Nonprofit Nation with Julia Campbell

What do nonprofits really need to know about social media in 2023? Get my brand new training, How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!After my recent discussion with Vic Hancock Fell entitled  Shifting the Power to the People You Exist For I received a thoughtful email from a listener. She wrote:  “It is so interesting to me that white, iNGO fundraisers are centered in this conversation.  As a black fundraiser and content gatherer for more than 16 years, I believe our viewpoint is not often a part of the conversation.  And, I know that some of us have different perspectives.” I appreciated that response, and I wanted to give this listener a chance to share a different perspective about fundraising for iNGOs, one not focused on “white guilt” and “white saviorism”. Vila-Sheree Watson is a multifaceted leader, fundraiser, and content creator, known for her dynamic and soulful approach to creativity and social justice. Born in the South and raised in Oakland, California, Watson's upbringing was deeply influenced by the vibrant arts and culture scene that surrounded her. From a young age, she was drawn to the power of words and storytelling and found solace and inspiration in poetry, art, and music.In this episode, Vila-Sheree generously shares their perspective on the importance of including diverse viewpoints in the conversation around iNGO fundraising and storytelling.We discuss the negative impact of focusing too much on "white guilt" and "white saviorism" and the need to move towards authentic storytelling.Connect with Vila-Sheree: Email: vwatson@corusinternational.org LinkedIn: https://www.linkedin.com/in/vilasheree/ Inclusive Language Guide from Oxfam About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!The 2023 Nonprofit Communications Trends Report is now available, and in its 13th edition, it’s become the go-to resource for nonprofit marketers and comms professionals to determine what’s next, and how to get better results in their marketing programs. Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, the publisher of the Nonprofit Communications Trends Report. Kivi is an expert in nonprofit marketing, a popular and sought-after keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.In this episode, we discuss:Five themes we think need addressing NOWWhy nonprofits use social media and how they use videoUpdated data on email list management and other email best practicesCommunication teams size and growth as well as salaries and how to plan for future growthWhy nonprofit communications staff are looking for new jobsConnect with Kivi: LinkedIn: https://www.linkedin.com/in/kivilerouxmiller/ and  linkedin.com/company/npmktgdInstagram: @kivilm and @npmktgdWebsite: nonprofitmarketingguide.comAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. In the age where attention is currency, subject matter experts within organizations are uniquely positioned to build and grow influence. Shereese Floyd gives nonprofits new ways to think about and consider thought leadership as a strategy to influence fundraising and organizational impact.In this episode, we talk about: The top three benefits of thought leadershipSteps to implementationCommon mistakes to avoidHow to use thought leadership for business development and fundraisingConnect with Shereese: Website: shereesefloyd.comLinkedIn: linkedin.com/in/shereesefloydAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!We know that stories are the lifeblood of a vibrant nonprofit communications strategy. They play a critical role in marketing, fundraising, donor relations, and internal comms. A compelling nonprofit story will inspire lifelong supporters. However, there is a problem with a lot of nonprofit storytelling. Traditional marketing teaching tells us to know our audience's pain points, exploit them, and then offer a solution. This can be particularly manipulative in nonprofit marketing since we're working on some of the world's toughest problems. Those we serve are experiencing tremendous pain and often working to overcome insurmountable challenges.This is where trauma-informed storytelling comes in. On today's episode, my guest Maria Bryan shows us the ways that our sector must tell stories that dignify, respect, and protect the health and well-being of those we serve. Maria is a nonprofit marketing and messaging strategist who helps nonprofit leaders tell impactful stories that do no harm by speaking about trauma-informed marketing. She has over 15 years in marketing communications in the public sector, a master’s degree in public administration, and a bachelor’s degree in journalism. In this episode, we discuss the importance of storytelling for nonprofits, how to become a trauma-informed marketer and fundraiser, and how to take care of yourself in this often grueling and exhausting work. Connect with Maria:Twitter: twitter.com/MariaBryanCrtvInstagram: instagram.com/MariaBryanCrtvFacebook: facebook.com/MariaBryanCrtvLinkedIn: linkedin.com/in/MariaBryanCrtv About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

 Meta Verified and more - what do you need to know about social media in 2023? Join my live training How to Stand Out on Social Media in 2023. Secure your early bird spot before the price goes up!Often in the nonprofit sphere, small shops need fundraising support but can’t find the right talent and don't know where to look. On the other hand, experienced fundraisers want to explore consulting, but don’t know how to grow their business. Enter Cindy Wagman - she's got both angles covered! Cindy is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. She is the host of the top-rated The Small Nonprofit podcast, and best-selling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul. In 2022 Cindy started coaching other nonprofit-serving consultants and is the co-host of the Confessions with Jess and Cindy podcast.In this episode, we talk all things nonprofit consulting, what nonprofits should look for when hiring a fundraising consultant, and how Cindy coaches other consultants to help them build impactful and profitable businesses. Connect with Cindy:The Consulting Compass Quiz Private limited-time podcast: 13 time-limited episodes going behind the scenes of my business and the Fractional Fundraisers currently in the programSample business budget template for consultants https://www.thegoodpartnership.com/LinkedIn:  https://www.linkedin.com/in/cindywagman/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

