding and the creative process. Dylan shares how he incorporates his father’s sales wisdom into the design and branding world, Burnkit’s customer success stories, the creative process from discovery to delivering multiple branding options for client consideration, and how to avoid common branding mistakes.

Jonathan Tilley is the CEO of ZonGuru, a comprehensive software toolset designed to help e-commerce brands and agencies scale their products on Amazon. With a background in digital advertising and firsthand experience as an Amazon seller, Jon spent over 15 years in the industry before stepping into the entrepreneurship world with ZonGuru in 2017. Under his leadership, the company has seen significant growth in product offerings and in serving a global marketplace, including the US, Europe, Australia, and India. In this episode… Have you ever wondered what it takes to make a brand flourish on Amazon? With the e-commerce landscape becoming increasingly competitive, finding the right tools and strategies can mean the difference between obscurity and success. But where does one begin the journey of elevating their Amazon presence? E-commerce expert Jonathan Tilley shares the inside story of overcoming early challenges in the SaaS world to construct a leading toolset for Amazon sellers and agencies. From humble beginnings to strategies for growth, he recounts the milestones ZonGuru achieved, including the critical decision to focus on key features that set the company apart. Jon emphasizes the importance of company culture, stressing ZonGuru's practice of incentivizing team members to become Amazon sellers themselves, ensuring that the products and features they develop resonate with their target audience's needs. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jonathan Tilley, CEO of ZonGuru, about his journey with ZonGuru and the future of e-commerce SaaS solutions. Jon talks about the tools ZonGuru offers for scaling brands on Amazon, the significance of building the right team and company culture, how to create tech specifically tailored for agencies, and how ZonGuru's growth audit can maximize an Amazon seller's potential revenue.

Justin Cook is the President of Internet Marketing and Development at 9thCO, a Canadian digital agency that specializes in b2b and e-commerce development and marketing. Under his leadership, 9thCO has focused on massive migrations from legacy website technology to what Justin describes as "headless composable architecture," enhancing SEO, PPC, and cybersecurity for their clients. In this episode… In the ever-evolving digital landscape, staying ahead of technological innovations is not just an advantage, but a necessity. How does one transition from traditional web technologies to pioneering in the realm of headless composable architecture? Could this be the future of e-commerce and SEO, offering solutions to longstanding issues of scalability, security, and speed? Justin Cook, President of 9thCO, a Canadian digital agency, shares how his team embraced headless composable architecture. Initially focused on SEO, PPC, and custom web development, 9thCO transformed by adopting this emerging technology. By using cloud-based systems through secured APIs, they achieved better scalability, enhanced security, and improved SEO performance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Justin Cook, President of Internet Marketing & Development at 9thCO, to talk about leveraging headless composable architecture for e-commerce and SEO. Justin shares insights into how this technology solves common e-commerce problems, such as server overload during high traffic periods and vulnerability to cyber-attacks, by decentralizing the website's components. Their discussion covers the business aspects of adopting new technologies, including market repositioning challenges, the importance of internal culture during change, and strategic hires that facilitated 9thCO's successful pivot.

Martha van Berkel is the CEO and Co-founder of Schema App, a SaaS company specializing in translating web content for search engines and machines. With a background in mathematics and engineering, Martha possesses a superpower in articulating AI and search complexities to marketing leaders. Having worked with top-tier companies like Gusto and SAP, she brings a wealth of experience to digital marketing. Martha has an impressive history, including a 14-year tenure at Cisco, before venturing into entrepreneurship with Schema App. She leads her team in providing innovative SEO solutions and prides herself on cultivating a culture of transparency, ownership, and hope.  In this episode… Have you ever wondered how search engines understand the content of your web pages? With ever-evolving algorithms and increasing complexity, ensuring your digital content is discoverable can be daunting. How can enterprises remain competitive and visible in this rapidly changing digital landscape? High-energy entrepreneur Martha van Berkel dives into the world of Schema Markup and knowledge graphs. She shares how her company helps enterprises translate their web content into the language of search engines, enhancing their discoverability. Martha discusses the journey of Schema App from its early editor version to its current sophisticated offerings that enable complex data structuring at scale. She sheds light on the innovation, agility, and customer-centric focus that has propelled Schema App into long-standing partnerships with renowned companies. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Martha van Berkel, Co-founder and CEO of Schema App, about translating web content into the language of search engines. Martha explains how Schema App's technology enables improved search engine results, the critical role knowledge graphs play in today's AI-driven search economy, the common challenges enterprises face when managing SEO in-house, and her vision for the future of SEO.