The Grow Your Private Practice Show

What if your next big breakthrough in private practice isn’t a brand-new strategy, but simply making the most of what you’ve already got?In this episode, I’m sharing 10 small-but-mighty areas to check in on. The kind of practical tweaks that can bring more ease, more focus, and yes… even more client enquiries.Most counsellors skip this kind of business reset. They keep pushing forward, adding more to their plate and end up stuck. But you don’t have to. With a little reflection (and some cushion-and-throw-style updates), you can refresh your practice without starting from scratch.We’ll explore:How to spot when your clients, systems, or boundaries need a resetWhy less social media can actually bring you better resultsThe hidden marketing assets you already have but aren’t usingHow to check whether your goals still match the life you want nowThis isn’t about doing everything. It’s about making a few focused changes that move your practice forward.🎧 Listen in and give yourself the reset you’ve been waiting for.

If you find yourself opening just one more tab before writing a blog post, this episode is for you.Many counsellors fall into the research trap, thinking more information will make blogging easier. But what if that habit is actually slowing you down and watering down your voice?In this episode, I’m sharing how counsellors should approach blog research in a simpler, more sustainable way so you can stop second-guessing and start writing with more ease and confidence.🎧 Hit play to learn a more effective way to blog and find out if this is the writing habit that’s quietly draining you.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

If you’ve ever avoided hitting publish because your blog felt “too short,” you’re not alone. Many counsellors get stuck on word count, but focusing on blog length too soon can actually stop you from getting found by clients.In this episode, I share:The reality about blog post length for counsellorsWhy word count isn’t the most important thing when you’re starting out5 practical ways to make blogging quicker, easier, and far less overwhelmingWhether you’re new to blogging or ready to improve your private practice marketing, you’ll leave this episode with the confidence to publish without worrying about “perfect” length.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

What does giving up ironing have to do with counsellor marketing? More than you’d think!In this episode, I talk about the invisible “shoulds” we carry, especially around marketing and how they quietly eat up your time, energy, and confidence.We’ll look at some of the most common ones counsellors follow (often without realising), and I’ll share how to replace them with something that actually works for you.In This Episode, You’ll Hear:Why “being professional” doesn’t mean being blandWhat consistency can really look like for counsellors (no daily posts needed)The link between personal disclosure and building trustWhat to do if you don’t have a niche yetWhy swearing might just be your secret marketing weapon (thank you, Beccy Upton)How to save time and still show up without the burnout---------------------------------Links & Resources Mentioned:Framework First Blogging MethodA low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsListen to Becca Upton’s EpisodeAuthentic marketing for counsellors who’d rather be themselves→ Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton - Grow Your Private Practice, with Jane TravisFurther Reading on Personal Disclosure & Storytelling:Personal Disclosure in Marketing – Part 1Personal Disclosure in Marketing – Part 2The Power of Storytelling in Your BlogWant to blog with less pressure?Check out my two-part blog series on redefining consistency for counsellors.The reality of consistency, with Sarah DosanjhUnlocking YouTube’s Potential for Therapists, with Sarah Dosanjh - Grow Your Private Practice, with Jane TravisAnd for more of my free and paid resources CLICK HERE

You sit down to write a blog with a helpful idea in mind…But suddenly you’re deep-cleaning the fridge, questioning your niche, and wondering if you should just start a podcast instead.Why is it so hard to actually start writing?In this episode of the Grow Your Private Practice Show, we’re talking about how to get into a state of writing flow – where the words come easier, your inner critic quiets down, and blogging doesn’t feel like such a slog.You’ll hear:Why writing feels so hard (and no, it’s not because you’re bad at it)The real reasons therapists get stuck or spiralHow to set up your writing environment to support your brainThe mindset shift that makes a massive differenceWhat a “shitty first draft” is and why you need oneA simple tool (coming soon!) to help you start faster and write with more easeWhether blogging’s been sitting on your to-do list for weeks or you’re stuck overthinking every word, this episode will help you finally find your rhythm.---------------------------------🌱 Want help making blogging easier?Introducing Framework First Blogging Method This is a low-cost (£9/month), offer designed for therapists and counsellors who want to write faster and get found by more of the right clients.Or come join us inside the Grow Your Private Practice membership, where we write together in real-time and ditch the perfectionism for good.For more of my free and paid resources CLICK HERE

