[Top Agency Series] Growth and Evolution of an Ad Agency With Paulo Salomao of King Ursa

Paulo Salomao is the Founder and CEO of King Ursa, a full-service advertising agency renowned for its creative-first approach and robust performance-driven strategies. Originally from Brazil, he traveled to Toronto to learn English and ultimately fell in love with Canada, where he cultivated a career in design, art direction, and film. With over a decade of agency experience, Paulo's leadership has rocketed King Ursa to recognition as one of the top creative agencies in Canada. He is passionate about balancing artificial and emotional intelligence in communication and advocates for culture and trust in business relationships.

In this episode…

An agency can begin in a garage and grow into a creative powerhouse to influence an industry. But what does it take to build an agency from the ground up while maintaining an unwavering focus on culture and client relationships?

Entrepreneur and advertising professional Paulo Salomao reveals the intricacies of crafting a top-ranking advertising agency in Canada. He shares his story of evolution, determination, and strategic hires. He walks us through the journey of agency growth, both in staff and workspace, emphasizing the critical role trust plays in client relationships. Paulo also explains the importance of maintaining an agency's culture and how he tackles the challenges he faces as a founder.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paulo Salomao, Founder and CEO of King Ursa, about cultivating agency culture and maintaining strong client relationships. Paulo discusses the origin of King Ursa, the gradual growth of the agency’s workspace and team size, how to implement effective operations and maintain a vibrant agency culture, and the value of emotion in advertising.