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INspired INsider Podcast

Latest episodes

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Mar 6, 2025 • 41min

Hiring Engineering Talent Across Borders With Roger Einstoss

Roger Einstoss is the CEO and Co-founder of Braintly, a company that connects US businesses with top engineering talent from Latin America. With over 12 years of experience in tech talent acquisition, he has helped companies like Volkswagen and T-Mobile build remote engineering teams. Roger specializes in bridging the gap between businesses and skilled developers, offering solutions in staff augmentation and agile team management. In this episode… The tech talent gap is a growing challenge for businesses worldwide, with many struggling to find skilled engineers who align with their company culture. As demand for software developers surges, companies are searching for efficient and cost-effective ways to scale their teams. Could the key to solving this problem lie in Latin America’s booming engineering talent pool? According to Roger Einstoss, a seasoned entrepreneur specializing in tech talent acquisition, Latin America offers a unique combination of skilled engineers, cost efficiency, and cultural alignment that makes it an ideal destination for US companies. He highlights how businesses often underestimate the complexity of hiring and vetting engineers, especially when working across borders. By bridging this gap, companies can not only find exceptional talent but also create more diverse and innovative teams that thrive in today’s global market. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Roger Einstoss, Co-founder and CEO of Braintly, to discuss how US businesses can build remote engineering teams with Latin American talent. Roger shares the biggest mistakes companies make when hiring technical talent and Braintly’s approach to vetting engineers. He also gives insight into fostering a strong remote work culture and maintaining high performance in distributed teams.
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Mar 5, 2025 • 48min

[Top Agency Series] Optimizing eCommerce Conversions Without Data Overload With Shaun Brandt

Shaun Brandt is Co-founder of Oddit, a CRO solution for direct-to-consumer brands wanting to increase their conversion and brand loyalty. He is an experienced entrepreneur and a Co-founder of Kulin, where he helps DTC e-commerce brands scale revenue through smart strategy, Google ads, paid social, email/SMS, and creative. Shaun is an Investor at Triple Whale and the Founder of Nowhere Else Inc. Previously, he was a Partner for Wilfred’s, Partner and Creative Director for MAST Hair, Co-founder and Creative Director for Versett, Co-founder of Federal Moto, and Principal for ONST Creative. In this episode… Traditional web design agencies often follow complex processes filled with client calls, feedback loops, and data-heavy analysis. These methods focus on surface-level metrics rather than practical user experience improvements, leading to bloated costs and underwhelming results. How can businesses streamline website optimization while achieving higher sales and better user engagement? Shaun Brandt, a design and branding expert, has developed a no-nonsense approach to website optimization that focuses on practical UX improvements without relying on data analytics. Instead of drawn-out processes, his brand offers one-way audits where brands submit their website pages and receive a red-marked version pinpointing UX flaws and a fully redesigned page. Shaun emphasizes the importance of clarity over cleverness in website messaging, ensuring users immediately understand a product's value and how to purchase it. He also highlights simple, actionable changes — like improving button placement and reducing clutter — that can significantly boost conversions. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Brandt, Co-founder of Oddit, about his unconventional approach to website optimization. Shaun shares how Oddit has scaled to over 10,000 website audits, the common UX mistakes that hurt conversions, and how brands can improve sales with small but strategic changes. He also discusses the importance of clear messaging, the role of free trials in client acquisition, and why sometimes less data leads to better results.
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Mar 4, 2025 • 51min

[Top Agency Series] Building Global Creative Teams for Modern Brands With Jamie Read