You sit down to write a blog post with a warm, helpful idea in your heart… and suddenly it sounds like a CPD presentation.Formal. Polished. Slightly robotic.Why does “Professional Mode” take over the second you start typing?In this episode of the Grow Your Private Practice Show, we’re talking about why so many counsellors struggle to sound like themselves when they write, and how to change that.You’ll hear:Why “lecture mode” happens (and why it’s not your fault)How formal writing accidentally creates distance and disconnectSimple ways to make your blog sound more human, not like a handoutThe tiny tweaks that help clients feel seen, not scolded5 quick fixes for turning down your Therapist VoiceWhether you’re just starting your blog or feel stuck in formal-speak, this episode will help you write with more warmth, more trust, and more you.---------------------------------Want help sounding more like you in your content?Check out The Framework First Blogging Method. Your low cost (£9/month), low-pressure mini-membership for counsellors who want to publish one meaningful, client-connecting blog post each month without the writer's block or drama.Join us inside the Grow Your Private Practice membership.Or check out my free and paid resources

If marketing makes you want to hide under a blanket, this episode is for you.In this refreshingly honest chat, I break down why marketing isn’t just a “nice to have” in private practice, it’s essential. But don’t worry, there’s no jargon or pushy tactics here. Just real talk about why visibility matters, how to make marketing a regular part of your week (without burning out), and the mindset shift that changes everything.You’ll discover:Why “if I build it, they will come” doesn’t work for therapy practicesThe surprising non-sleazy truth about ethical marketingA practical approach to finding your marketing rhythmThe biggest mindset mistake that keeps therapists stuck and invisibleHow one therapist filled her diary without being everywhere onlinePlus, I share the small-but-mighty move you can make this week to attract more of the right clients with way less faff.Ready to treat marketing like the lifeblood of your business (in a way that feels good)? Let’s get into it.__________________Resources mentioned in this episode:'How to attract clients by helping, not selling' – Free inside The Vault'How To Avoid the Feast And Famine Cycle in Your Private Practice''Why your private practice should NOT be on every social media platform''How to Get Found by Your Ideal Therapy Clients'👉 Want help with your therapy directory listing?Check out The Directory Revival - my 1:1 service to help you attract more of the right clients, with less stress.

You became a counsellor to help people, but what happens when someone says they can’t afford your full fee?Do you offer a concession? A sliding scale? Say yes and quietly resent it – or say no and feel guilty?In this episode of the Grow Your Private Practice Show, I dive into one of the most emotionally loaded decisions counsellors face: whether or not to offer concessions in private practice. No judgment. No one-size-fits-all answer. Just a proper, honest conversation about the messy middle ground between compassion, sustainability, and valuing your time.We’ll cover:What “concessions” actually mean, and how they differ from pro bono or reduced ratesWhy so many counsellors feel torn about lowering their feesReal-world ways to offer concessions without getting taken for grantedWhether clients still value therapy if they pay less (and what to watch for)The role money mindset plays in how you feel about chargingMy own journey with offering concessions, and what I did.Whether you currently offer reduced fees or not, this episode will help you reflect, reset, and make a choice that feels right for you – not just your clients.✨ Related episodes:The Hidden Impact of Money Issues in Private Practice, with Cathy TowersShould You Offer Therapy Clients a Free First Session?🌱 Want support with boundaries, pricing and private practice marketing?Come join us inside the Grow Your Private Practice membership

Repurposing your content is supposed to make marketing easier… but does it ever feel like more work?You’re not alone.In this episode, I’m joined by social media manager and Instagram expert Sally Birks, who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive.We talk about how to:Turn one piece of content into several without it sounding the sameAvoid the common mindset blocks that keep therapists stuck in content overwhelmShow up consistently on Instagram without burning outMake peace with reusing your own brilliant ideas (because yes, you absolutely can!)Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content.About SallySally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva.After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offlineConnect with Sally:Instagram @SocialsBySallyWebsite Sally BirksAnd you can work with Sally Birks HERE🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.

Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you?You’re not alone. And you don’t have to fake it or force it to get found by more clients.In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket.We’ll explore how blogging:Plays to your strengths as an introverted counsellorHelps you get found without having to be constantly ‘on’Builds trust and connection – without burning you outCan make marketing feel more natural (and less like you’re “doing it wrong”)So if the thought of producing videos for social media makes you break out in hives, but you do want to grow your practice in a way that feels good, this one’s for you.__________________More help for youCheck out episode 7, where I chat with Fifi Mason about using introvert superpowers to attract more clients. And she should know, she's both an introvert AND works with introverts!👉 Listen to 'Using Introvert Superpowers to Attract More Clients, with Fifi Mason' Check out the Framework First Blogging Method: A new low-pressure mini-membership for counsellors who want to publish one meaningful, client-connecting blog post each month without the writer's block or drama.The Vault – my free library full of practical, counselling-friendly blogging (and other) resources. 👉 Get instant access to The VaultNeed more support? Join the Grow Your Private Practice membership for monthly blogging workshops, prompts, Q&A calls, and a warm community that gets it. 👉 Click here to join us