

The Grow Your Private Practice Show
Jane Travis
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.
I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.
Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.
The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.
And importantly, to get paid properly to do so.
Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.
If you want that too, please click subscribe. I hope you enjoy listening.
I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.
Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.
The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.
And importantly, to get paid properly to do so.
Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.
If you want that too, please click subscribe. I hope you enjoy listening.
Episodes
Mentioned books

Oct 9, 2025 • 11min
How Counsellors Can Stop Overthinking and Start Taking Action Again
Overthinking doesn’t always feel like fear, sometimes it looks like planning, researching, or endlessly tweaking things instead of actually starting.In this episode, we’re exploring what overthinking really looks like for counsellors and coaches, how it shows up in sneaky ways, and what to do when you feel completely stuck.I’m also sharing a personal story about getting stuck in naming my own program, and the moment I finally realised I wasn’t being strategic, I was just avoiding.If you’ve been circling an idea without ever getting it off the ground, this one’s for YOU.You’ll hear:What overthinking really looks and feels likeWhy it shows up (especially for thoughtful people)Gentle, doable ways to shift into action, even if it’s just a small stepAnd if you’d like support with moving from “stuck in your head” to hitting publish on your blog, my Grow Your Blog membership is here to help.Learn more: janetravis.co.uk/framework-firstAnd for more of my free and paid resources CLICK HERE

Oct 2, 2025 • 12min
Counsellor Burnout: Signs You’re Running on Empty and How to Support Yourself
You hold space for everyone else - clients, family, friends. From the outside, it looks like you’re coping. But inside? You’re tired in a way that rest doesn’t touch.In this episode, I share my own story of counsellor burnout, the subtle signs you might be missing, and a few gentle ways to support yourself when you’re running on empty. Because burnout doesn’t always look like collapse. Sometimes it looks like silence, stillness, or sighing at another message you can’t face replying to.If that sounds familiar, this episode is for you.What You’ll Hear:Subtle signs of counsellor burnoutMy personal experience during lockdown5 gentle, sensory ways to support yourselfEncouragement if you’re feeling flat, foggy, or disconnectedLinks & Resources:Explore Grow Your Blog + Framework FirstRelated episodes on burnout with amazing guests:Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenTherapist burnout: How to spot it and take action, with Charlie HydeAnd for more of my free and paid resources CLICK HERE

10 snips
Sep 25, 2025 • 12min
Counsellors: Stop Apologising for Charging! Here’s Why Raising Fees Helps Everyone
Many counsellors struggle with guilt about charging for their services. This podcast delves into why those feelings arise and the hidden costs of not increasing fees. Personal stories highlight how paying for therapy can enhance self-worth and commitment. Clear pricing helps establish boundaries and boosts client engagement. With practical steps to shift attitudes towards fees, listeners are encouraged to embrace their value in private practice without apology.

Sep 18, 2025 • 16min
Blogging: The Best First Step in Counselling Marketing
Walking into the gym after a long break can feel so hard.You look around and everyone seems to know what they’re doing - toned, confident, striding on machines that look more like torture devices than exercise equipment. Meanwhile, you’re tugging at your leggings, feeling out of place, and wondering if it would be easier to give up and buy a big box of Maltesers on the way home.That’s exactly how marketing your private practice can feel.You see other counsellors with slick websites, polished blogs, or big social followings and you think, “I don’t belong here.” But remember, just like in the gym, every single one of them had to start somewhere.In this episode, I’ll show you why blogging is the treadmill of marketing: reliable, adaptable, and the perfect first step to get you moving. Just like the treadmill builds stamina, strength, and confidence for everything else in the gym, blogging gives you the solid foundation you need for the rest of your marketing.You’ll learn:Why blogging is a safe, steady starting point, whether you’re brand new or experienced.How consistency builds confidence (like going from 2 minutes on the cross trainer to 30).Why you don’t need the “flashy machines” of marketing before you’ve got a solid base.How blogging supports everything else: social media, directories, networking, even workshops.So if you’ve been standing at the edge of your marketing 'gym', comparing yourself to everyone who looks like they’ve got it together, this episode is your nudge to step onto the treadmill and just get started.👉 And if blogging feels overwhelming, that’s exactly why I created Grow Your Blog. It’s designed to help you start, stay consistent, and build your confidence, whether you’ve written zero blogs or fifty. Find out more hereAnd for more of my free and paid resources CLICK HERE

Sep 11, 2025 • 12min
Procrastination Isn’t What You Think It Is
Procrastination doesn’t mean you’re lazy; it means your energy is stuck.In this episode, I share why getting stuck feels so frustrating (especially when you compare yourself to other counsellors who seem to be doing it all), and how you can see it in a completely different way.You’ll discover:Why procrastination isn’t a sign of failure or laziness (phew!)The real reasons you put off tasks in your private practiceSimple, doable steps to release that stuck energy and get moving againIf you’ve ever found yourself tidying your desk, scrolling social media, or avoiding that important task, this episode will help you move forward with more ease and confidence. LinksCome and join us inside The Grow Your Private Practice membership. A safe, supportive space where you’ll find practical tools, step-by-step guidance, and a community that gets it.And if you’d like to explore more free and paid resources to help you along the way, you can start right here: janetravis.co.uk/start-here

Sep 4, 2025 • 10min
Do Counsellors Need a Niche to Start Blogging?
You’ve probably been told:“You need a niche before you can start blogging.”It sounds responsible. It feels strategic.But for many counsellors? It becomes a fancy-sounding form of procrastination.In this episode, we’re busting one of the most persistent blogging myths out there, the idea that you can’t start sharing your voice until your niche is perfectly figured out.If you’ve been staring at a blinking cursor, endlessly tweaking your website or bio instead of actually writing… this one’s for you.We’ll cover:✅ Why “niche first” can quietly keep you stuck✅ What to do if you don’t feel 100% clear on your niche yet✅ How blogging can actually help you discover who you’re meant to serve✅ And the mindset shift that can finally get you writing againNOTE: This episode was created using the DragonSlayer Framework from Framework First, my monthly, low cost blog support membership where we bust unhelpful marketing myths and make blogging doable (and way less daunting) for counsellors.So if you’ve been waiting for clarity before you start… maybe this is your sign to stop waiting and start writing.🎧 Listen now — and let’s get you unstuck.Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsOther blogs and podcast episodes:Episode 99: How having a niche has impacted my practice, with Elsie OwenEpisode 194: Blogging for Therapists: 4 Myths Holding You BackEpisode 175: Why You Don’t Need All the Answers in Your BlogAnd for more of my free and paid resources CLICK HERE

Aug 28, 2025 • 20min
Counsellor Business Reset: 10 Small Tweaks That Make a Big Difference
What if your next big breakthrough in private practice isn’t a brand-new strategy, but simply making the most of what you’ve already got?In this episode, I’m sharing 10 small-but-mighty areas to check in on. The kind of practical tweaks that can bring more ease, more focus, and yes… even more client enquiries.Most counsellors skip this kind of business reset. They keep pushing forward, adding more to their plate and end up stuck. But you don’t have to. With a little reflection (and some cushion-and-throw-style updates), you can refresh your practice without starting from scratch.We’ll explore:How to spot when your clients, systems, or boundaries need a resetWhy less social media can actually bring you better resultsThe hidden marketing assets you already have but aren’t usingHow to check whether your goals still match the life you want nowThis isn’t about doing everything. It’s about making a few focused changes that move your practice forward.🎧 Listen in and give yourself the reset you’ve been waiting for.

Aug 21, 2025 • 13min
Counsellors: How to Research Your Blog Post (Without Getting Stuck)
If you find yourself opening just one more tab before writing a blog post, this episode is for you.Many counsellors fall into the research trap, thinking more information will make blogging easier. But what if that habit is actually slowing you down and watering down your voice?In this episode, I’m sharing how counsellors should approach blog research in a simpler, more sustainable way so you can stop second-guessing and start writing with more ease and confidence.🎧 Hit play to learn a more effective way to blog and find out if this is the writing habit that’s quietly draining you.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

Aug 14, 2025 • 14min
How Long Should a Blog Post Be? Blogging Advice for Counsellors in Private Practice
If you’ve ever avoided hitting publish because your blog felt “too short,” you’re not alone. Many counsellors get stuck on word count, but focusing on blog length too soon can actually stop you from getting found by clients.In this episode, I share:The reality about blog post length for counsellorsWhy word count isn’t the most important thing when you’re starting out5 practical ways to make blogging quicker, easier, and far less overwhelmingWhether you’re new to blogging or ready to improve your private practice marketing, you’ll leave this episode with the confidence to publish without worrying about “perfect” length.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

Aug 7, 2025 • 14min
A Time-Saving, Rule-Breaking Guide for Counsellors
What does giving up ironing have to do with counsellor marketing? More than you’d think!In this episode, I talk about the invisible “shoulds” we carry, especially around marketing and how they quietly eat up your time, energy, and confidence.We’ll look at some of the most common ones counsellors follow (often without realising), and I’ll share how to replace them with something that actually works for you.In This Episode, You’ll Hear:Why “being professional” doesn’t mean being blandWhat consistency can really look like for counsellors (no daily posts needed)The link between personal disclosure and building trustWhat to do if you don’t have a niche yetWhy swearing might just be your secret marketing weapon (thank you, Beccy Upton)How to save time and still show up without the burnout---------------------------------Links & Resources Mentioned:Framework First Blogging MethodA low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsListen to Becca Upton’s EpisodeAuthentic marketing for counsellors who’d rather be themselves→ Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton - Grow Your Private Practice, with Jane TravisFurther Reading on Personal Disclosure & Storytelling:Personal Disclosure in Marketing – Part 1Personal Disclosure in Marketing – Part 2The Power of Storytelling in Your BlogWant to blog with less pressure?Check out my two-part blog series on redefining consistency for counsellors.The reality of consistency, with Sarah DosanjhUnlocking YouTube’s Potential for Therapists, with Sarah Dosanjh - Grow Your Private Practice, with Jane TravisAnd for more of my free and paid resources CLICK HERE