Jamie Read is the Founder and CEO of BriteBirch Collective, a global integrated marketing and business consultancy established in 2018. With over 17 years of experience, he has built award-winning marketing teams and campaigns across Canada, the Middle East, and Asia. Before founding BriteBirch, Jamie held leadership positions at prominent agencies such as Edelman and Ketchum, working with global clients in the healthcare, technology, and consumer goods sectors. In addition to his role at BriteBirch, he serves as Communications Chair for the Canada-ASEAN Business Council, promoting diversified trade and business opportunities. In this episode… Traditional marketing agencies often rely on rigid structures and outdated processes that limit creativity and flexibility. These models prioritize internal politics and overhead costs over client needs, leading to bloated teams and inconsistent results. How can agencies streamline operations while fostering collaboration and delivering tailored solutions? Jamie Read, a marketing expert, recognized these gaps after years of working in major global agencies and sought to create an agency model that breaks free from conventional barriers. By assembling a curated network of over 300 seasoned marketing experts worldwide, he designed a flexible, project-based collective that matches senior-level talent directly with client needs. His focus on eliminating agency politics, promoting collaboration among freelancers, and using modern tools ensures seamless communication and high-quality results. Jamie also emphasizes the importance of building a strong culture within a decentralized team and has launched a community-driven initiative to mentor the next generation of freelancers and help them thrive in an evolving marketplace. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jamie Read, Founder and CEO of BriteBirch Collective, about how he’s redefining the agency model by blending the freedom of freelancing with the power of collaboration. Jamie shares his journey from working in traditional agencies to building his global collective, explains how he attracts top talent, and discusses how BriteBirch structures client teams to deliver bespoke solutions.
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Feb 27, 2025 • 44min

[Athlete Entrepreneur Series] Overcoming Setbacks to Win in Business and Sports With Ryan Lavarnway

Ryan Lavarnway is a former Major League Baseball catcher who played for eight MLB teams across 10 years, winning a World Series with the Boston Red Sox in 2013. A Yale University graduate, he set NCAA records in batting and later represented Team Israel in the World Baseball Classic and the Olympics. Beyond baseball, Ryan is a leadership coach, keynote speaker, and author focusing on mindset, resilience, and teamwork. Through his company Turn Left, he inspires others by sharing lessons from his journey in sports and personal growth. In this episode… Mindset and resilience are crucial in navigating the unpredictable world of professional sports. Adaptability, preparation, and maintaining confidence through setbacks are key elements of a good sportsman. So, how can professionals and business owners apply these lessons to overcome challenges and thrive? As a World Series champion with the Boston Red Sox, Ryan Lavarnway experienced firsthand how strong leadership and a winning team culture drive success. He recalls how veteran players set the tone for the team’s resilience, especially after the Boston Marathon bombing. He also reflects on his time with Team Israel in the World Baseball Classic and the Olympics, where an underdog mindset and team unity helped them defy expectations. These experiences reinforced his belief in the power of teamwork, accountability, and a shared vision. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ryan Lavarnway, a former Major League Baseball catcher, about his journey from the MLB to leadership coaching and speaking. Ryan explores the mindset shifts that helped him excel, leadership lessons from his time in the big leagues, and how businesses can apply these principles to improve teamwork and adaptability.
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Feb 26, 2025 • 42min

[Top Agency Series & SaaS Series] Unlocking Lead Generation Secrets With Eric Evans

Eric Evans is the CEO of HyperTarget Marketing, a performance marketing agency specializing in generating leads for industries such as legal, insurance, and financial services. He is also the CEO and Co-founder of Pipes.ai, an AI-powered sales engagement platform that automates and optimizes lead follow-up processes. With a background in performance marketing and technology development, Eric builds innovative solutions that transform how businesses connect with customers to drive conversions. In this episode… Lead generation and customer engagement techniques are evolving faster than ever, with technology transforming how businesses connect with potential clients. In an age where speed and personalization are critical, how can companies ensure they’re reaching the right people at the right time — and converting them into loyal customers? According to Eric Evans, customer acquisition and AI technology leader, the key lies in leveraging AI-driven systems that combine speed, precision, and automation. He highlights that businesses often lose valuable leads due to delayed follow-ups or inefficient processes. AI-powered platforms like Pipes.ai can solve this by streamlining lead nurturing through automated SMS, calls, and voicemails. By integrating smart technology into their workflows, companies can enhance lead conversion rates while creating a seamless and effective customer journey.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz meets with Eric Evans, CEO of HyperTarget Marketing and Co-founder and CEO of Pipes.ai, to discuss how AI is revolutionizing lead generation and customer engagement. They dive into the importance of "speed to lead," the power of automation to simplify workflows, and how personalized follow-ups can turn prospects into long-term clients.
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Feb 25, 2025 • 49min

[Top Agency Series] Mastering Google Ads and Scaling Agencies With Sean Grabowski of Keepers Digital

Sean Grabowski is the Founder of Keepers Digital, a Vancouver-based digital marketing agency specializing in Google and Meta advertising. With over a decade of experience in pay-per-click advertising, he has managed over $25 million in ad spend, achieving top 1% status on Upwork and becoming a Google Premier Partner. Sean's expertise spans various industries, including SaaS, e-commerce, and professional services, where he has consistently driven profitable results for clients. He is recognized for his data-driven approach and commitment to transparency, ensuring clients receive measurable and impactful marketing solutions. In this episode… Google Ads campaigns can be complex, and many businesses struggle to optimize them effectively. Common mistakes include outdated campaign structures, failure to leverage AI-driven optimization, and unrealistic expectations about immediate results. How can companies refine their advertising strategies to maximize return on investment? PPC expert Sean Grabowski says digital advertising success requires a data-driven approach and a clear understanding of performance metrics. He explains that AI has transformed Google Ads, making it essential to consolidate campaign data for more effective targeting. To improve ad performance, businesses should focus on strategic ad placements, continuously test creative assets, and ensure their sales processes align with their marketing efforts. By setting realistic expectations and refining campaign structures, companies can achieve sustainable ad growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Sean Grabowski, Founder of Keepers Digital, to discuss the evolving landscape of paid advertising. Sean shares insights on scaling digital marketing campaigns, hiring a remote team, and optimizing ad strategies for long-term success. He also breaks down the importance of managing client expectations, the impact of AI on PPC campaigns, and key lessons from working with major global brands.
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Feb 20, 2025 • 40min

[Top Agency Series] Building a Seven-Figure Agency With Ed Goss

Edward Goss is the Founder of Ten Thousand Foot View, a search marketing agency based in Toronto that specializes in paid search marketing and high-conversion-rate campaigns. Over the past 12 years, Ed has grown Ten Thousand Foot View into a seven-figure agency with virtually no initial investment. He shares his deep expertise in optimizing Google Ads and provides valuable insights into navigating digital marketing challenges — including AI and automation’s evolving role in shaping strategies and outcomes. In this episode… Are you ready to dive into the world of marketing agencies and discover the secrets behind successful business growth? How do you scale a business from zero to seven figures without any initial investment? In a rapidly changing industry, what strategies are crucial to not only survive, but thrive? Edward Goss provides insightful answers to these questions by sharing his journey of building a thriving marketing agency specializing in Google Ads. He discusses the pivotal decision to niche down by focusing on service rather than industry, which helped mitigate risks associated with economic downturns in specific sectors. Ed highlights the importance of automation and AI in staying competitive, as well as the innovative approach he took by utilizing freelancers rather than traditional employees, fostering a more dynamic and growth-oriented work environment.  In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ed Goss, Founder of Ten Thousand Foot View, to discuss leveraging specialized services and automation in marketing. Ed shares valuable lessons on pricing models, the significance of standard operating procedures, and the advantages of building strong client relationships. He also provides tips on avoiding common pitfalls in paid advertising and the evolution of creative strategies using AI.
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Feb 19, 2025 • 49min

[SaaS Series & Israel Business Series] The SaaS Growth Playbook With David Bitton of DoorLoop

David Bitton is Co-founder of DoorLoop, a company that provides a comprehensive property management software solution aimed at residential and commercial property owners and managers. Under his leadership, DoorLoop has raised over $130 million and expanded to a team of about 200 staff, significantly impacting the real estate industry with innovative solutions. David is a five-time serial entrepreneur with two previous successful exits — and is also a best-selling author known for his expertise in SaaS companies and growth strategies. His journey in property management software was inspired by personal experiences, aiming to simplify and improve the management of rental properties for owners and managers alike. In this episode… In the dynamic world of property management, few ventures manage to stand out by truly revolutionizing the industry. How does a company evolve from a small startup to a powerhouse team of 200 that has raised over $130 million? What unique strategies and insights drive such companies toward growth and success? David Bitton, a five-time serial entrepreneur, shares the journey that led to the creation of his company, a property management software addressing critical gaps in the market. He recounts how personal experiences and a keen understanding of the market's pain points inspired the company's inception. Emphasizing the importance of a solid founding team, he describes how DoorLoop's leadership handpicked top talent across sales, marketing, and development to ensure robust growth. David also details the strategic decisions around fundraising, the emphasis on product-market fit before seeking investment, and the importance of tracking analytics and feedback to hone the company's offerings. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews David Bitton, Co-founder of DoorLoop, about the transformative journey of DoorLoop. David discusses how DoorLoop simplifies property management for owners, its product development and market research journey, lessons learned from previous companies, and how to navigate the acquisition process.
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Feb 18, 2025 • 50min

[Top Agency Series] Unlocking Business Growth: Marketing Mastery With Lance Johnson of Amplomedia

Lance Johnson is the Founder and CEO of Amplomedia, an innovative digital marketing agency that assists business growth. He is also the President of Drive Solutions Corp., a strategic consultancy firm delivering expert business strategies to clients in the nonprofit, government, and corporate environments. Lance leverages more than 25 years of experience in marketing and business strategy, helping clients identify how best to engage their audience while effectively communicating their messages with clarity and impact. He is passionate about sustainability and innovation, often integrating these elements into his marketing approaches. He also hosts the Amplify Your Business podcast, which distills entrepreneurial wisdom, offering invaluable insights into building successful businesses. In this episode… In the ever-evolving digital marketing landscape, businesses often struggle with customer acquisition and lead generation. How can companies effectively utilize video marketing and strategize their buyer's journey to convert potential leads into loyal customers? Lance Johnson, a serial entrepreneur and marketing expert, delves into the intricacies of marketing strategies that promise to transform your business prospects. He shares his expertise in conversion-optimized marketing strategies, discussing how he transitioned from creating animated explainer videos to establishing a full-service digital agency focused on holistic marketing solutions. Lance explains the critical stages of a buyer's journey, emphasizing the importance of awareness, consideration, and analysis in crafting successful marketing campaigns. He shares a detailed case study, illustrating how strategic video content can attract attention and facilitate customer conversions. By integrating testimonial videos and product demonstrations, Lance shows how businesses can address potential objections and enhance brand credibility. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lance Johnson, Founder and CEO of Amplomedia, about leveraging video marketing and optimizing the buyer's journey. Lance discusses the frustrations and strategic shifts that led to the growth of Amplomedia, creating an effective buyer journey and video marketing strategy, and considerations when marketing on LinkedIn.
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Feb 13, 2025 • 39min

[Top Agency Series] Mastering Niches and Agency Growth Strategies With Shamil Shamilov

Shamil Shamilov is the Founder of dNOVO Group, a digital marketing agency dedicated to growing legal, medical, and home services businesses. With over 13 years of experience in business development and online lead generation, he has successfully helped scale numerous businesses and retained long-term clients across various niches. Shamil holds a background in political science, having studied in Ireland, but found his calling in the business world, leading to the establishment of his agency. In this episode… In the rapidly changing environment of digital marketing, agile adaptation is essential. Finding your niche while offering diverse services requires strategic foresight and cultivating strong client relationships. How can agencies survive and thrive in this dynamic landscape by reframing unexpected obstacles as opportunities for innovation and growth? A well-seasoned internet marketing professional, Shamil Shamilov shares his journey of transforming a general digital marketing agency into a specialized powerhouse, focusing on legal, medical, and home improvement industries. He recounts his experiences overcoming the challenges of a business split and the pandemic shortly after. Shamil navigated this rocky period by retaining key clients and staff, emphasizing the importance of relationships and resilience. He discussed the strategic choice of not turning away clients from other sectors, enabling his agency to build robust case studies and adapt to the changing demands of the digital marketing world. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shamil Shamilov, Founder of dNOVO Group, about mastering agency evolution and niche adaptation. Shamil discusses how dNOVO Group helps its clients, how to make amicable business breakups and partnerships, the evolution of niche focus and services at dNOVO Group, and agency growth models.

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