Nonprofit Nation with Julia Campbell

This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here. Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks. In this episode, I’m joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.We review Instil’s framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one. nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that’s facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.Connect with nikhttps://www.instil.io/solution https://www.linkedin.com/in/nik-castle/ https://www.instagram.com/weareinstilhttps://blog.instil.io/infographic-how-to-turn-event-attendees-into-major-donors About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Google Analytics 4 (GA4) is Google's next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.George Weiner is here to help! George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instilTaylor Shanklin is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She hosts the Talking Shizzle podcast.Will Novelli is a creative, talented and highly motivated individual with extensive experience in Graphic Design, Project Management, Brand Strategy and Digital Project Coordination. Currently Will assists with the Talking Shizzle podcast, and he is dedicated to helping others out in the marketing and branding space. Areas of strength; leadership, communication, organization, and interpersonal skills in providing and delivering the best customer services and project coordination possible. Will was also recently promoted to Sr. Client Happiness Manager at Barlele and enjoys spreading happiness to the world.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instilAre you keeping up with the times?  If your marketing team has been working hard to improve your diversity, equity, and inclusion (DEI) efforts, but things aren’t happening as fast as you like, then this episode is for you. My guest is inclusive marketing consultant, author, and nonprofit founder Michelle Ngome. She is the founder of Line 25 Consulting, an agency specializing in inclusive marketing strategies for organizations. Michelle understands what drives powerful connections and is committed to helping others raise their game through the delicate art of networking. She is the author of Network, Navigate & Nurture: The Equation to Strategic Networking, a practical guide to networking success.Michelle is dedicated to creating and sharing opportunities with others. In 2019, she founded the African-American Marketing Association, a 501c3 nonprofit, creating a platform that empowers Black marketers all over the United States. Michelle has interviewed thought leaders on her podcast, Networking with Michelle and Marketing For The Culture and she has been featured across various reputable media outlets such as (Forbes, PR News, Entrepreneurs, WSJ) where she is often seen offering insightful ideas and opinions on diversity in marketing.Connect with Michelle:michellengome.com (Personal)line25consulting.com (Company)beinclusivethecardgame.com/ (Company)TwitterInstagram About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil My guest this week is Katherine Watier Ong, owner of WO Strategies LLC, a boutique organic traffic consultancy.  Katherine is the brains behind many successful marketing campaigns, including: The time she had three websites crash due to too much traffic. In one case, Katherine's campaign drove 1.2 million (up from 300K) to EWG.org  in one month.Creating the strategy and leading the team helped New Yorkers get their healthcare questions answered via social media for the NYStateofHealth.NY.gov that resulted in 40K New Yorkers signing up for health insurance during week one – more than any other state exchange.Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that lead to nearly 100% traffic growth YOY.AI tools to help you create content that could rank:https://www.keywordinsights.aihttps://www.neuraltext.com/https://www.frase.ioOther resources: Search Intent TutorialSEO for AssociationsSEO boot camp CourseVideo SEO - A Guide to the Essentials Free SEO tools:https://ahrefs.com/free-seo-toolshttps://www.semrush.com/features/site-audit/https://keywordtool.io/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.The power and potential of smart technology and artificial intelligence (AI) for fundraisers hasn’t been more apparent, but there are many misconceptions around it. Will the bots replace the humans? How can we use this revolutionary technology for good and not evil? My guest this week is Nejeed Kassam, CEO and Founder of Keela, a donor management and fundraising platform designed to help nonprofits raise more. We discuss:  How generative AI and other smart technology tools are changing the fundraising world - for goodHow nonprofits can make a case to leverage these tools in their organizationWhat kind of data nonprofits should collect and how to use it  How to become a data-driven organization to create even more impactConnect with Nejeed on LinkedIn >  https://www.linkedin.com/in/nejeed/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.As a former small shop Executive Director, Rachel Bearbower of Small Shop Strategies understands how tough it is to do everything on your own. The stress, frustration and being underfunded can be overwhelming. How can we set boundaries and banish burnout in our jobs and in our personal lives?In this episode, we discuss: Rachel's ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic)The 4 things most successful nonprofit organizations and successful EDs have in commonSome of her favorite time-saving tips - how to work smarter and not harderHer best advice for small shop fundraisers and EDs trying to make it all work Connect with RachelProductivity Challenge: https://www.smallshopstrategies.com/challengeIG: https://www.instagram.com/smallshopstrategies/LinkedIn: https://www.linkedin.com/in/rachelbearbower/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.Taking care of our mental health should not be something that falls down the list of priorities, especially when working in the ‘always on’ culture of comms. So how do we make sure we are taking steps to protect ourselves and others? In this episode, I talk with Kirsty Marrins about ways in which charities can look after the mental health and wellbeing of themselves, their co-workers, and volunteer or intern content creators and social media moderators.Connect with KirstyLinkedInTwitterResources:Social Media Moderation and Mental HealthWellbeing Guide for Comms Professionalhttps://www.facebook.com/groups/thirdsectorcommshttps://www.facebook.com/groups/charitysolidarityAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.Becoming data literate and even data-driven isn't impossible for small nonprofits. In this episode, I sit down with Sarah Epting to talk all things data. Specifically:What is data literacy and why is it especially important for nonprofits?How can small shops start on their data literacy journey? What do nonprofits often get wrong when collecting data? What data should we collect? And how do we use this data effectively so it doesn’t just sit in a spreadsheet? With 10 years of nonprofit management and 5 years of specialized Salesforce Administrator experience, Sarah leverages unprecedented knowledge of the hurdles nonprofits often face. She founded Technopath to address the gaps in the industry, leveraging her Salesforce expertise to help nonprofits further their mission.Learn more about TechnopathWeb: technopath.io OR technopath.podia.comLinkedIn:  https://www.linkedin.com/company/technopathsf/Pro-bono Project Offerings: https://technopath.ac-page.com/nonprofit-probono-salesforce-project-offeringsAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create. Keela is hosting a webinar, led by me, on June 6 - How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.Brand Ambassador programs mean more than telling people to post your stuff on social media. Today's topic centers around how to build a brand ambassador program at your nonprofit, how to work effectively with influencers, how to measure success, and how even small nonprofits can build these kinds of relationships.  My guest this week is Nick Lynch. From his own personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations and has spent his professional career building solutions for brands to better identify and target their audiences online.When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. He created Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Connect with Nick LynchEmail: nick@collidescope.io LinkedIn: https://www.linkedin.com/company/42794718/admin/ Twitter: https://twitter.com/CollidescopeioInstagram: https://www.instagram.com/collidescope.io/ Facebook: https://www.facebook.com/collidescopeio Resource: https://collidescope.io/ (website) About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts