Marketing Might Not Be Your Favourite Bit—But It IS the Important Bit

If marketing makes you want to hide under a blanket, this episode is for you.

In this refreshingly honest chat, I break down why marketing isn’t just a “nice to have” in private practice, it’s essential. But don’t worry, there’s no jargon or pushy tactics here. Just real talk about why visibility matters, how to make marketing a regular part of your week (without burning out), and the mindset shift that changes everything.

You’ll discover:

• Why “if I build it, they will come” doesn’t work for therapy practices
• The surprising non-sleazy truth about ethical marketing
• A practical approach to finding your marketing rhythm
• The biggest mindset mistake that keeps therapists stuck and invisible
• How one therapist filled her diary without being everywhere online

Plus, I share the small-but-mighty move you can make this week to attract more of the right clients with way less faff.

Ready to treat marketing like the lifeblood of your business (in a way that feels good)? Let’s get into it.

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Resources mentioned in this episode:

'How to attract clients by helping, not selling' – Free inside The Vault

'How To Avoid the Feast And Famine Cycle in Your Private Practice'

'Why your private practice should NOT be on every social media platform'

'How to Get Found by Your Ideal Therapy Clients'

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