How to Write a Counselling Blog That Builds Trust (Without Sounding Like a Lecture)

You sit down to write a blog post with a warm, helpful idea in your heart… and suddenly it sounds like a CPD presentation.

Formal. Polished. Slightly robotic.

Why does “Professional Mode” take over the second you start typing?

In this episode of the Grow Your Private Practice Show, we’re talking about why so many counsellors struggle to sound like themselves when they write, and how to change that.

You’ll hear:

• Why “lecture mode” happens (and why it’s not your fault)
• How formal writing accidentally creates distance and disconnect
• Simple ways to make your blog sound more human, not like a handout
• The tiny tweaks that help clients feel seen, not scolded
• 5 quick fixes for turning down your Therapist Voice

Whether you’re just starting your blog or feel stuck in formal-speak, this episode will help you write with more warmth, more trust, and more you.

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