INspired INsider Podcast

Martha van Berkel is the CEO and Co-founder of Schema App, a SaaS company specializing in translating web content for search engines and machines. With a background in mathematics and engineering, Martha possesses a superpower in articulating AI and search complexities to marketing leaders. Having worked with top-tier companies like Gusto and SAP, she brings a wealth of experience to digital marketing. Martha has an impressive history, including a 14-year tenure at Cisco, before venturing into entrepreneurship with Schema App. She leads her team in providing innovative SEO solutions and prides herself on cultivating a culture of transparency, ownership, and hope.  In this episode… Have you ever wondered how search engines understand the content of your web pages? With ever-evolving algorithms and increasing complexity, ensuring your digital content is discoverable can be daunting. How can enterprises remain competitive and visible in this rapidly changing digital landscape? High-energy entrepreneur Martha van Berkel dives into the world of Schema Markup and knowledge graphs. She shares how her company helps enterprises translate their web content into the language of search engines, enhancing their discoverability. Martha discusses the journey of Schema App from its early editor version to its current sophisticated offerings that enable complex data structuring at scale. She sheds light on the innovation, agility, and customer-centric focus that has propelled Schema App into long-standing partnerships with renowned companies. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Martha van Berkel, Co-founder and CEO of Schema App, about translating web content into the language of search engines. Martha explains how Schema App's technology enables improved search engine results, the critical role knowledge graphs play in today's AI-driven search economy, the common challenges enterprises face when managing SEO in-house, and her vision for the future of SEO.

Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch.  Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies.  In this episode… Are you looking for ways to boost your online store's performance but feel overwhelmed by conflicting advice? What if there was a method that could help you sift through the noise and optimize your sales efficiently? Can understanding the art and the science behind successful e-commerce strategies lead to tangible growth? Raphael Paulin-Daigle, an experienced professional in the e-commerce world, unveils the intricacies of elevating an e-commerce brand to its fullest potential. He addresses common missteps companies make, such as rushing A/B tests and blindly applying industry best practices. Raphael emphasizes the critical importance of customer-centric research and data-driven decision-making to tailor your website for peak conversions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, about maximizing e-commerce growth. Raphael explores the nuances of A/B testing and why quick, superficial results can be deceiving, applying the “Testing Trifecta” method for effective conversion optimization, the common mistakes brands make with A/B testing, and SplitBase customer success stories.

Dustin Titus is the Chief Digital Officer at ZoomerMedia and the Agency President of t1tus/one. As a veteran in the digital marketing field with over 17 years of experience, Dustin has fostered a client-focused approach delivering white-glove experiences and high-impact advertising campaigns. With a background in computer science, he's adept at merging technical strategy with creative marketing and has led t1tus/one to a successful acquisition by ZoomerMedia. Dustin values autonomy, agile marketing methods, and empowering his team to live their best lives, keeping them central to the process throughout his growth journey. In this episode… Have you ever wondered how a digital marketing agency navigates the constant evolution of advertising, publishing, and technology integration to deliver high-impact results? How does an agency not only adapt, but thrive in the complex landscape of digital marketing, where consumer engagement and technical challenges demand innovative solutions? What does it take for such an agency to catch the eyes of larger media companies? Dustin Titus delves into the evolution of t1tus/one from its founding, focusing on high-touch digital marketing methods, to its strategic acquisition by ZoomerMedia. Dustin shares his insights on carving niches, particularly in monetizing publishing networks and fostering strong professional relationships that can lead to transformative opportunities. He offers a candid look at how he navigated the acquisition process, including valuation, deal negotiations, and ensuring his team remained empowered every step of the way. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Dustin Titus, the Chief Digital Officer at ZoomerMedia and the Agency President of t1tus/one, to discuss agency acquisitions. The two explore Dustin's journey, examining the strategies and philosophies that have defined his success. Learn how his choices reflect his values, and uncover the approach and resources that have empowered him to make impactful decisions in steering both his company and his own career.

