

Rev Real Estate School | Top Real Estate Agent Training
Michael Montgomery
Michael Montgomery and Rev Real Estate School are here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.
Episodes
Mentioned books

Sep 14, 2022 • 16min
243 - Seller Scripts in 2022 (Shifting Market)
In this episode, Michael Montgomery will walk you through how to speak to sellers in a shifting market. As we see market slowdowns in 2022, it’s imperative we can approach frustrated sellers appropriately and help them achieve their goals. You’ll learn the value of empathy and honesty in your conversation. You’ll also know the best way to have this conversation. From there, you’ll learn the controllables (Cleanliness, Style & Staging, Maintenance, Showings - Availability, Pricing) and uncontrollables (Market, Competition). You’ll also gain scripts to discuss risk tolerance and the classic seller objection: “can’t we just do more marketing?” 0:00 Introduction 1:29 How to show empathy 2:20 How to ensure you’re being honest 2:58 How to have this conversation effectively 4:01 Controllables and uncontrollables 9:31 Risk tolerance 11:34 “Can’t you just do more marketing?” 14:15 Provide the suggestion Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Sep 8, 2022 • 9min
242 - How To Think When You Are New
Being a real estate agent is nothing like most people think. We think our job is to show, list, and sell homes. Yes, that’s a component of being a Realtor; however, we are missing the most important parts of starting a new career: learning and lead generation. Other careers have required apprenticeship periods. Doctors, lawyers, electricians, and hairdressers are all examples of professions that have required on-the-job learning periods. This isn’t the case in real estate. In this episode, we look at the public perception of the daily schedule of an agent. You’ll learn the difference between being an effective agent and getting our license. Also, we look at selling a property versus getting the client in the first place. These are vastly different activities, and we need to focus more effort on the latter. 0:00 Intro 0:29 Public Perception 3:01 Getting Our License 5:02 Selling vs. Getting The Client 7:13 Real Estate Agents Just Show Homes and List Properties Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 31, 2022 • 12min
241 - Buyer Mapping Exercise (Buyer Presentation)
Conducting a buyer presentation in real estate is the most important component of the buyer process. During this, you will be determining the client’s buying criteria. This video and podcast explore determining buyer criteria during the buyer presentation. This centres around the buyer criteria mapping exercise. During this, you will have the buyers conduct an interactive activity where they will highlight the communities and areas of interest. From there, they indicate what they want and deal breakers. In this video, you also learn the questions to ask buyers and some keys to communication during the buyer presentation. 0:10 Intro 1:15 Pre-Buyer Presentation 4:12 Meeting With The Buyer 6:28 Criteria Exercise 10:40 Conclusion Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 25, 2022 • 45min
240 - Interview: Investors, People Pleasing, Rejection, and Moving To A New State
Working with investors as a real estate agent is a different ballgame. How do you find investors? What are investors looking for as a real estate agent? What hurdles do you need to overcome to provide investors with the best information? In this Rev Real Estate School episode, you will learn from a top-producing realtor and motivational speaker, Chris Bello. Chris discusses what he did when he started his business and how he built his business. You'll learn exactly how to find investor clients and serve them well. Chris is also an expert when it comes to motivating and energizing real estate agents to improve their production. He walks how he coaches an agent when motivation is low and shares some killer tips for keeping your motivation high. He will also share his perspective on rejection and people-pleasing. You'll learn how he's overcome challenges with rejection and people-pleasing. His reminder - "wherever you are, be all there." Finally, you'll learn about expansion and moving to a new state as a real estate agent. 0:10 Intro 0:55 How did you get into real estate? 3:08 How did you start generating business from the start? 6:44 How to find investors as a real estate agent? 8:45 How to work with investors as a real estate agent? 13:31 How to work with foreclosures and distressed sellers? 18:25 How to stay motivated in real estate? 20:50 How to handle rejection in real estate? 24:59 How to handle being a people pleaser as a real estate agent? 30:00 Changing his business model to an expansion agent? 34:54 How are you generating leads right now? 38:11 How to be a good referral agent in real estate? 41:27 What should agents stop doing? Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 17, 2022 • 8min
239 - How Should You Be Qualifying Leads
As a real estate agent, how do we go about qualifying leads? And show we even be qualifying leads? There are a few common mistakes agents make when approaching this topic. But the largest mistake? Over-emphasizing lead qualification. In this podcast and video, we look at how you can approach qualifying your real estate leads depending on whether you are a new, growing, or seasoned agent. The stage of your business greatly impacts how you should be qualifying leads. We will also discuss a subtle adjustment in your thinking and language that dramatically improves your ability to qualify without the uncomfortable pressure that we put on buyers. 0:00 Intro 0:30 Agents focus too much effort on lead qualification 2:05 Less qualification can lead to more deals 3:58 Exceptions to the rule 5:20 How do we qualify properly? Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 12, 2022 • 17min
238 - How To Be A Realtor On A Budget
As our costs go up and deals begin to slow in the face of rising interests, how can we still be wildly successful while still on a budget? In real estate, budgeting is tricky. We’re attracted by the allure of novel marketing approaches and companies selling us leads. In this episode, we look at the concept of increasing our fees. Is this a viable solution? Also, how can we change the way we think about budgeting? We will look at some of the lowest-cost marketing strategies with asymmetrically high returns. Finally, we will look at discretionary spending in real estate and how we can strategically limit our spending. 0:00 Intro 0:37 Can we increase our fees? 1:36 Budget obstacles can be beneficial 3:30 Paid marketing vs unpaid marketing 6:09 Phone skills 8:17 Agent referrals 9:30 Sweat equity 10:19 Handwritten cards 11:39 First spending item to remove 13:18 On the road spending 14:22 Discretionary spending hacks Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 10, 2022 • 13min
237 - Overcome Social Anxiety in Real Estate
Anxiety is more common than we think in real estate. As an agent, we go through periods of fear, uncertainty, and doubt. We have times of discomfort when conversing with clients or generating leads. Often we think that we are the only ones feeling this, but this couldn’t be further from the truth. Every agent experiences anxiety in sales; however, some have learned to manage it, and as crazy as it sounds, you may start to enjoy parts of social anxiety. Sometimes it’s telling us that we are doing an activity which could improve our business. Take, for example, networking - you’re anxious because you can about growing your business. In this episode, you are going to learn the exact strategies you need to know to overcome anxiety as a real estate agent with a focus on social anxiety since this is one of the largest contributors to overall anxiety in real estate. You’ll learn about detaching from the outcome, how to build your confidence, how to start making calls in low-stakes environments, focusing on questions, and understanding the concept of faking it until you make it. 0:00 Intro 0:29 It’s more common than you think 1:25 There is no way to be a real estate agent 2:40 How to be unapologetically yourself 3:15 How to start detaching from the outcome 4:15 Talk to people in our industry to build confidence 4:58 Focus on the next step, not the sale 5:50 When you ask questions, anxiety will drop 7:45 More time will increase anxiety 8:51 Focus on one small thing - not the whole process 9:59 Does fake it until you make it work? 11:10 Get help - It’s totally worth it for anyone (especially agents) Download discovery questions: https://rev-real-estate-school.ck.page/78a981cac8 YouTube Playlist for Anxiety: https://www.youtube.com/watch?v=S6k6SOtPGqA&list=PLb5NeGu8DZ_fTl1-UDNhbw0M3c84Ccqve Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 5, 2022 • 11min
236 - Predict Your Real Estate Market + Free Tool
Wouldn’t it be great to know what the real estate market is going to do in your city in the future? Well, an easy way that gives us an answer to this within a reasonable degree of confidence. Predicting the real estate market involves various inputs like net migration, consumer confidence, interest rates, job growth, unemployment, price trends, inventory levels and more. And even if you knew all of the inputs, there would still be unknowns. For example, will interest rates continue to rise, or will they hold steady? We all have a view on this, but nobody knows with full confidence. In this video and podcast, you are going to learn how to easily predict any real estate market using the free months of inventory prediction method. With this, you can predict any real estate market; all you need is the last 6 months of inventory for the community or product type. Months of inventory is a power prediction metric because it accounts for both supply (listings) and demand (sales). You’ll learn how to calculate months of inventory in real estate and how to determine if you are in a buyer’s or seller’s market. 0:00 Intro 0:50 Probability 1:32 Language To Use 2:05 Is A Certain "Months of Inventory" Good or Bad? 3:40 Prediction Statistic or Metric and Examples 5:58 How To Use Months of Inventory (Seller’s Market, Buyer’s Market, Balanced Market) 7:25 Predicting Real Estate Prices 8:38 Using The Free Forecasting Tool: https://rev-real-estate-school.ck.page/2006e6e73a Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Aug 2, 2022 • 14min
235 - Realtor Social Skills: Keep The Conversation Going
In this video and podcast, you’ll learn the exact formula needed to communicate in real estate using the art of the conversation. This is for real estate agents looking to improve their networking skills and want to feel confident communicating with leads and clients in real estate. You’ll learn the one communication hack that is the key to making someone like you: mirrored reciprocation. This is a concept developed by Peter Kaufman. You’ll also learn how to keep a conversation going using the acronym HEFE and the best script for your SOI. Finally, you’ll lean how to make a conversation more lively. 0:00 Intro 0:44 Mirrored Reciprocation 2:14 Be Positive, Be First 3:12 What Should We Be Discussing - HEFE 7:15 Best Script For Your SOI 8:16 How To Keep The Conversation Moving Forward Mirrored reciprocation (Peter Kaufman’s speech) Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Jul 28, 2022 • 52min
234 - Interview: Become a Top Producer in Your First Year
Interviews are back! This podcast interview is with Jeff Pasche from Canmore, Alberta, Canada. Jeff has been selling real estate for only 1 year and has managed to sell 25 homes and in a city where he is relatively new. In this interview, you’ll learn exactly how to start a successful real estate career and the precise actions to take in those first few months. Jeff provides the blueprint that worked perfectly for him, including education, connecting with your SOI, door knocking, building your confidence, overcoming failure, and staying motivated. If you’d like to reach out to Jeff, you’ll find him at Pasche Real Estate (@pasche.realestate) Jeff discusses the door-knocking strategy see the resources on this below Door Knocking Strategy Door Knocking Strategy Video 1:00 Intro 2:59 Staying Motivated When You Start 4:10 Book Recommendations 6:01 How Did You Start Growing Your Business 9:00 Fear of Rejection In Reaching Out To Your SOI 11:42 Door Knocking 22:13 How Did You Grow Your Confidence as a New Agent 24:50 How To Improve Communication 27:47 Failures You’ve Experienced 34:42 Day To Day Prospecting 41:01 Motivation 48:00 What Should People Stop Doing Sign up for the weekly Rev Real Estate School Newsletter: Rev Real Estate School: https://www.revrealestateschool.com/ Hashtags: #newrealestateagent #doorknocking #realtortips Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.