How to Work with Influencers with Ash Collins of Best Friends Animal Society

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!

Influencer marketing has a wide variety of benefits for nonprofits, but it’s a relatively new space for many of us. We may not know who exactly to approach as an "influencer" - or what to say and how to work with them.

In this episode, Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, will be  sharing the benefits of creating an Influencer Program and the collaborations that she has been part of during her role.  

In this episode, we discuss:

• How to work with influencers
• How to find influencers
• How to track success
• The future of influencer marketing 
• How to get younger generations into fundraising

Ash Collins (she/her/hers) is the Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America's shelters. She has been in animal welfare for over 7 years and is skilled in influencer relations, social media, digital marketing, relationship development, and crypto/NFT relationships. When she is not working hard to Save Them All, she can be found reading with her cats, hiking with her husband and their dog, or sewing in her craft room.

Connect with Ash:

• LinkedIn: https://www.linkedin.com/in/ashdcollins/
• Email: ashc@bestfriends.org

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts