Nicolas Munn Rico is Partner and Co-founder of LNDMRK, an agency connecting artists with the corporate world, and Mural Festival, an event celebrating muralism and local artists. With a passion for art and entrepreneurship, he has been influential in generating unique projects and collaborations. Through LNDMRK, Nicolas has facilitated brand campaigns that blend commercial objectives with artistic expression, working with renowned companies like Starbucks and Jose Cuervo. He envisions art as a medium for aesthetic pleasure and a powerful community engagement and brand storytelling tool.

What does it take to bridge the gap between the vibrant world of art and the structured realm of corporate marketing? How can one create a unique event that puts a city on the map while uplifting its local artistic community?

Nicolas Munn Rico, a marketing expert, provides an intriguing narrative on navigating the intersection of art and business. He shares how his journey began by connecting artists with corporate clients to transform urban spaces, laying the foundation for LNDMRK. Nicolas discusses how he mastered the art of licensing to promote unique and limited artistic projects, further cementing how his agency acts as a crucial middleman between brands and artists. His story showcases the emergence of muralism as a vibrant channel for art appreciation and business engagement, changing how we perceive the intersection of culture and economics.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Nicolas Munn Rico, Partner and Co-founder of LNDMRK, to discuss the transformative power of art in urban spaces and corporate partnerships. Nicolas discusses the origins of LNDMRK and its mission to bridge the gap between artists and brands, its role in negotiating and managing projects between artists and brands, and the rapid rise and challenges of Mural Festival.