Rev Real Estate School | Top Real Estate Agent Training

Michael Montgomery
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Jul 22, 2022 • 13min

233 - Exactly How To Take Time Off During The Week

Taking time off as a real estate agent is imperative. But how does a REALTOR take a weekend or take time off during the week when clients need to see homes and write offers? Well, there is a solution. We call this the “REALTOR weekend” as it’s different than more weekends in a traditional sense. When you start taking time off throughout the week, you’ll first notice how challenging it is, but after you overcome the discomfort with taking time off, you’ll start to cherish this time. You’ll start to realize that you have time for friends, family, and activities. In this video, you’ll learn exactly how to take time off and the protocol you can use. You’ll also learn a few special cases where you may need to take more or less time off. 0:10 Intro 1:32 Take 2 Days Off Per Week 3:13 How We Can Do This 3:50 It Makes You More Interesting 4:42 The Protocol (Realtor Weekend) 6:04 Special Case - Take Daily Time Off 6:32 Special Case - New Agent Grinding 7:03 Special Case - Selling To Live (Not Living To Sell) 8:10 What Do We Do With Our Day Off 9:49 What To Do When Clients Call 11:04 What Happens If I Do Work 11:19 Don’t Respond Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jul 19, 2022 • 19min

233 - Make Prospecting Easier

Lead generation and prospecting in real estate don’t need to suck. In fact, if done consistently, it will soon become the most exciting part of your week. In this video, we break down the actions in prospecting to the easiest possible steps you can take to build a prospecting habit in real estate. Most Realtors do zero prospecting. Or they decide one day that they will start prospecting, they call a handful of leads, and burn out. How do we overcome prospecting resistance? In this video and podcast, we make it super easy with this new way of approaching prospecting activities. We discuss the mindset needed, how to create your plan, how to make it ridiculously easy and more. Plus, you’ll be introduced to the one text a day and prospecting day of the week structure, which is counterintuitive to how we’ve all been taught to prospect for leads in real estate. 0:10 Intro 0:48 Most Agents Do No Prospecting 2:25 Always Detaching From The Outcome 3:57 Setting Up The Plan 4:40 Make It Ridiculously Easy 5:29 The Easy Plan 6:55 One Text A Day 8:01 Two Phone Calls 9:54 Stop Doing Prospecting Ways That You Hate 12:08 What Are We Talking About When Prospecting 12:28 Spiky Points Of View 14:46 Scalability 17:34 Make It Enjoyable Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jul 15, 2022 • 10min

232 - The Behaviors of a Top Producer

In this podcast, you’ll learn exactly how to become a top producer by mastering your behvior in real estate. An interesting trend forms when you look at the various top producing real estate agents — you’ll notice they don’t always know the most about real estate, communication, or even have the best people skills. But one common thread among top producers is that they’ve mastered the behaviors necessary in real estate. To massively grow your real estate business, you need to understand which behviors are worth focusing on. In this video, you’ll learn the top skills you’ll need to reach the top producer level in real estate. You’ll learn about practice, consistency, mirrored reciprocity, curiosity, and empathy as well as more tactics you can use to improve your performance. The ultimate trends? Much of this is a mindset. Peter Kaufman Speech: https://www.youtube.com/watch?v=V8pYUCqpeM8 0:00 Intro 0:41 Master your behavior 1:43 What does it mean 2:10 Be positive, be first, be consistent 3:04 Mirrored reciprocity 4:45 Everything is practice 5:40 Consistency beats intensity 7:29 Curiosity 8:33 Empathy Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jul 13, 2022 • 30min

231 - How To Nail Your Next CMA and Pricing Discussion

The comparative market analysis (CMA) is one of the most important skills that a real estate agent will learn in their career. It’s also, one of the more challenging topics to research and communicate. In this episode, we break down how to nail your next CMA and how to discuss pricing with sellers. For example, how to we handle sellers who want to overprice their listing? Or how do we know if your CMA is accurate? These questions will be answered in this episode. Also, you’ll have access to some of the top scripts that you can use when communicating a CMA. You can use these scripts and dialogues in a listing presentation in order to overcome pricing objections. 0:00 Intro 1:10 Focus on buyers 2:34 But I paid a certain price for an upgrade 3:20 Script: Sellers want more, buyers want to pay less 4:41 List price vs sale price language 6:42 Script: Overpricing and underpricing 7:05 What goes into the CMA 8:02 Script: You’re the boss, I’m the expert 10:15 The four things a seller wants 12:39 Competition and competition 15:34 New agent CMA mistake 17:15 Number of comparables vs. closest comparables 18:57 Actives vs solds 19:37 Depreciation 23:04 Risk vs reward 25:34 Using data to discuss overpricing 29:00 How to position ranges of prices Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jul 8, 2022 • 15min

230 - SOI Hack: Super Connectors

If you’re looking to grow your SOI (sphere of influence) in real estate, you need to understand the value of super connectors. Having even a few super connectors will cause your database to grow exponentially. These are people who seem to know everyone and they can be worth thousands of dollars. These people have large networks and love communicating. By becoming their agent of choice, you have access to their massive network, and you will be viewed in high esteem given they are recommending you. In this video, you’ll learn how to assess what these people are worth, how to find them, how to interact with them, and how to build deep relationships with these people in your SOI. 0:00 Intro 0:28 Meet Zach 2:01 What is the person worth to us? 5:01 Who are super connectors? 8:50 How to form a relationship with them? 9:46 Get to know them personally 10:42 How often do you reach out to them? 11:49 Planting seeds 12:48 Don’t say “no.” Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jul 1, 2022 • 20min

229 - Listing Not Selling - How To Handle The Conversation

We’ve all been there in real estate. Confident about our pricing, listing looks great, but it’s crickets. In this episode, we dissect what to do when your listing is not selling. Specifically, we examine price reductions, conversational hacks when dealing with delicate situations, and marketing. We kick it off by understanding how to suggest a price reduction and how we can prepare both our sellers and ourselves for this conversation. You’ll come away with a tactical script we call “this or that” question. We also look at how we can examine time on market and communicate this important data source when making decisions. Finally, we’ll even look at edge cases where it can make sense to adjust commissions as well. 0:00 Introduction 0:40 Ask the hard questions 1:49 Empathetic but honest 3:34 This or that question 6:49 Scripting for reduction 9:13 Price reduction with marketing strategy shift 10:58 Feedback 13:41 Wrong pricing strategy 15:40 Time on market 16:58 Price and commission adjustment Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jun 24, 2022 • 12min

228 - Never Negotiate Your Commission Again: Do This!

This is one of the easiest strategies that can you implement now to stop commission objections in their tracks, increase your overall fee, and appeal to a larger market segment. If you follow this approach, you will never need to negotiate your commission again. This method provides optionality to the seller by introducing a 3 tier commission model. Basically, this allows the seller to select a package that is more appropriate for them. 0:00 Intro 0:43 3 Commission Tier Model 2:10 Why 3 Structures 3:42 Entry Package 4:42 Standard Package 6:31 Premium Package 7:42 Objection Handling 10:42 Conclusion Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jun 17, 2022 • 13min

227 - How To Choose The Best Geo Farm

How do you go about choosing the best geographic farm in real estate? This is not a decision you want to rush. Selecting the wrong geo farm can mean frustration, unmet expectations, and low return on marketing spend. To dominate your geographic farm as a REALTOR, you need to select the right area which is driven by both your interest in the community and the economic potential of the community or building. You’ll also need to understand the competition in the area and choose the right number of homes to start with. Also, you’ll need to be mindful of the average price point and potential gross commission income in the area. Finally, you’ll need to reverse engineer your marketing spend for a given geo farm. 0:00 Intro 0:59 Suburbs and Downtown 1:58 Show Your Face 3:55 Matching Based on Price Points 4:51 Turnover Rate 6:21 Farming Competition 8:27 Number of Homes 10:04 Price Point 12:14 Conclusion Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jun 10, 2022 • 11min

226 - Wow Clients With These 5 Strategies

In this video and podcast, you’ll learn five (lesser-known) opportunities to wow your clients and massively increase your customer service in real estate. The customer service side of real estate is not one to underestimate. Improved service leads to more referrals driven mostly by the client having a memorable experience. Here we discuss five stages of the real estate process all through the lens of buyer’s remorse. 0:00 Intro 0:32 Buyer’s Remorse (agent and house) 1:15 Post Listing Presentation 3:40 Post Contract Signing 5:54 During The Active Process 7:59 Post Offer Acceptance 8:57 Move In Market Monday Video: https://www.youtube.com/watch?v=xsQ8KOcrWh0 Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
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Jun 7, 2022 • 18min

225 - Buyer and Seller Seminars - Are They Worth It?

In real estate, buyer and seller seminars are a lead generation strategy that many agents have considered, but few have actioned. Why is that? Mostly, it’s driven by fear of failure or low turnout. In fact, this is a wide-open method to secure clients in various different niches. The trick is to be thoughtful about your approach, strategy, and method of delivery. In this episode, you’ll learn how to overcome the fear of hosting a seminar, you’ll understand new ideas you can use, and determine if you think virtual seminars or in-person seminars are best for meeting potential clients. Finally, you’ll understand the potential conversion rates and follow-up process. 0:36: Are They Worth It 2:12 Most Agents Won’t Do It 2:42 Fear Is A Green Light 4:50 Removing Fear 6:05 Repurpose Content 8:40 Ideas 9:41 Investor Seminars 10:13 Building 12:12 Virtual or In-Person 13:14 Conversion Rates 15:17 Evergreen Webinars 16:14 Follow Up Differentiation: https://www.youtube.com/watch?v=FXA7XgDEPkQ Sign up for the weekly Rev Real Estate School Newsletter: http://bit.ly/2RqWJbT Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

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