Easy Content Repurposing for Counsellors, with Sally Birks

Repurposing your content is supposed to make marketing easier… but does it ever feel like more work?

You’re not alone.

In this episode, I’m joined by social media manager and Instagram expert Sally Birks, who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive.

We talk about how to:

• Turn one piece of content into several without it sounding the same
• Avoid the common mindset blocks that keep therapists stuck in content overwhelm
• Show up consistently on Instagram without burning out
• Make peace with reusing your own brilliant ideas (because yes, you absolutely can!)

Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content.

About Sally

Sally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva.

After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offline

Connect with Sally:

Instagram @SocialsBySally

Website Sally Birks

And you can work with Sally Birks HERE

🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.