Counsellor Marketing in 2026: What’s Changed and What Still Holds Up

If marketing feels harder than it used to (especially on social media), you’re not imagining it.

So what is currently working?

In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026.

After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change.

Whether you’re feeling a bit jaded with social media, wondering where your time’s best spent, or just want to feel clearer about your next steps, this one’s for you.

In this episode:

1. Why social media feels harder now (and why that’s not your fault)
2. What does still work for counsellors in 2026
3. How to use strategies like blogging, Google Business Profile, and guesting effectively
4. Why consistency matters more than doing everything
5. How to make space for visibility that feels grounded, not overwhelming

Mentioned in this episode:

1. Buy me a coffee - support the show with a one-off thank-you
2. Start Here page - all free and paid resources in one place
3. Episode 230 - deep dive into Google Business Profile
4. Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
5. Framework First - monthly blogging support for £9/month
6. The Directory Revival - 1:1 support you to improve your directory listings so they lead to real client enquiries.
7. Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your Marketing
8. Episode 226: “Would I Feel Safe With You?” How Clients Really Choose a Counsellor
9. Episode 216: Do Counsellors Really Need a Niche to Start Blogging?
10. Episode 185: Are You Getting Clients from Your Online Directory Listing?