

The Grow Your Private Practice Show
Jane Travis
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.
I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.
Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.
The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.
And importantly, to get paid properly to do so.
Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.
If you want that too, please click subscribe. I hope you enjoy listening.
I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.
Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.
The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.
And importantly, to get paid properly to do so.
Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.
If you want that too, please click subscribe. I hope you enjoy listening.
Episodes
Mentioned books

Apr 24, 2025 • 10min
The Get It Done Hour: One Simple Habit That Can Change Everything
Do you keep putting off your marketing tasks even though you really want to grow your private practice?You’re not alone.In this episode, I'll share a simple, low-pressure habit that’s helping therapists break the procrastination cycle and finally take consistent action: the Get It Done Hour.It’s one hour, one task, and no faff – a gentle but powerful way to build momentum without burnout.You’ll learn why it works, how to start your own Get It Done habit, and 10 simple marketing tasks you can tackle in your next session.Links to followFocusmateThe Complete Support PackageJoin the Grow Your Private Practice membership for support, systems and accountabilityExplore 1:1 services to get unstuck:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backAnd if you're looking for additional resources, check START HERE

Apr 17, 2025 • 16min
How to Hear Your Inner Cheerleader (When Your Inner Critic Won’t Quit)
Does your inner critic have the mic again, saying things like “You’re not ready,” “You don’t know enough,” or “Who do you think you are?”Yes… me too sometimes.In this episode, we explore how to turn down the volume on THAT voice and start tuning into your inner cheerleader instead.The one who reminds you that you’re already enough, that you’ve done hard things before, and that you can do brave things, even if you're doing them scared.You’ll learn practical ways to reconnect with encouragement, build confidence, and feel more supported especially when you’re stepping outside your comfort zone.Links to followThe Complete Support PackageJoin the Grow Your Private Practice membership for support, systems and accountabilityExplore 1:1 services to get unstuck:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backAnd if you're looking for additional resources, check START HERE

Apr 10, 2025 • 8min
Too Busy to Market Your Private Practice? Here’s What’s Really Holding You Back
Feeling overwhelmed with marketing your private practice? Discover the underlying reasons therapists struggle with marketing and learn actionable strategies to overcome them. Tune in for insights that can help you attract more clients without adding to your workload to find time to market your private practice.Spoiler: it’s often not about time at all.If marketing feels heavy, overwhelming or just something you keep putting off, this one’s for you.Let’s shift the story you’re telling yourself, and take back your power.Links to followJoin the Grow Your Private Practice membership for support, systems and accountabilityExplore 1:1 services to get unstuck:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backAnd if you're looking for additional resources, check START HERE

Apr 3, 2025 • 44min
How Mindfulness Can Support You in Private Practice, with Karen Lafferty
Feeling overwhelmed, running on empty, or just craving a bit of headspace?You’ve probably recommended mindfulness to clients, but are you giving yourself that same care?In this episode, I’m joined by counsellor and mindfulness teacher Karen Lafferty for a grounded, practical chat about how mindfulness can support you in both your work and your wellbeing.This isn’t about clearing your mind or lighting incense. It’s about simple ways to feel more present, less frazzled, and more able to show up for yourself as well as your clients.Whether you’re mindfulness-curious, cautious, or already on the path, this episode will help you slow down, breathe, and remember that you’re allowed to take up space too.Who is Karen Lafferty?Karen is a BACP Accredited online counsellor and supervisor, dedicated to guiding individuals through grief and other life transitions. With a person-centred, integrative approach, she fosters a compassionate and safe space for clients to explore their emotions and develop personalised strategies for healing and growth. As a BAMBA Registered Mindfulness Teacher, Karen is qualified to teach mindfulness practices, including the Mindfulness Association’s Mindfulness Based Living Course. Her commitment to creating a nurturing environment empowers clients to navigate their unique paths towards well-being and transformation.Links to followFree gift + course from Karen:Get your free mindfulness meditationFind out more about Karen’s coursesConnect with Karen:WebsiteFacebookInstagramLinkedInOther links mentioned:Trauma Sensitive Mindfulness – David TreleavenThe Mindfulness AssociationNeed support with blogging or marketing your private practice?🌱 Join the Grow Your Private Practice membership for monthly support, guidance, and community that helps you show up and get found (without burning out or selling your soul).Or browse all my free and paid resources: START HERE

