How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones

Nov 8, 2023

Floyd Jones, a fundraising expert specializing in nonprofit strategies, shares invaluable insights on maximizing year-end fundraising efforts. He emphasizes the importance of making giving seamless and the impact of social media during Giving Tuesday. Jones encourages nonprofits to foster strong relationships with donors and shift towards an abundance mindset. He discusses innovative campaigns like Give Butter Gives Back, aiming to create community engagement and optimize donor connections, ensuring organizations thrive during the giving season.

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Intro

00:00 • 4min

Maximizing Opportunities on Giving Tuesday

03:37 • 2min

Transforming Fundraising Mindsets

05:40 • 5min

Empowering Nonprofits for Year-End Fundraising

10:37 • 20min

Empowering Nonprofits through Innovative Campaigns

30:46 • 2min

Persuading Skeptical Board Members to Embrace Change in Fundraising

32:53 • 2min

Optimizing Donor Engagement for Year-End Campaigns

34:30 • 3min

Cultivating Donor Relationships

37:19 • 4min

Final Thoughts and Upcoming Event Highlights

41:32 • 2min

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In today's episode, I'm joined by the incredible Floyd Jones, a fundraising expert and advocate for easy and seamless giving experiences. Together, we dive deep into the world of nonprofit fundraising and explore strategies for building strong relationships with donors, cultivating a community, and making a meaningful impact.

Along the way, we discuss the power of social media for GivingTuesday, share valuable insights on effective fundraising techniques, and highlight the importance of taking action and embracing change. Plus, stay tuned until the end for a special giveaway announcement and some useful tips on increasing recurring donors. So grab your headphones and get ready for an episode packed with inspiration, practical wisdom, and strategies for elevating your nonprofit organization.

Key takeaways:

Importance of Making Giving Easy and Seamless
Examples of Donor Cultivation
Importance of Data and Strategy in Fundraising
Creating Habits and Space for Nonprofit Marketers
GiveButter Gives Back Campaign

Floyd Jones food for thought from this episode:

"You are a bridge. If you are a nonprofit leader, you are a bridge. You're a bridge between where your donor or your participant is and the impact they want to see in the world. You're a bridge between where your donor isn't the change that they want to see in the world. You're a bridge between where your donor isn't the progress that they want to see in the world."

"I think that every single way that you interact with your donors is the way that you're operating and building that community for the long haul."

"The studies actually show that Giving Tuesday and interventions like Giving Tuesday are amazing and extraordinary opportunities to get new donors for your organization,"

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