Nonprofit Nation with Julia Campbell

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!Nonprofit organizations need their professionals to perform at peak levels, inspire others, maintain relationships with community members, and achieve "reach goals." Grueling hours, unrealistic expectations, and lack of operational supports lead to high burnout and churn among those working in the nonprofit world.The good news is that there is a lot that nonprofit leaders can do to better support their employees. And, there's plenty that nonprofit professionals, themselves, can do to maintain their own well-being, resilience, and happiness on the job.Lauren Brownstein helps nonprofit organizations, philanthropists, and grant makers achieve their goals through PITCH, LLC, her fundraising and philanthropy consulting practice. She is the author of Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-Gooders, a Barnes & Noble Bestseller. Lauren has raised millions of dollars for workforce development programs, museums, student support organizations, women’s causes, community centers, international groups, associations, and more. She was a certified foster parent before adopting a child from the foster care system.Lauren's book: Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-GoodersAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.  Should Nonprofits Be On Threads - Meta’s Twitter Alternative? The internet is buzzing about Meta’s newest platform, Threads by Instagram. If you’ve never heard of this new app, or if you are simply wondering “What's the point?”, then you are in the right place. In Part 1 of my new three-part series all about the newest social network Threads, I’ll be giving a brief explanation of the emergence of the new social media platform, an overview of its key features and functionality, and some of the benefits - and drawbacks - for nonprofits and for individuals alike.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy! People who care about digital content that resonates on a human level are needed now more than ever. It's time to rethink how we approach digital content so that we can make the communications and interactions we all encounter every day less robotic, chaotic, and caustic—both to receive and to create.My guest this week is on a mission to create more human-centered digital content. Bailey Lewis is a content strategist who runs the Words First Course & Community. She created Words First to transform the way that professionals and their organizations communicate with other humans online (only the least human and most prevalent medium of all!).  We discuss:What makes so many digital experiences chaotic and unusable—for both the audiences trying to engage with them and the teams building themHow to flip the content creation process to “words first” How to identify and shift where processes are keeping that from happeningHow to apply user experience content strategy principles for digital communications that resonate on a human level.Connect with Bailey:LinkedInInstagramTikTokwww.wordsfirstcontent.com (Coaching Services) www.wordsfirstcommunity (Words First Course & Community)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here. Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks. In this episode, I’m joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.We review Instil’s framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one. nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that’s facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.Connect with nikhttps://www.instil.io/solution https://www.linkedin.com/in/nik-castle/ https://www.instagram.com/weareinstilhttps://blog.instil.io/infographic-how-to-turn-event-attendees-into-major-donors About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Google Analytics 4 (GA4) is Google's next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.George Weiner is here to help! George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instilTaylor Shanklin is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She hosts the Talking Shizzle podcast.Will Novelli is a creative, talented and highly motivated individual with extensive experience in Graphic Design, Project Management, Brand Strategy and Digital Project Coordination. Currently Will assists with the Talking Shizzle podcast, and he is dedicated to helping others out in the marketing and branding space. Areas of strength; leadership, communication, organization, and interpersonal skills in providing and delivering the best customer services and project coordination possible. Will was also recently promoted to Sr. Client Happiness Manager at Barlele and enjoys spreading happiness to the world.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instilAre you keeping up with the times?  If your marketing team has been working hard to improve your diversity, equity, and inclusion (DEI) efforts, but things aren’t happening as fast as you like, then this episode is for you. My guest is inclusive marketing consultant, author, and nonprofit founder Michelle Ngome. She is the founder of Line 25 Consulting, an agency specializing in inclusive marketing strategies for organizations. Michelle understands what drives powerful connections and is committed to helping others raise their game through the delicate art of networking. She is the author of Network, Navigate & Nurture: The Equation to Strategic Networking, a practical guide to networking success.Michelle is dedicated to creating and sharing opportunities with others. In 2019, she founded the African-American Marketing Association, a 501c3 nonprofit, creating a platform that empowers Black marketers all over the United States. Michelle has interviewed thought leaders on her podcast, Networking with Michelle and Marketing For The Culture and she has been featured across various reputable media outlets such as (Forbes, PR News, Entrepreneurs, WSJ) where she is often seen offering insightful ideas and opinions on diversity in marketing.Connect with Michelle:michellengome.com (Personal)line25consulting.com (Company)beinclusivethecardgame.com/ (Company)TwitterInstagram About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil My guest this week is Katherine Watier Ong, owner of WO Strategies LLC, a boutique organic traffic consultancy.  Katherine is the brains behind many successful marketing campaigns, including: The time she had three websites crash due to too much traffic. In one case, Katherine's campaign drove 1.2 million (up from 300K) to EWG.org  in one month.Creating the strategy and leading the team helped New Yorkers get their healthcare questions answered via social media for the NYStateofHealth.NY.gov that resulted in 40K New Yorkers signing up for health insurance during week one – more than any other state exchange.Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that lead to nearly 100% traffic growth YOY.AI tools to help you create content that could rank:https://www.keywordinsights.aihttps://www.neuraltext.com/https://www.frase.ioOther resources: Search Intent TutorialSEO for AssociationsSEO boot camp CourseVideo SEO - A Guide to the Essentials Free SEO tools:https://ahrefs.com/free-seo-toolshttps://www.semrush.com/features/site-audit/https://keywordtool.io/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.The power and potential of smart technology and artificial intelligence (AI) for fundraisers hasn’t been more apparent, but there are many misconceptions around it. Will the bots replace the humans? How can we use this revolutionary technology for good and not evil? My guest this week is Nejeed Kassam, CEO and Founder of Keela, a donor management and fundraising platform designed to help nonprofits raise more. We discuss:  How generative AI and other smart technology tools are changing the fundraising world - for goodHow nonprofits can make a case to leverage these tools in their organizationWhat kind of data nonprofits should collect and how to use it  How to become a data-driven organization to create even more impactConnect with Nejeed on LinkedIn >  https://www.linkedin.com/in/nejeed/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.As a former small shop Executive Director, Rachel Bearbower of Small Shop Strategies understands how tough it is to do everything on your own. The stress, frustration and being underfunded can be overwhelming. How can we set boundaries and banish burnout in our jobs and in our personal lives?In this episode, we discuss: Rachel's ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic)The 4 things most successful nonprofit organizations and successful EDs have in commonSome of her favorite time-saving tips - how to work smarter and not harderHer best advice for small shop fundraisers and EDs trying to make it all work Connect with RachelProductivity Challenge: https://www.smallshopstrategies.com/challengeIG: https://www.instagram.com/smallshopstrategies/LinkedIn: https://www.linkedin.com/in/rachelbearbower/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts