[Top Agency Series] Humanizing Your Brand: Secrets Unveiled With Joshua B. Lee

Joshua B. Lee is the Founder and CEO of StandOut Authority, a company dedicated to humanizing marketing by helping entrepreneurs and executives grow their brands through the power of LinkedIn. Known as “The Dopamine Dealer of LinkedIn,” Joshua has managed nearly $1 billion in ad spend and driven over 35 trillion online impressions, building influence for high-powered professionals in a noisy digital world. With over 20 years of experience, he has founded 16 companies, worked with platforms such as MySpace and Google, and continues to transform how professionals create genuine human connections online.

In this episode…

In an era where automation and spam dominate digital platforms, professionals struggle to build meaningful relationships online. How do you create real impact, stand out from the noise, and build trust in a world that’s more disconnected than ever?

Joshua B. Lee, known as the "Dopamine Dealer of LinkedIn," shares how to shift from selling to connecting by humanizing your brand. With two decades of digital marketing experience and a deep understanding of the LinkedIn algorithm, Joshua emphasizes authentic connection over automation. He outlines practical tactics such as using engagement triggers, optimizing LinkedIn profiles for emotional resonance, and leveraging LinkedIn Events for lead generation. All of these strategies are centered around building advocates instead of cold leads. 

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Joshua B. Lee, Founder and CEO of StandOut Authority. They discuss crafting a powerful LinkedIn presence, fixing common mistakes, and building trust in a skeptical world. Joshua explains how to grow authority, attract opportunities without hard selling, and use LinkedIn to create meaningful, lasting connections.