How to Improve Your Nonprofit’s Message with Lynn Bohart

📊 Did you know the average human attention span is just 8 seconds—shorter than a goldfish? In today’s noisy digital world, that stat has big implications for how nonprofits write appeals, newsletters, and even mission statements.

This week, Lynn Bohart—author, former nonprofit executive, and founder of Lil Dog Communications—joins us to unpack how nonprofit professionals can dramatically increase fundraising results through stronger, more persuasive messaging. Lynn Bohart is a seasoned nonprofit professional turned author and writing consultant. With over 35 years of experience in the nonprofit sector, she now leverages her expertise to help organizations enhance their messaging and storytelling strategies. She is the founder of Lil Dog Communications, a freelance writing company dedicated to assisting nonprofits worldwide. 

With over 35 years of experience in the sector, Lynn shares Raise More Money Through Better Messaging why so much nonprofit writing falls flat, and what to do instead.

We talk about what makes messaging truly effective, why "what you do" is less important than "why you do it," and how to unlock your organization’s emotional core to better connect with donors.

What We Cover:

• Why most nonprofit messaging gets ignored
• The power of storytelling and “finding the secret sauce”
• The 1% of your message that drives 99% of the impact
• Techniques from professional writers that nonprofits can steal
• A better way to write mission statements, appeals, and case statements

Resources:

• Lynn’s book on Amazon
• Lynn’s website: Little Dog Communications

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🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!

Ready to join them?

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts