Nonprofit Nation with Julia Campbell

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .You only have five seconds to captivate your audience. Video can help you stand out against the myriad of peers and competing messages. And best of all, 57% of people who watch nonprofit videos go on to make a donation (Source: Google). So - how can small nonprofits use video to compel audiences to take action? How can video help build and cement emotional connections and increase donor engagement?  My guest today is Raffi DerSimonian. Raffi is a firm believer in the emotive power of visual storytelling, and has developed a range of strategies throughout his career to help organizations and institutions tell their unique story. He’s worked with some incredible organizations, including HBS, Clark University, Trinity College, Lafayette, Muhlenberg, Tufts, Seven Hills Foundation, Worcester State University, Maine College of Art & Design and others.In this episode, we will explore the art of visual storytelling as it relates to creating emotional connections and driving measurable engagement.  Check out Raffi's free Nonprofit Video Resource Guide as you create and market your videos. Connect with Raffi:Website: http://www.eridesign.comWebsite: https://www.eridesignstudio.com/insights/Nonprofit Video Resource GuideAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .What if you could double your donor retention rate? Even as a small shop nonprofit?That's exactly what Amy Gibson did, and she's on the podcast to spill her secrets. Amy is a Muncie native and went to Ball State University. Directly out of college she started working at a telecommunications company that had 13 regional sales offices nationwide. She worked her way up in the company from the Sales Assistant to the Executive Assistant to the President doing everything from training new sales assistants to running events and everything in between. (Sounds kind of like many of our nonprofit career trajectories!)Amy is now the wildly successful Director of Resource Development at the Boys & Girls Clubs of Muncie - a position she took in February of 2020. Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. By being able to see their donor retention they were able to create a sense of importance around doing programs to increase donor retention resulting in overall revenue. We talk about the ways in which she loves on her donors, how she uses software to automate what she can, and her favorite and most challenging parts of being a Director of Resource Development. Connect with Amy:LinkedIn: https://www.linkedin.com/in/amy-gibson-87a5438/ Boys & Girls Clubs of MuncieAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That CoTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .We have a responsibility to ensure that we recognize and respect the power of the people we exist for. Vic Hancock Fell co-founded a small international development charity when she was fresh out of university, age 21. She didn't feel it or know it at the time, but looking back 14 years later, she describes this as what she calls “peak White Saviour.”Most recently, through the context of her work at UK based Raising Futures Kenya, as a White/Western led INGO, she has been more active in advocating for responsibility to acknowledge and minimize White power in this space both as individuals and as organizations. In this episode, we take a look at the concept of "shift the power" and why it is so important for us as socially purposed organizations, especially those working in global solidarity. Connect with Vic:LinkedIn:  https://www.linkedin.com/in/vichancockfell/ Twitter : https://twitter.com/VicHancockFell Facebook: https://www.facebook.com/groups/sidcn Podcasts: Disrupt Development and Rethinking DevelopmentAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .Are you having trouble growing your fundraising program and expanding your donor base?  If your nonprofit's growth has flattened out, it’s most likely a result of a belief - or several - rather than a tactic or a strategy. I was thrilled to be able to talk to one of the world's most sought-after fundraising expert, Steven Screen, about this common fundraising problem. Steven is Co-Founder of The Better Fundraising Company and lead author of its must-read industry blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and always driven by the data. Topics we cover:The beliefs that prevent us from fundraising effectivelyWhy donor fatigue is a myth How to communicate to donors in the best way possible Why getting complaints is actually a GOOD thing - and how to reframe themConnect with Steven:LinkedIn: https://www.linkedin.com/in/stevenscreen/The Better Fundraising Co. About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .Does your nonprofit have a planned giving program? Are you interested in learning more but don't know where to start? Planned giving can be a great way for your nonprofit to weather the storm of recessions and uncertain economic periods. My guest this week is Tony Martignetti, host of the Planned Giving Accelerator and the award-winning must listen to nonprofit podcast, Tony Martignetti Nonprofit Radio. In this episode, we discuss the common obstacles that keep small shops from starting a planned giving program, and simple ways to start a plan and strategy for your nonprofit. Connect with Tony:LinkedIn: https://www.linkedin.com/in/tonymartignetti/Podcast: Tony Martignetti Nonprofit RadioPlanned Giving Accelerator: https://plannedgivingaccelerator.com/ About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.Maybe you've heard of chatbots, the Lensa app (for all those futuristic selfies filling up your feed), or even played around with ChatGBT. AI is one of the fastest growing technologies of our time, and nonprofits need to start paying attention. My guest this week is Joshua Peskay, 3CPO (CIO, CISO & CPO) at RoundTable Technology. Joshua has spent the better part of three decades helping nonprofit organizations make better use of technology in support of their missions. In addition to leading RoundTable’s security team and providing vCIO services to numerous organizations,  Joshua is a national leader in helping improve cybersecurity in the nonprofit sector. We discuss:The benefits of AI for nonprofitsHow to use this powerful tech to grow our audiencePitfalls to avoid when using AIJosh's favorite AI toolsWhere to start, especially if you are a small shopLearn more about RoundTable Technology:Website:  roundtabletechnology.com Twitter: @RoundTableITFacebook: @roundtabletechnologyLinkedIn - RoundTable TechnologyWebinar: NonprofitIT.com/best-ever Connect with Joshua: LinkedIn - https://www.linkedin.com/in/joshuapeskay/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media ThTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

I am so excited - it’s finally here!! The doors to my signature training program, Social Media for Social Good Academy, are open - but for a limited time only! Who’s it for? For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. What do you get at the end? You will walk away with a completely doable Social Media Strategy, Action Plan, Playbook and Content Calendar! I only run this once per year, and I don’t want you to miss out! Get all the details at socialgoodacademy.com I hope to see you inside when class starts on February 6.   In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.   Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 2 - Where Should You Be On Social Media? wherever you are listening to this episode! In Part 3, we will answer the burning question - how will I know if we are successful on social media? What does it really take? I also give you the five core competencies of effective nonprofit social media managers. Resources:Say So What To Your Data Three TimesNonprofit Metrics & Measurement SpreadsheetNonprofit Social Media Content PlannerSocial Media MatrixSocial Media for Social Good AcademyAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.Donor retention is the rate at which donors maintain their relationship with your organization and continue to donate over time. While the overall number of donors is climbing, repeat donor rates keep falling. What can we do to keep more of the donors we worked so hard to attract? Madeleine St. John works with clients to develop communication strategy and content that centers the donor experience. Today's donors crave engagement – which means today's nonprofits have a special opportunity to intimately invite donors into their mission as partners and participants.In this episode, you’ll learn Madeleine’s best tips to:Keep your donors warm between campaigns or eventsLeverage a welcome series and other automations for stewarding or nurturing new donors and other segmentsUse your website content, layout, and a frictionless donation process as a critical element of the donor experienceConnect with Madeleine:LinkedIn: https://www.linkedin.com/in/madeleinestjohn/    Facebook:  St. John ConsultingInstagram: https://www.instagram.com/stjohnconsulting/ Website:  www.stjohnconsulting.comAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there! In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.   Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode! In Part 2, I’ll share the steps that your nonprofit can take to make sense of the trends, and how to decide which ones to jump on, and which ones to ignore (for the time-being anyway).Resources:Nonprofit Social Media Content PlannerSocial Media MatrixSocial Media for Social Good Academy About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. What started with an Instagram post in early 2020 has grown to a collective of hundreds. Since immigrating to Canada from Nigeria, Itse Hesse struggled with the lack of safe spaces for Black women to connect with and support each other. She officially founded the Black Girl Collective (BGC) in July 2020. What began on a whim as an Instagram account grew into a vibrant and inclusive community of Black women and non-binary people.In this episode, I talk to Itse about why and how she founded BGC and what she has learned along the way about building a thriving community, online and off.Connect with Itse:Website: https://www.itsehesse.com/ / https://blackgirlcollective.com/LinkedIn: linkedin.com/in/itsehesse   https://www.linkedin.com/company/blackgirlcollective/ Insta:  https://www.instagram.com/i.t.s.e/ https://www.instagram.com/blackgirlcollective_/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts