Nonprofit Nation with Julia Campbell

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.Taking care of our mental health should not be something that falls down the list of priorities, especially when working in the ‘always on’ culture of comms. So how do we make sure we are taking steps to protect ourselves and others? In this episode, I talk with Kirsty Marrins about ways in which charities can look after the mental health and wellbeing of themselves, their co-workers, and volunteer or intern content creators and social media moderators.Connect with KirstyLinkedInTwitterResources:Social Media Moderation and Mental HealthWellbeing Guide for Comms Professionalhttps://www.facebook.com/groups/thirdsectorcommshttps://www.facebook.com/groups/charitysolidarityAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.Becoming data literate and even data-driven isn't impossible for small nonprofits. In this episode, I sit down with Sarah Epting to talk all things data. Specifically:What is data literacy and why is it especially important for nonprofits?How can small shops start on their data literacy journey? What do nonprofits often get wrong when collecting data? What data should we collect? And how do we use this data effectively so it doesn’t just sit in a spreadsheet? With 10 years of nonprofit management and 5 years of specialized Salesforce Administrator experience, Sarah leverages unprecedented knowledge of the hurdles nonprofits often face. She founded Technopath to address the gaps in the industry, leveraging her Salesforce expertise to help nonprofits further their mission.Learn more about TechnopathWeb: technopath.io OR technopath.podia.comLinkedIn:  https://www.linkedin.com/company/technopathsf/Pro-bono Project Offerings: https://technopath.ac-page.com/nonprofit-probono-salesforce-project-offeringsAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create. Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.Brand Ambassador programs mean more than telling people to post your stuff on social media. Today's topic centers around how to build a brand ambassador program at your nonprofit, how to work effectively with influencers, how to measure success, and how even small nonprofits can build these kinds of relationships.  My guest this week is Nick Lynch. From his own personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations and has spent his professional career building solutions for brands to better identify and target their audiences online.When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. He created Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Connect with Nick LynchEmail: nick@collidescope.io LinkedIn: https://www.linkedin.com/company/42794718/admin/ Twitter: https://twitter.com/CollidescopeioInstagram: https://www.instagram.com/collidescope.io/ Facebook: https://www.facebook.com/collidescopeio Resource: https://collidescope.io/ (website) About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What do nonprofits really need to know about social media in 2023? Get my brand new training, How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!After my recent discussion with Vic Hancock Fell entitled  Shifting the Power to the People You Exist For I received a thoughtful email from a listener. She wrote:  “It is so interesting to me that white, iNGO fundraisers are centered in this conversation.  As a black fundraiser and content gatherer for more than 16 years, I believe our viewpoint is not often a part of the conversation.  And, I know that some of us have different perspectives.” I appreciated that response, and I wanted to give this listener a chance to share a different perspective about fundraising for iNGOs, one not focused on “white guilt” and “white saviorism”. Vila-Sheree Watson is a multifaceted leader, fundraiser, and content creator, known for her dynamic and soulful approach to creativity and social justice. Born in the South and raised in Oakland, California, Watson's upbringing was deeply influenced by the vibrant arts and culture scene that surrounded her. From a young age, she was drawn to the power of words and storytelling and found solace and inspiration in poetry, art, and music.In this episode, Vila-Sheree generously shares their perspective on the importance of including diverse viewpoints in the conversation around iNGO fundraising and storytelling.We discuss the negative impact of focusing too much on "white guilt" and "white saviorism" and the need to move towards authentic storytelling.Connect with Vila-Sheree: Email: vwatson@corusinternational.org LinkedIn: https://www.linkedin.com/in/vilasheree/ Inclusive Language Guide from Oxfam About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!The 2023 Nonprofit Communications Trends Report is now available, and in its 13th edition, it’s become the go-to resource for nonprofit marketers and comms professionals to determine what’s next, and how to get better results in their marketing programs. Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, the publisher of the Nonprofit Communications Trends Report. Kivi is an expert in nonprofit marketing, a popular and sought-after keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.In this episode, we discuss:Five themes we think need addressing NOWWhy nonprofits use social media and how they use videoUpdated data on email list management and other email best practicesCommunication teams size and growth as well as salaries and how to plan for future growthWhy nonprofit communications staff are looking for new jobsConnect with Kivi: LinkedIn: https://www.linkedin.com/in/kivilerouxmiller/ and  linkedin.com/company/npmktgdInstagram: @kivilm and @npmktgdWebsite: nonprofitmarketingguide.comAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. In the age where attention is currency, subject matter experts within organizations are uniquely positioned to build and grow influence. Shereese Floyd gives nonprofits new ways to think about and consider thought leadership as a strategy to influence fundraising and organizational impact.In this episode, we talk about: The top three benefits of thought leadershipSteps to implementationCommon mistakes to avoidHow to use thought leadership for business development and fundraisingConnect with Shereese: Website: shereesefloyd.comLinkedIn: linkedin.com/in/shereesefloydAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!We know that stories are the lifeblood of a vibrant nonprofit communications strategy. They play a critical role in marketing, fundraising, donor relations, and internal comms. A compelling nonprofit story will inspire lifelong supporters. However, there is a problem with a lot of nonprofit storytelling. Traditional marketing teaching tells us to know our audience's pain points, exploit them, and then offer a solution. This can be particularly manipulative in nonprofit marketing since we're working on some of the world's toughest problems. Those we serve are experiencing tremendous pain and often working to overcome insurmountable challenges.This is where trauma-informed storytelling comes in. On today's episode, my guest Maria Bryan shows us the ways that our sector must tell stories that dignify, respect, and protect the health and well-being of those we serve. Maria is a nonprofit marketing and messaging strategist who helps nonprofit leaders tell impactful stories that do no harm by speaking about trauma-informed marketing. She has over 15 years in marketing communications in the public sector, a master’s degree in public administration, and a bachelor’s degree in journalism. In this episode, we discuss the importance of storytelling for nonprofits, how to become a trauma-informed marketer and fundraiser, and how to take care of yourself in this often grueling and exhausting work. Connect with Maria:Twitter: twitter.com/MariaBryanCrtvInstagram: instagram.com/MariaBryanCrtvFacebook: facebook.com/MariaBryanCrtvLinkedIn: linkedin.com/in/MariaBryanCrtv About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

 Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!Often in the nonprofit sphere, small shops need fundraising support but can’t find the right talent and don't know where to look. On the other hand, experienced fundraisers want to explore consulting, but don’t know how to grow their business. Enter Cindy Wagman - she's got both angles covered! Cindy is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. She is the host of the top-rated The Small Nonprofit podcast, and best-selling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul. In 2022 Cindy started coaching other nonprofit-serving consultants and is the co-host of the Confessions with Jess and Cindy podcast.In this episode, we talk all things nonprofit consulting, what nonprofits should look for when hiring a fundraising consultant, and how Cindy coaches other consultants to help them build impactful and profitable businesses. Connect with Cindy:The Consulting Compass Quiz Private limited-time podcast: 13 time-limited episodes going behind the scenes of my business and the Fractional Fundraisers currently in the programSample business budget template for consultants https://www.thegoodpartnership.com/LinkedIn:  https://www.linkedin.com/in/cindywagman/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

 This episode is sponsored by my new live training, How to Stand Out on Social Media in 2023. Secure your spot before the price goes up after April 24!Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services. What does it mean? What are the implications for the social media landscape? What are the pros and cons - for nonprofits, but also for us as social media consumers? In this special bonus episode, I walk you through the 3 most critical changes to the social media landscape in the past year, the pros and cons of Meta Verified for Facebook and Instagram, and how data privacy laws continue to affect social media reach and visibility.  About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed? My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.In this episode, we discuss the common obstacles that keep nonprofits from communicating effectively, why storytelling needs to change, and how to get your idea across in a way that will inspire people to take action. Connect with Tamsen:Web:   tamsenwebster.comLinkedIn: https://www.linkedin.com/in/tamsenwebster/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts