Nonprofit Nation with Julia Campbell

What if the reason you're not raising more money... isn't your fundraising strategy?Kevin L. Brown believes most nonprofits are stuck in the wrong cycle—constantly doing more fundraising, instead of fixing their fundability and visibility. In this episode, the Mighty Ally CEO and author of Fundable & Findable shares a brand-first, strategy-driven approach to nonprofit growth that challenges everything you've been told about development. We explore why only 1 in 1,000 nonprofits ever scale, what makes a nonprofit actually attractive to funders, and how branding, positioning, and clarity of purpose aren’t luxuries—they’re prerequisites for serious funding.Topics We Cover:Why more fundraising isn’t the solutionThe Fundable/Findable Framework: what it is and how it worksThe nonprofit brand gap—and how to fix itWhat funders are really looking forLessons from building nonprofits across four continentsPractical steps to get fundable and findable, even on a small budget🧰 Resources & Links: https://fundablefindable.org/ https://mightyally.org/https://www.linkedin.com/in/kevinlbrown/ 🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

📊 Did you know the average human attention span is just 8 seconds—shorter than a goldfish? In today’s noisy digital world, that stat has big implications for how nonprofits write appeals, newsletters, and even mission statements.This week, Lynn Bohart—author, former nonprofit executive, and founder of Lil Dog Communications—joins us to unpack how nonprofit professionals can dramatically increase fundraising results through stronger, more persuasive messaging. Lynn Bohart is a seasoned nonprofit professional turned author and writing consultant. With over 35 years of experience in the nonprofit sector, she now leverages her expertise to help organizations enhance their messaging and storytelling strategies. She is the founder of Lil Dog Communications, a freelance writing company dedicated to assisting nonprofits worldwide. With over 35 years of experience in the sector, Lynn shares Raise More Money Through Better Messaging why so much nonprofit writing falls flat, and what to do instead.We talk about what makes messaging truly effective, why "what you do" is less important than "why you do it," and how to unlock your organization’s emotional core to better connect with donors.What We Cover:Why most nonprofit messaging gets ignoredThe power of storytelling and “finding the secret sauce”The 1% of your message that drives 99% of the impactTechniques from professional writers that nonprofits can stealA better way to write mission statements, appeals, and case statementsResources:Lynn’s book on AmazonLynn’s website: Little Dog CommunicationsEnjoying the Podcast?✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In a time when short-term fundraising feels relentless, planned giving offers something rare: stability.Planned giving often seems like a strategy reserved for large institutions or a distant concern for smaller nonprofits. However, Tony Martignetti, the Planned Giving evangelist, and host of Tony Martignetti Nonprofit Radio podcast, argues that it's a crucial tool for organizations of all sizes seeking long-term financial resilience.With nearly three decades of experience and having assisted clients in raising more than $150 million through planned gifts , Tony brings a wealth of knowledge to demystify planned giving. He emphasizes that initiating a planned giving program doesn't require a massive budget or a team of experts. Instead, it's about building genuine relationships, understanding donor motivations and correctly focusing your program.In this episode, Tony shares practical steps for small and mid-sized nonprofits to embark on planned giving, discusses common misconceptions, and highlights how such programs can provide financial sustainability amidst economic challenges.Topics We Cover:The relevance of planned giving in today's nonprofit landscapeDebunking myths: Making planned giving accessible for all organizationsEffective communication strategies for discussing legacy giftsIdentifying and engaging potential planned giving donorsSteps to initiate or rejuvenate a planned giving programThe role of planned giving in ensuring long-term organizational sustainability🧰 Resources & Links:https://tonymartignetti.com/about/ https://www.linkedin.com/in/tonymartignetti/ https://podcasts.apple.com/us/podcast/tony-martignetti-nonprofit-radio/id410006184Enjoying the Podcast?✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What if fundraising isn’t a “necessary evil,” but a powerful act of bridge-building?Jill Vorndran leads a 75-person team raising over $85 million annually for Covenant House International. In this episode, she shares what most conferences leave out: how to lead with both relentless joy and accountability, why excellent CEOs still struggle with fundraising, and what it really takes to sustain a high-performing development culture.We dig into what it takes to sustain fundraisers in a time of budget cuts and uncertainty, how to thrive inside federated models, and what leaders can do to stop apologizing for fundraising—and start owning its power.Topics We Cover:Reframing fundraising as a superpower, not a burdenLeading a large, international fundraising teamRetaining fundraisers through culture, clarity, and joySupporting non-fundraising CEOsHow to lead through turbulence and funding shiftsLearning through trial, error, and radical honestyAbout Jill Vorndran:Jill Vorndran leads a 75-person fundraising team at Covenant House International to raise about $85 million/year and support the fundraising work of Covenant House's sites throughout the United States, Latin America, and Canada. A lifelong resident of New Jersey, Jill graduated from Rutgers College and Seton Hall School of Law but developed her superpowers of fundraising, leadership, and raising amazing kids through trial and (a lot of) error. Jill and her husband Sean blended their families in 2013 and are now raising four young adults who fill their hearts and empty their fridge.🧰 Resources & Links: https://www.covenanthouse.org/ https://www.linkedin.com/in/jill-vorndran/ Enjoying the Podcast?✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What if science wasn’t just about data—but about meaning? And what if stories were our most powerful technology for building a better future?This week on Nonprofit Nation, we’re joined by Dr. Vivienne Ming—theoretical neuroscientist, delusional inventor, and founder of The Human Trust—for a mind-expanding conversation about the stories we tell about science, progress, and ourselves.Vivienne is known for using AI, neuroscience, and epigenetics to tackle “impossible” problems—from detecting postpartum depression to transforming global economic inclusion. But what drives her work isn’t just data—it’s a deep belief in human capacity, creativity, and meaning.In this episode, we explore:Why science needs storytellers—and how nonprofits can play that roleHow to make data emotionally resonant and ethically soundWhat it means to center humanity (not just efficiency) in technologyHow nonprofits can help shape systems that actually serve peopleWhat imagination and science fiction can teach us about real-world changeIf you’ve ever struggled to communicate complex ideas, justify your mission, or bridge the gap between vision and impact—this episode is for you.Hit play now, then subscribe to Nonprofit Nation for more expert insights!🔗 Resources & Mentions:Dr. Vivienne Ming’s website – Socos LabsScience is a Story – Future of StorytellingEnjoying the Podcast?✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In today's discussion, Patrick Kirby, founder of Do Good Better Consulting and author of Fundraise Like a 5th Grader, dives into the playful side of nonprofit fundraising. He shares how adopting a childlike mindset can simplify strategies and boost results. They explore the 2025 fundraising trends and the risks of sticking to outdated methods. Patrick emphasizes the importance of creativity, in-person connections, and personalized donor engagement, while also advocating for innovative approaches that keep fundraising fun and effective.

Todd Rogers, a Harvard Kennedy School professor and behavioral scientist, shares insights from his book, 'Writing for Busy Readers'. He discusses the psychology of skimming and offers six actionable writing principles to enhance clarity and engagement. Listeners will learn about using AI tools to refine their messages and the benefits of concise writing in nonprofit communication. Rogers also highlights successful strategies that simplify complex ideas, ensuring vital information reaches busy audiences without being oversimplified.

In times of uncertainty—whether due to political shifts, economic downturns, or crises—strong nonprofit boards are more essential than ever. But how can boards step up, adapt, and lead with equity, inclusion, and power-sharing at the forefront?In this episode, I sit down with Christal M. Cherry, Principal & CEO of The Board Pro, to explore how nonprofit boards can navigate challenges, build resilience, and foster leadership that drives real impact. Christal brings years of experience coaching and training boards, and she’s passionate about ensuring boards reflect the communities they serve.We also dive into: ✔️ The biggest mistakes boards make during times of crisis ✔️ How to create a board culture of trust, transparency, and inclusion ✔️ The power dynamics that often hold boards back—and how to fix them ✔️ Why diversity and lived experience matter in board leadership ✔️ How to keep fundraising strong in the face of uncertaintyIf your nonprofit’s board is struggling to lead effectively through turbulence, this episode is a must-listen!In This Episode, We Discuss:🔹 What “turbulent times” look like for nonprofits today 🔹 The role of a board during uncertainty—and how to step up 🔹 Why some boards freeze instead of taking action—and how to overcome it 🔹 How to ensure your board reflects the community it serves 🔹 Practical ways to empower board members to be bold, engaged leaders 🔹 How to fundraise effectively, even in the face of political and economic challenges 🔹 The future of nonprofit governance—where do we go from here?Hit play now, then subscribe to Nonprofit Nation for more expert insights!Connect with Christal Cherry:🌐 Website: www.theboardpro.com 📩 LinkedIn:linkedin.com/in/christalmcherry 📖 Read Collecting Courage, a collection of stories from Black fundraisersEnjoying the Podcast? ✨ Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, or your favorite podcast platform!🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

If you’ve ever thought about starting or growing a nonprofit consulting business, this episode is for you! Our guest, Mandy Pearce, is the founder of Funding for Good, where she has spent over two decades helping nonprofits build sustainable fundraising strategies. She also coaches aspiring and established consultants, helping them refine their business models and create profitable, purpose-driven consulting practices.In this episode, Mandy shares her journey into consulting, the biggest lessons she’s learned, and practical advice on how to attract clients, price your services, and create multiple income streams. She also gives us a sneak peek into the Nonprofit Consulting Conference, an event designed to help consultants grow, network, and scale their businesses.In This Episode, We Discuss:✔️ How Mandy transitioned from working in nonprofits to running a successful consulting business.✔️ The biggest challenges consultants face—and how to overcome them.✔️ The power of niching down and defining your expertise.✔️ How to attract and retain high-value nonprofit clients.✔️ Pricing strategies: Hourly vs. project-based—what works best?✔️ How to build passive income as a consultant (courses, memberships, and more!).✔️ Why Mandy launched the Nonprofit Consulting Conference and what attendees can expect.✔️ Essential steps for scaling and sustaining a profitable consulting business.Hit play now, then subscribe to Nonprofit Nation for more expert insights!🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them?Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Leadership isn’t just about strategy—it’s about authenticity, empathy, and vulnerability. But in the nonprofit sector, where burnout is high and resources are stretched thin, how can leaders balance transparency while maintaining strong leadership?In this episode, I sit down with Sabrina Walker Hernandez, President & CEO of Building Better Boards, to explore how nonprofit leaders can build trust, inspire their teams, and lead with courage—even in uncertain times. With a Harvard certification in nonprofit management, eight influential e-books, and a track record of empowering over 10,000 nonprofit professionals, Sabrina is a powerhouse in nonprofit leadership development.We dive into: ✔️ The difference between authentic leadership and performative leadership ✔️ Why transparency and vulnerability are essential for strong leadership ✔️ How to balance confidence with humility in a leadership role ✔️ The power of empathetic leadership in driving team success ✔️ Practical ways to create a culture of trust and accountability in your nonprofitIf you’re looking for actionable ways to become a stronger, more authentic leader, this episode is packed with insight, inspiration, and real-world strategies.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Resources & Links:🔹 Read Sabrina’s blog post on authentic leadership: Unlocking Authentic Leadership 🔹 Learn more about Building Better Boards: www.buildingbetterboards.org 🔹 Check out Sabrina’s Sipping Tea With Sabrina podcast 🔹 Subscribe to Here's the Tea Nonprofit ReportConnect with Sabrina Walker Hernandez:🌐 Website: www.buildingbetterboards.org 📩 LinkedIn: linkedin.com/in/sabrina-walker-hernandezThe Thin Book of Trust🪷🪷 This episode sponsored by Bloomerang! 🪷🪷What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!Ready to join them? Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts