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INspired INsider Podcast

Latest episodes

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Apr 1, 2025 • 48min

Building Wealth and Scaling Strategies With Richard Wilson of Family Office Club

Richard Wilson is the Founder and CEO of the Family Office Club, the largest association in the family office wealth management industry with over 100,000 current members. He has authored multiple #1 bestselling books on family offices, including The Single Family Office: Creating, Operating & Managing Investments of a Single Family Office. Richard has spoken at over 250 conferences in more than 14 countries, sharing his expertise on family office insights and case studies. He holds a MBA from the University of Portland. In this episode… Many entrepreneurs and investors struggle to build lasting relationships with ultra-wealthy individuals and secure high-level deals. The world of billionaires and family offices can feel like an exclusive club, with unclear rules on how to break in and thrive. So, how do you gain access, establish trust, and leverage opportunities in a space dominated by the world’s wealthiest investors? Richard Wilson, an expert in family offices and billionaire investment strategies, shares key insights on navigating and succeeding in this exclusive world. He emphasizes the power of brute force reciprocation — offering value first and building trust through consistent, high-quality interactions. He also highlights the importance of structuring deals in a way that de-risks investments for investors while ensuring long-term success. Additionally, Richard discusses the mindsets of billionaires, the advantages of in-person networking, and how to position yourself for high-level partnerships effectively. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Richard Wilson, Founder and CEO of the Family Office Club, about breaking into the ultra-wealthy investor space. Richard shares his approach to building trust with billionaires, structuring investment deals, and leveraging networking for long-term success. He also discusses key lessons from billionaire-authored books, insights from high-profile interviews, and strategies for acquiring premium digital assets.
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Mar 27, 2025 • 47min

Restoring Sanity in the Digital Age With Mark Weinstein

Mark Weinstein is a pioneering tech entrepreneur, privacy advocate, and one of the original inventors of social networking. His 25-year journey includes founding three award-winning social media platforms, such as SuperFamily and SuperFriends, both recognized in PC Magazine's Top 100 Sites. As a leading privacy expert, Mark delivered the landmark TED Talk “The Rise of Surveillance Capitalism” and authored Restoring Our Sanity Online: A Revolutionary Social Framework, which presents a bold vision for transforming social media. His work has earned endorsements from industry leaders like Sir Tim Berners-Lee and Steve Wozniak, reflecting his commitment to ethical technology and user empowerment. In this episode… The internet was once seen as a tool for connection, but today, it often feels like it's controlling us. From social media algorithms that manipulate our thoughts to privacy invasions that track our every move, the online world has shifted in ways few anticipated. So, how can we reclaim our digital autonomy and create a healthier relationship with technology? Mark Weinstein, a social media pioneer and privacy expert, offers insights into the hidden dangers of surveillance capitalism and how users can protect themselves. He explains how algorithms are designed to exploit human psychology, keeping people hooked while collecting vast amounts of personal data. He shares actionable steps, such as limiting screen time, avoiding AI-driven recommendations, and choosing privacy-focused platforms. Mark also stresses the importance of critical thinking, teaching children to discern fact from manipulation, and advocating for ethical tech policies to reshape the future of online interactions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mark Weinstein, author of Restoring Our Sanity Online, about the urgent need for ethical social media and enhanced digital privacy. Mark discusses the evolution of social media, the rise of surveillance capitalism, and the impact of AI-driven algorithms on user behavior. He also shares practical strategies for protecting personal data, reducing social media addiction, and fostering critical thinking in the digital age.
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Mar 25, 2025 • 52min

[Top SaaS & Ecommerce & Israel Business Series] Mastering Video Commerce Strategies With Eitan Koter

Eitan Koter is Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company that provides multi-channel shoppable video and live shopping solutions to brands and retailers. With over two decades of experience in internet, video, and telecom startups and public companies, including leading a Nasdaq IPO, he is recognized as a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. Eitan frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. He also hosts the Mastering eCommerce Marketing podcast, where he interviews industry leaders and shares insights on e-commerce trends and innovations. In this episode… Many businesses struggle to stand out in the crowded digital marketplace, especially with the rapid rise of short-form video and social commerce. Creating engaging video content that captures attention and converts viewers into customers can seem overwhelming. So, how can brands leverage video to build trust, increase sales, and expand their reach without overspending on production or advertising? Eitan Koter, a thought leader in video commerce and digital marketing, shares insights on how businesses can successfully integrate video into their sales strategy. He emphasizes the importance of authenticity, consistency, and leveraging AI-driven tools to streamline content creation. Eitan discusses how brands can make videos shoppable, distribute them across multiple platforms, and use live video to enhance customer engagement. Additionally, he highlights how bootstrapped companies can grow by focusing on strategic partnerships and leveraging SaaS solutions to improve efficiency and scale operations. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Eitan Koter, Co-founder and Co-CEO of Vimmi, about how brands can use video commerce to drive engagement and revenue. Eitan discusses the evolution of video marketing, the power of live shopping, and why short-form content is key to customer acquisition. He also shares strategies for bootstrapping a SaaS company, the role of AI in video creation, and how businesses can maximize partnerships to scale efficiently.
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Mar 20, 2025 • 39min

[Top Agency Series] Breaking the Mold in Modeling With Bill Giofu

Bill Giofu is the Founder of Sophia Models and Talent, a premier modeling and talent agency based in Calgary, Alberta. With a modeling career that began in 1986 in Regina, Saskatchewan, he has worked across North America, Europe, and Asia, and has appeared in over 40 television commercials, videos, and film productions. In 1996, Bill opened the Calgary office of Mode Models, serving as Agency Director and developing it into one of Western Canada's most successful modeling agencies. In 2010, he established Sophia Models, leveraging over 35 years of industry experience to develop and promote highly sought-after talent. In this episode… Breaking into the modeling industry can feel like an impossible task. With countless aspiring models vying for limited opportunities, how do you stand out? And for brands looking to hire the right talent, how do they ensure they’re working with professionals who can deliver? Bill Giofu, a successful entrepreneur in the modeling industry, shares his expertise in navigating the ever-changing modeling landscape. As a former international model turned agency owner, he has firsthand knowledge of scouting and developing talent while adapting to industry trends. Bill emphasizes the importance of a diverse portfolio, professional representation, and building strong industry relationships. He also highlights how brands can benefit from working with agencies to find the right talent efficiently and avoid common pitfalls in the hiring process. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Bill Giofu, Founder of Sophia Models and Talent, about the business of modeling and talent representation. Bill discusses how he built his agency, the changing standards in the modeling industry, and how he helps talent secure international opportunities. He also shares insights on working with major brands, the challenges of running a talent agency, and how social media has impacted the industry.
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Mar 19, 2025 • 43min

[Top Agency Series] Building Authentic Brand Communities With Nithya Ramachandran

Nithya Ramachandran is the President and Chief Strategy Officer at T1, a full-stack sponsorship marketing agency. With over two decades of experience, she specializes in sponsorship marketing, strategy, and purpose-led partnerships. Nithya has held leadership roles at organizations such as PwC, Edelman, and National Public Relations. She holds a Bachelor of Commerce in international business and strategic management from the University of Alberta. In this episode… Brands today face a crowded, noisy marketplace where audiences are increasingly fragmented and traditional advertising struggles to break through. The challenge isn’t just building awareness — it’s about fostering meaningful community engagement that aligns with a brand’s values. So, how can companies create genuine, lasting connections with their target audiences while ensuring those efforts feel authentic and purpose-driven? Nithya Ramachandran, an expert in sponsorship marketing and experiential strategy, shares how brands can rise above the noise by placing people at the heart of every campaign. She emphasizes the importance of understanding the values, needs, and culture of the communities a brand wants to connect with. Instead of forcing campaigns onto audiences, Nithya recommends collaborating with the right partners, building authentic experiences, and ensuring brand initiatives align with the community’s interests and passions. From community-driven sports initiatives to bold partnerships tackling youth mental health, she offers a strategic framework for brands looking to build true audience loyalty. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nithya Ramachandran, President and Chief Strategy Officer at T1 Agency, about building purpose-driven brand communities. Nithya shares her leadership journey, strategies for fostering innovation and trust, insights on leadership transitions, balancing purpose with profit, and driving authentic audience engagement.
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Mar 18, 2025 • 52min

The Entrepreneur’s Playbook: Scaling and Avoiding Costly Mistakes With Eric Crews

Eric Crews is the Founder and CEO of Crews & co., a management consulting firm dedicated to helping businesses increase revenue, profitability, and salable value. With decades of entrepreneurial experience, he is an EOS Implementer®, helping companies implement a business operating system into their organizations. In 2021, Eric launched the Growth Method℠, a proprietary business operating system designed to propel companies to new heights. He is also the CEO and Co-founder of CE Painting, one of New England's largest commercial painting businesses.  In this episode… Scaling a business is no easy feat — many entrepreneurs hit roadblocks that stall growth, drain resources, or create inefficiencies. Whether it’s financial missteps, leadership blind spots, or an unclear strategy, these challenges can quickly derail even the most promising ventures. So what separates companies that scale successfully from those that struggle to grow? According to Eric Crews, a seasoned entrepreneur and business strategist, sustainable scaling starts with financial clarity and strategic alignment. He highlights the importance of setting a three-year vision tied directly to financial planning, ensuring that every decision contributes to long-term growth. By leveraging OKRs — “Objectives and Key Results” — companies can align priorities from leadership to frontline employees, creating accountability and momentum. Without these foundational elements, Eric warns, businesses risk wasting resources on ineffective initiatives or hiring the wrong talent, both costly mistakes that can stunt growth. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Eric Crews, Founder and CEO of Crews & co., to discuss the key principles of scaling a company while avoiding common pitfalls. Eric explains how to build a financial framework that supports expansion, the role of OKRs in driving alignment, and the biggest hiring mistakes that hinder growth. He also shares insights on structuring businesses for long-term profitability and exit potential.
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Mar 13, 2025 • 36min

[Top Agency Series] Mastering Omnichannel Marketing With Humberto Bejarano

Humberto Bejarano is the President and Co-founder of Beanstalk Growth Marketing, an award-winning agency based in Calgary, Alberta. With over 25 years of combined experience, he has been instrumental in delivering innovative, data-driven marketing solutions across North America. Under his leadership, Beanstalk has earned multiple accolades, including the Canadian Choice Award for Calgary's Best Marketing Agency and recognition from Clutch as a top advertising company in Alberta. Humberto's commitment to excellence and client success drives the agency's growth and industry impact. In this episode… Creating a sustainable, growth-oriented marketing agency can be challenging, especially in the ever-changing digital landscape. Many businesses struggle to balance branding, website development, and effective omnichannel strategies while staying profitable. So, how can companies streamline their marketing processes, foster strong client relationships, and adapt their strategies to meet changing demands? Humberto Bejarano, a seasoned sales professional and marketing expert, offers practical insights on building a thriving digital agency through smart partnerships, data-driven decisions, and client-centric approaches. He emphasizes the importance of understanding client pain points before pitching solutions, creating cohesive omnichannel strategies that leverage multiple platforms, and continuously testing and optimizing based on performance data. Humberto also highlights the value of combining creative expertise with structured project management to ensure clear communication, consistent delivery, and client satisfaction. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Humberto Bejarano, Co-founder of Beanstalk Growth Marketing, about building and scaling a successful digital marketing agency. Humberto shares his experience merging companies, onboarding key team members, and adopting omnichannel marketing strategies. The conversation also covers effective sales processes, leveraging automation tools, and case studies of successful client transformations.
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Mar 12, 2025 • 39min

[Top Agency & Israel Business Series] How To Scale a B2B Tech Startup Through Trust With Noa Eshed

Noa Eshed is Co-founder and General Manager of Bold Digital Architects, an award-winning growth marketing agency specializing in B2B tech startups. She co-hosts the Real Life Superpowers podcast, ranked among the top 10% globally, where she interviews top performers from various industries. A journalist and certified lawyer, Noa previously co-founded and distributed Israel's only national magazine for students. She is also the author of The Smart Marketer's Guide to Google Adwords, an Amazon number-one bestseller. In this episode… Growing a B2B tech startup is challenging, especially in a crowded market where trust plays a crucial role in driving conversions. Traditional advertising often falls short, leaving startups struggling to establish credibility and connect with their ideal customers. So, how can early-stage companies position themselves as industry leaders and build trust that fuels long-term growth? Noa Eshed, a digital marketing expert and co-founder of a growth agency, emphasizes that trust is the most valuable currency in B2B marketing. She explains that startups should focus on content-driven strategies, positioning their founders and brand as thought leaders through educational material instead of direct sales tactics. Noa highlights the shift from outdated practices like gated content and linear funnels, advocating for consistent, value-driven engagement. She also shares insights on leveraging partnerships, securing strategic collaborations, and using bold networking techniques — like approaching keynote speakers directly — to build meaningful relationships that drive business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Noa Eshed, Co-founder of Bold Digital Architects, about how B2B tech startups can scale through trust. Noa explains why traditional marketing tactics often fail in B2B and shares her approach to positioning brands as category leaders. She also discusses the role of networking in business success, the evolution of inbound marketing, and how startups can use content to establish credibility and build lasting customer relationships.
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Mar 11, 2025 • 45min