Mar 27, 2025 • 16min
Blogging for Therapists: 4 Myths Holding You Back
Feel like blogging just isn’t working for you or that you’re not cut out for it?In this episode, we’re busting 4 common blogging myths that hold counsellors back. From “I can’t write” to “no one reads blogs anymore,” I’ll walk you through what’s actually true and how to blog with more confidence, clarity, and connection.Whether you’ve dabbled in blogging or are just getting started, this episode will help you stop second-guessing yourself and start writing in a way that feels good and gets results.Links to followEp 169: The Therapist's Guide to Blogging for Practice GrowthEp 40: From 'I Can't Write' to Published Author with Zoe ClementsPolly Clover’s post on whether people still read blogsCheck out the Framework First Blogging Method: Stop overthinking and start writing blogs that bring clients to your door. All for just £9 a month.Inside the Grow Your Private Practice membership, I help counsellors blog with confidence so they have fewer “why do I even bother?” moments. Check here for more detailsExplore 1:1 Services:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backAnd if you're looking for additional resources, check START HERE

Mar 20, 2025 • 18min
Feel Awkward Marketing Yourself? Here’s How to Make It Easier
Let’s be honest, marketing your counselling practice can feel really uncomfortable.Like you’re standing in the middle of a crowded room, waving your arms, and shouting, “Pick me! Pick me!”And that just feels soooooo wrong.But here’s the thing - you don’t have to “sell yourself” at all. There’s a small but powerful tweak that makes marketing way easier.In this episode, I’ll walk you through:✨ Why marketing feels so icky for counselling✨ The simple shift that makes it feel natural✨ How blogging can help you market with less stress✨ Why this approach works (and why you shouldn’t stop there)Marketing doesn’t have to be painful. Let’s make it work for you, not against you.Links to followJoin the Grow Your Private Practice membershipExplore 1:1 Services:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backAnd if you're looking for additional resources, check START HERE

Mar 13, 2025 • 14min
Clients Need Hope, Not Guarantees: Here’s How to Provide It
If you’ve ever held back from talking about the benefits of counselling because you’re afraid of making promises you can’t guarantee, this one’s for you.It makes sense. You’re an ethical counsellor, and counselling isn’t a quick fix. But the problem is that potential clients need some reassurance before they take that first step.They’re feeling lost, overwhelmed, maybe even hopeless. They want to believe counselling can help, but they’re not sure. And if your marketing is vague or filled with clinical jargon, they’ll move on.So, if you struggle to put into words how counselling helps (without overpromising), listen in.Links to followMy previous blog 'Can you help your therapy clients (and do they know it)'My book coach Dale DarleyBuy my bookJoin the Grow Your Private Practice membershipExplore 1:1 Services:Directory Revival: I’ll help you tweak your directory profile to attract more clientsGet Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you backAnd if you're looking for additional resources, check START HERE

Mar 6, 2025 • 22min
Therapists: Why Avoiding the ‘Expert’ Label Is Holding You Back
Do you find yourself cringing at the thought of calling yourself an expert?You're not alone.Many counsellors struggle with this, often brushing off compliments from clients with, "Oh, but you did all the work!"But avoiding the 'E' word could be holding you back.It impacts your confidence, makes it harder to attract clients, and ultimately affects your income.So if you’ve been holding back from stepping into your expertise, this episode is for YOU.Let's get you seen, valued, and fully booked.Links to followJoin the Grow Your Private Practice membershipExplore 1:1 Services:Directory Revival: I’ll help you tweak your directory profile to attract more clients.Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back. These services light me up, and I love seeing the transformation in my clients.And for all my free and paid resources START HERE

Feb 27, 2025 • 47min
Stories that Connect: Exploring the Art of Storytelling with Jackie Wilson
The online world is noisy, and grabbing attention can feel like an uphill battle. But there’s one timeless tool that still works just as well today as it did thousands of years ago - storytelling.In this episode, I’m joined by seasoned storyteller and journalist Jackie Wilson to explore how storytelling can transform your marketing, helping you create deep and lasting connections with your audience.Jackie is the founder of BrickHouse, a content creation company, and has over 30 years of experience as a journalist, writer, and media trainer across three continents. She’s spent the last decade helping business owners harness the power of storytelling to stand out and connect with their audience.Connect with JackieBrick-House.UKFacebookLinkedInInstagramLinks to followRead more about storytelling in blogs: The Power of Storytelling in Your BlogNeed help with blogging for your private practice? Join the Grow Your Private Practice membership for support, ideas, and guidance to make content creation easier and more effective For all my free and paid resources, START HERE

Feb 13, 2025 • 11min
How to Stop Feeling Behind & Start Making Progress
Do you ever feel like you’re falling behind in private practice? Like no matter what you do, there’s always more you should be doing? Well, you’re not alone. But the good news is, you don’t need to do everything: you just need to focus on doing a little better than yesterday. In this episode, I share a simple but powerful mindset shift for counsellors that will help you let go of overwhelm, take meaningful action, and finally start seeing progress. If you’re tired of feeling stuck, this is for you!Links to followUzoma, improving her home by 1% every dayHow to stop comparing yourself to other therapists How to stay productive, even on low energy daysFor all my free and paid resources START HERE