[Top Agency Series] Unlocking Referral Campaigns in Behavioral Health With Tim Zercher

Tim Zercher is the CEO and Owner of A-Train Marketing, a national firm providing marketing strategies and services to behavioral health groups. Under his leadership, the company has been featured in multiple national and international publications and has successfully built and grown over 400 brands across 34 states in the last 25 years. Tim has experience purchasing and merging agencies. He excels in creating deep, long-term partnerships and has a particular knack for developing effective referral campaigns within the healthcare sector. 

In this episode…

In the intriguing world of behavioral health marketing, the ability to adapt and innovate is not just a luxury, but a necessity. However, not all agencies have what it takes to help you navigate this space effectively. So, what strategies do successful agencies utilize to create long-term partnerships and effectively reach their target audiences?

Tim Zercher, a marketing expert, shares his journey from starting his marketing agency to acquiring A-Train and merging both entities to tackle the complex challenges of the behavioral health sector. He discusses how he initially ventured into marketing to make ends meet, learning and adapting along the way, eventually focusing on long-term strategic partnerships. Tim highlights the importance of asking the right questions and using a detailed, phased approach to create effective referral campaigns, particularly in healthcare, where relationships with primary referrers are crucial.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tim Zercher, CEO and Owner of A-Train Marketing, about the nuances of behavioral health marketing. Tim discusses how he grew A-Train Marketing through M&A to dominate the behavioral health niche, key transition strategies when converting a project-based client into a long-term partnership, the four phases of effective referral marketing campaigns, and the challenges and lessons learned from acquiring and merging with another agency.