[Top Agency Series] Building a Successful Marketing Agency With Lindsay O’Donnell

Lindsay O'Donnell is the Founder and Marketing Director of Piquant Marketing, a Vancouver-based agency specializing in promoting vegan and vegetarian food and wellness brands. Her passion for supporting food entrepreneurs began during her tenure at Whole Foods Market, leading her to establish Piquant in 2016, which also offers personalized coaching and consulting services to assist clients in marketing strategy, team building, and sales growth. Beyond her agency work, Lindsay co-owns and serves as the Marketing Partner for Planted Expo, Canada's largest plant-based event. In this episode… Building a business is never easy, but scaling it while staying true to your mission can be even more challenging. Many entrepreneurs struggle with finding the right niche, pricing their services effectively, and balancing profitability with purpose. So, how can business owners evolve their companies without losing sight of their values and vision? Lindsay O'Donnell, a marketing strategist and consultant, shares how she navigated these challenges by refining her niche and evolving her business model. She emphasizes the importance of targeting a specific audience and staying adaptable as market trends shift. Lindsay also highlights how businesses can leverage influencer marketing, digital events, and strong brand storytelling to gain traction. By understanding pricing strategies and sustainably structuring service offerings, she helps entrepreneurs build scalable businesses while staying aligned with their values. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lindsay O'Donnell, Founder of Piquant Marketing, about her journey from running an agency to offering high-level consulting. Lindsay discusses her transition from digital marketing to coaching, the role of influencer marketing in brand growth, and how entrepreneurs can define and refine their niche. She also shares insights on pricing evolution, social media trends, and creating meaningful client relationships.
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Mar 10, 2025 • 54min

[Top Author Series] Building a Tech-Driven Economy in the Heartland With Nicholas Lalla

Nicholas Lalla is an urbanist and social entrepreneur specializing in economic development and emerging technology. He founded Tulsa Innovation Labs, deploying over $200 million to build northeast Oklahoma's innovation economy. Previously, Nicholas led Cyber NYC for the New York City Economic Development Corporation, a cybersecurity initiative recognized as "among the nation's most ambitious" by The New York Times. He is also the author of Reinventing the Heartland, which lays out a bold and pragmatic plan for urban reinvention, showing cities how to reorient their entire civic ecosystems toward inclusive tech-led growth. In this episode… Many mid-sized American cities struggle to reinvent themselves in a rapidly evolving economy, often clinging to legacy industries while missing out on the opportunities of the tech sector. As traditional economic engines falter, communities risk job losses, brain drain, and long-term stagnation. But how can cities without established tech hubs create thriving innovation ecosystems from scratch and position themselves for sustainable growth? Nicholas Lalla, an urbanist and social entrepreneur, shares a blueprint for how cities can build tech-driven economies tailored to their unique strengths. Drawing on his experience leading transformative initiatives, he highlights the importance of finding a city’s “tech niche,” using data-driven strategies, and engaging key stakeholders to align around a common vision. He emphasizes a corporate-first approach, encouraging cities to collaborate with existing industries to foster innovation and attract startups that address real market needs. Nicholas also underscores the power of public-private partnerships, strategic fundraising, and the importance of leadership that challenges the status quo while fostering community buy-in. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nicholas Lalla, Founder of Tulsa Innovation Labs, about building inclusive and tech-driven economies in mid-sized cities. Nicholas discusses his journey from New York City to Tulsa, Oklahoma, how he secured over $200 million in funding, and the strategies he used to define Tulsa’s innovation niche. He also dives into leadership lessons, the importance of stakeholder collaboration, and how cities can create lasting economic impact.

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