Manon Rouillier is the Founder of Rouillier, a communications agency specializing in mining and manufacturing industries in Quebec. With a background rooted in a family of entrepreneurs and a passion for strategic marketing, she has grown her agency since 2009 to serve predominantly French-speaking companies. Manon serves as a board member of MBI Global and is active in the Women in Mining chapter in Quebec. She also hosts a French-language mining podcast, Minier, sharing industry insights and fostering a community around mining innovation. In this episode… Have you ever wondered what sets niche marketing agencies apart from the rest? While many agencies struggle with a generalized approach, some have discovered the secrets to excelling in specific industries. But how much value do they bring, and what do they do differently? Manon Rouillier, Founder of Rouillier, a Quebec City-based communication agency focused on the mining and manufacturing industries, explores these questions. With a philosophy rooted in hands-on, strategy-driven services, she shares the trajectory of her agency from its conception during maternity leave to its current position as a niche leader. She discusses the advantages and challenges of ultra-focused specialization, how traditional marketing methods like trade shows remain relevant, and the importance of adopting a platform-specific strategy for LinkedIn. With a laser focus on the mining and manufacturing sectors and a unique client base, Manon shares the secret sauce to her agency's rise and how staying in the niche has paid off. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Manon Rouillier, Founder of Rouillier, about her unique strategy for building a niche marketing agency. Manon talks about the Rouillier communication agency that tailors to the French-speaking mining industry, its service evolution, the challenges and opportunities within the mining industry and b2b marketing, and the public misperceptions about the mining industry.

John Driscoll is the CEO and Co-founder of Naked Development, a California-based mobile app development and creative agency known for helping clients tackle significant industry challenges. With a history of entrepreneurship spanning over two decades, John leads a team skilled in bringing innovative app ideas to life. Under his leadership since 2018, Naked Development has amassed over 3.7 million app downloads, launched over 327 apps, and facilitated a staggering $96.5 million in client fundraising. John's expertise in strategizing eight-figure exits and attracting prestigious clientele, including PGA, UPS, Bank of America, and figures like Peter Thiel, cements his reputation in the tech and entrepreneurship communities. In this episode… Can innovative mobile app development make a significant difference for startups seeking to solve big problems? Do strategies exist for these companies to attract investments and navigate toward successful exits? How can relationships with high-profile clients be attracted and maintained? Seasoned entrepreneur John Driscoll dives into how his company has become a cutting-edge mobile app firm, elevating startups from idea to investment. With a focus on app development since the inception of Apple’s App Store, he shares the importance of problem-solving in technology and the power of strategic partnerships. As an experienced entrepreneur, he emphasizes the role of a founder's grit and the intricacies of investor relationships in catalyzing startup success. Naked Development's journey to over 3.7 million app downloads and $96.5 million raised for clients is a testament to its innovative outlook and excellence in follow-through. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Driscoll, Co-founder and CEO of Naked Development, about achieving success in the app marketplace. John explains how Naked Development addresses big problems through technology and apps, the common misconceptions founders have about attracting investors and raising funds, and the crucial milestone of recognizing the staying power of native apps.

Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape. In this episode… Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising their effectiveness or client relationships? And finally, how do these digital interactions translate into workplace culture? Digital marketing expert Katrina German recounts her entrepreneurial journey, from her early tech ventures to founding Ethical Digital. She shares valuable lessons learned from her former startup's challenges and how she translated those into success by focusing on ethical practices. She discusses the importance of timing, community, and adaptability in tech entrepreneurship. Katrina dives into the transformative power of corporate culture and digital behavior, sharing practical steps for more ethical and effective marketing strategies that align with consumer welfare. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katrina German, Founder and CEO of Ethical Digital, about ethical digital marketing. Katrina discusses Ethical Digital and the increasing necessity of ethical digital practices in the age of pervasive social media, the impact of social media on sleep, how partnership and community can significantly boost your business's reach and influence, and nurturing a healthy company culture.

Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating challenges, and the evolution of her team and agency, she provides actionable advice and key takeaways for businesses aiming to enhance their affiliate marketing programs and drive significant growth. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sarah Bundy, Founder and CEO of All Inclusive Marketing, to share her wealth of experience in developing and managing affiliate programs that cater to a diverse range of clients, from startups to billion-dollar enterprises. Known for her innovative leadership within the industry, she reveals how businesses can harness affiliate marketing to drive e-commerce success in various sectors including b2b, SaaS, travel, hospitality, and more.

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi dives into the mechanisms behind successful e-commerce brands and dissects the practices that lead to sustainable growth. He shares how Jetfuel Agency started with core capabilities in paid search and paid social before expanding into retention marketing to enhance customer lifecycle management. The agency's focus on hiring for potential and fostering a culture of long-term thinking underscores its commitment to excellence, leading to high-quality results and strong venture capital relationships. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edwin Choi, Founder and CEO of Jetfuel Agency, about performance marketing and e-commerce brand strategies. Edwin talks about Jetfuel, insights into team dynamics, the importance of post-mortem analyses, and the navigation of growing pains, reiterating the power of strategic thinking and adaptability in a constantly evolving industry.

Nalin Senthamil is the CEO and Founder of Storylane, a SaaS company that helps businesses build interactive product demos in minutes. He is a visionary entrepreneur dedicated to transforming the b2b software experience. A Y Combinator alumnus, Nalin successfully co-founded and sold Kinderlime and served as the founding CTO at DAQRI, an AR wearables company. With expertise in tech development and strategic growth, he brings experience to his current venture, Storylane, which enables marketing and sales teams to create interactive demos effortlessly. In this episode… In the fiercely competitive world of SaaS, standing out is vital for growth, but how does one create a customer experience that truly resonates? Is there a way to showcase products in a way that's not only informative, but immersive and engaging? How can companies simplify the buying process to make it as friction-free as possible? Serial entrepreneur Nalin Senthamil shares the secrets behind building an engaging product experience in the SaaS domain. He recalls starting with an idea and evolving it into a Y Combinator-backed venture that empowers companies with interactive demos that drive genuine growth. He discusses the impact of the pandemic on digital buying and how Storylane is capitalizing on this shift to reduce friction in b2b selling. Nalin also delves into his journey of acquiring initial customers, scaling strategically, and the importance of efficient marketing practices to achieve sustainable growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nalin Senthamil, CEO and Founder of Storylane, about the evolution of product demos and selling in the b2b space. Nalin shares insights into the makings of a successful SaaS platform provider, the paradigm shift in digital buying, the essential strategies for acquiring and nurturing customers, and the significance of building a versatile and dedicated team to move your business forward.

Howard Chang is the Founder and CEO of The Turn Lab, an innovative marketing agency. He is also the CEO of Just Boardrooms, a marketplace for business meeting space rentals. With over two decades of experience in the industry and three successful startup exits under his belt, Howard has a wealth of knowledge in entrepreneurship, technology, and creative marketing. He is passionate about redefining traditional models to create more evidence-based and results-focused services. As a cancer survivor, Howard has also been inspired to make significant life and business decisions that align with his values. In this episode… Have you ever considered what it takes to innovate in a traditional industry? What if the key to success lies not in selling more but understanding better? Is it possible to transform personal challenges into professional triumphs? Howard Chang, who faced cancer and turned it into a catalyst to revolutionize his professional life, shares his journey of redefining the marketing agency with The Turn Lab. He discusses the importance of evidence-based practice, the role of technology in marketing, and the innovative pricing strategies that set his agencies apart. He also shares the story behind Just Boardrooms, a platform that provides professional spaces for meetings and networking, which saw exponential growth despite initial hurdles. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Howard Chang, Founder and CEO of The Turn Lab, about crafting a new vision for marketing agencies and innovative business spaces. Howard talks about The Turn Lab's unique, research-driven approach to solving business problems, its client acquisition process, the inception and vision of Just Boardrooms, and how his cancer survival influenced his business philosophy.