[Top Agency Series] Unlocking Agency Profitability Metrics With Brandon Kordower and Daniel Simon

Brandon Kordower is the Founder and CEO of Aura CFO, a firm that helps marketing agencies scale profitably through fractional CFO services and strategic financial guidance. With over 15 years of experience, Brandon empowers agency owners to make smarter, data-driven decisions. Under his leadership, Aura CFO has supported businesses from $500K startups to nine-figure companies and helped clients achieve eight-figure exits by focusing on financial clarity and growth.

Daniel Simon, Executive Vice President at Aura CFO, brings 30 years of C-suite experience and a wide-ranging background across investment banking, music, fine arts, marketing, e-commerce, education, and restaurant ownership. His versatile experience adds depth to the firm’s insights and services. Together, Brandon and Daniel lead a team dedicated to helping agencies avoid common financial missteps, increase profitability, and prepare for sustainable growth or acquisition.

In this episode…

Many agency owners struggle with financial clarity — confused cash flow, underutilized teams, and misleading revenue growth often stand in the way of maximum profitability. So how do top-performing agencies turn these challenges into sustainable, scalable success?

Brandon Kordower shares how shifting from basic bookkeeping to fractional CFO services can unlock powerful insights for growing agencies. Along with Daniel Simon, he breaks down why people costs are often the biggest lever — and the biggest risk — in agency finances. From tracking staff utilization to setting service-line margins, they emphasize the importance of moving to accrual accounting, avoiding the trap of revenue obsession, and following key benchmarks like 60% gross margin and keeping people costs below 55%.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Brandon Kordower, Founder and CEO of Aura CFO, a firm that helps marketing agencies scale profitably through fractional CFO services and strategic financial guidance, and Daniel Simon, Executive Vice President, to discuss how agency leaders can take control of their finances, scale smarter, and prepare for eight-figure exits. They share real-world stories, actionable metrics, and insights into the financial visibility every creative business needs to thrive.