 This episode is sponsored by my new live training, How to Stand Out on Social Media in 2023. Secure your spot before the price goes up after April 24!Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services. What does it mean? What are the implications for the social media landscape? What are the pros and cons - for nonprofits, but also for us as social media consumers? In this special bonus episode, I walk you through the 3 most critical changes to the social media landscape in the past year, the pros and cons of Meta Verified for Facebook and Instagram, and how data privacy laws continue to affect social media reach and visibility.  About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed? My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.In this episode, we discuss the common obstacles that keep nonprofits from communicating effectively, why storytelling needs to change, and how to get your idea across in a way that will inspire people to take action. Connect with Tamsen:Web:   tamsenwebster.comLinkedIn: https://www.linkedin.com/in/tamsenwebster/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you overwhelmed by the thought of conducting a program evaluation for your nonprofit organization? Don’t know how to structure it, or even where to start?  There are many ways to do program evaluation, making it difficult to know which model is best or which format to follow. Help is here. My guest this week is Chari Smith, founder of Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. Chari believes evaluation should be accessible, practical and usable, and she’s on the podcast to discuss her book, Nonprofit Program Evaluation Made Simple. Get your Data. Show your Impact. Improve your Programs. This book outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports.  Some of the topics we discuss include how to create a logic model, measure impact, building a culture of evaluation, survey design basics, clear reporting techniques, and more.Upcoming event: Survey Design Made SimpleTuesday, April 18, 9 – 11am PSTRegistration information is here. Use the discount code is ‘getyourdata’Connect with Chari:   LinkedIn:  https://www.linkedin.com/in/chari-smith-636b982/ Website: www.evaluationintoaction.comAbout Julia Campbell, the host of the Nonprofit Nation podcast: Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

You’ve been told that time is precious. So why don’t we treat it like the invaluable, nonrenewable resource it is?I was thrilled to have Jenny Blake on my podcast - not just because I love her books, her podcast, her newsletter - but mostly, her philosophy on time, on work, and on managing it all.Jenny is an award-winning author and podcaster who loves helping people move from friction to flow through smarter systems. Her latest book, Free Time: Lose the Busywork, Love Your Business, is an operating manual for heart-based business owners and anyone who wants to create better systems in their work and expand their revenue with easy and joy. Jenny doesn't subscribe to the hustle more, always-on, wake up at 5 AM and meditate/work out/journal culture. She writes:“Time isn’t money. Time is life force. And yours is precious! I’m obsessed with finding smarter strategies and systems for freeing our mind, time, and team to do more of our best work—and be truly present during our time off.”The philosophy and the framework she teaches in this book have truly changed the way I manage my time - and the way I even THINK about time as a heart-based business owner.​Listen in to our conversation, and you'll learn not just how to be more "productive" but how to be more intentional in the way you spend your most precious resource - your time!In this episode, we discuss the common obstacles that keep so many of us stuck, burned out, drained, and spinning our wheels - and Jenny’s thoughtful and intentional solutions. If you are “beset by the Burdensome B’s” as Jenny calls them - “bored, bottlenecked, burned out, or buried by bureaucracy,” then this episode is for you.Referenced in this episode:Free Time bookPivot bookJenny's podcast and websiteThe Unfortunate Middle About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Get the free Nonprofit Social Media Content Planner: http://www.nonprofitcontentplanner.com/ Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Gift-giving makes you a better fundraiser? YUP. And I'll tell you why! We know that giving more than you receive is a satisfying way to live. And Patrick Kucharson helps people on both sides do just that - be better givers AND receivers, through his free email newsletter, Better Gift Coach. Patrick runs one of my favorite weekly email newsletters Better Gift Coach, a weekly 1-minute shortcut to always having great gift ideas well in advance. Each week, he curates and shares a story of the best gift someone has ever received, and he analyzes the story to provide guidance on how others can replicate it.  I wanted to have Patrick on the podcast because I know that his work can help fundraisers, marketers, mission-driven individuals, and anyone trying to make an impact and affect people.In this episode, we discuss:Patrick's nonprofit background at Jumpstart in Cleveland Storytelling techniques - both in the collecting, crafting, and the telling is a master storyteller - both as a teller and a collector. We can all learn from his simple strategies. Where to find compelling stories that will resonate with your audienceThe GivingTuesday story he shared that caught my eye What to consider when giving a charitable gift on behalf of another person Creating a great giving and receiving experienceListen to the end, because Patrick drops some major thoughts on he continues to write his newsletter week after week and how he manages to sustain his creativity. Know more about Better Gift Coach:Website: www.BetterGiftCoach.comInstagram: @bettergiftcoachAbout Julia Campbell, the host of the Nonprofit Nation podcast: Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts