Nonprofit Nation with Julia Campbell

Adora Drake, a principal of HighSpirits, shares her expertise in online marketing for nonprofits. She emphasizes the importance of crafting engaging messages that convert social media followers into active donors. The discussion includes leveraging YouTube for lead generation, building email lists through trust and lead magnets, and mastering the S.C.A.L.E. method for online engagement. With a focus on nurturing relationships beyond social media, Adora provides valuable insights for nonprofits aiming to boost their fundraising strategies.

Join me at the Fundraising.Ai Virtual Summit - totally free - on October 23-24, 2023! There is no doubt that Artificial Intelligence has reshaped and continues to reshape industries and society. It holds incredible promises, but navigating the Responsible AI landscape is full of challenges. The Fundraising.AI Collaborative is focused on providing tools for organizations and AI practitioners to build, buy, and support responsible and trusted AI systems for fundraising purposes.In this special bonus episode, I talk with Mallory Erickson, Creator of the Power Partners Formula™ and Host of What the Fundraising and Facilitator of the upcoming Fundraising.AI Virtual Global Summit. We discuss: The vision of the upcoming Fundraising.AI SummitThe biggest AI opportunities for fundraisersWho should attend the SummitThe kinds of sessions we can expectRegister for free at www.fundraising.ai/summit ! Connect with Mallory: Mallory Erickson’s InstagramMallory Erickson’s LinkedInWhat the Fundrasing Podcasthttps://fundraising.ai/summit/ About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:BooksCoursesBlogFreebiesTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there! The data shows that a whopping 80% of new donors won’t make a second gift. But, while that sounds scary, moments like GivingTuesday signal that there are a lot of reasons fundraisers can feel happy and hopeful—especially if you spend some time creating experiences that build trust between your organization and the people who support you.My guest this week is Tim Sarrantonio. Tim is an internationally renowned speaker on generosity, technology, and the trends in the social good sector. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One. He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.In this episode, Tim and I discuss: Why it may be time to rethink the definition of “donors”The importance of building a welcoming experience for new donorsResearch-backed insights into how to use technology to accelerate people-centric connectionIf you’re looking for practical steps to take to connect with your community (or want some good news about peoples’ generosity), this is the episode for you.Connect with TimLinkedIn: https://www.linkedin.com/in/timsarrantonio/ - be sure to follow his  newsletterGivingTuesday Resource CenterThe Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End About Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:BooksCoursesBlogFreebiesTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right nonprofit tech, go to www.jcsocialmarketing.com/bonterraWith a membership that just hit 1m women, and an ambitious mission to increase life expectancy by 10 years in 10 years' time, GirlTREK has become a driving force in improving the lives and well-being of Black women across the U.S.With such an engaged and motivated membership, I wanted to know how the nonprofit uses technology to manage all of the moving pieces - and how they transform regular walkers into health activists and organizers.Chyna Johnson serves as Director of Impact and Innovation at GirlTREK. She is responsible for the overall data and impact management of GirlTREK, and administrative program support that supports an effective and high-functioning national staff.  Marcie L. Thomas is the Director of Digital Engagement at GirlTREK, where she manages our social media spaces and supports the Storytelling Team. Before joining our team, she worked in the automotive, food packaging, and insurance industries. She continues to serve as the founder and leader of Brown Girl Collective, a digital space for Black women.Case Study: GirlTrek races ahead with EveryAction and MobilizeWebsite: https://www.girltrek.org/join/Instagram:  https://www.instagram.com/girltrek/ Facebook: https://www.facebook.com/HealthyBlackWomenandGirls/ Black History Bootcamp podcast Vogue: When a Daily Walk Becomes an Act of Radical Self-Care—And an Honoring of Black HistoryAbout Julia Campbell, the host of Nonprofit Nation :Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:BooksCoursesBlogFreebiesTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterraWe know that organizations with healthy member engagement thrive, so how do we increase this engagement when environmental factors work against us?  If it feels like member engagement is in shorter supply than ever before, you are not alone!Members’ needs are changing—they require more than value to engage with your organization; they also want memorable, positive experiences. It is time for every leader to take on the role of CEO - Chief Experience Officer!My guest this week is Amanda Lea Kaiser, MBA, a keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Through her research, Amanda is at the forefront of exploring how member and attendee engagement is rapidly changing within professional communities.In this episode, Amanda walks you through how engagement builds from our member’s points of view. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement, learn how to create an energized and highly motivated membership.Connect with AmandaTwitter: https://twitter.com/AmandaLeaKaiserLinkedIn: https://www.linkedin.com/in/amandakaiser/Website: https://amandaleakaiser.com/Other: https://www.facebook.com/KaiserInsightsLLC/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterra “What kind of fundraiser do you want to be?”Donor communications can be challenging when you have an over-packed schedule and very full plate of tasks. But infusing creativity and #donorlove into your interactions with donors will help you raise more money and deepen relationships for the long term. In this episode, Creative Deviations author and Agents of Good founder John Lepp joins me to discuss creativity, donor appreciation, and how to maintain passion for the work after two decades of fundraising. We cover:Why so many fundraisers ignore donor communicationsHow to tell more creative and engaging stories Examples from the book Creative Deviations How to keep flexing the creative muscle - where to get inspiration What’s next for fundraising in an unstable, noisy worldAbout JohnJohn Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert with almost 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.  He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.Connect with JohnLinkedIn: https://www.linkedin.com/in/johnlepp/Twitter: www.twitter.com/johnleppWeb: https://agentsofgood.org/TikTok: https://www.tiktok.com/@john_lepp About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Sabrina Walker Hernandez, a seasoned nonprofit consultant and fundraising expert with over 25 years of experience, shares her insights on building effective nonprofit boards. She discusses strategies for fostering engagement and communication among board members, emphasizing the importance of collaboration and understanding organizational needs. Sabrina highlights the complexities of board diversity and offers practical advice for navigating difficult dynamics and fostering consensus in decision-making. Her tips empower boards to maximize their impact in the nonprofit sector.

The data on donor retention is not good. On average, over three quarters of new donors do not make a second gift. Also, the number of individual donors has dropped nearly 20 percent since the beginning of this century. It is not difficult to believe that this large drop is connected to donors feeling unappreciated  and even commoditized.This purely transactional approach to donors is a particular turnoff to younger generations who are used to having lots of choices in everything they do, and need to be acknowledged and invited to become repeat donors.In this episode, we talk about Allison's 3 steps to better donor relationships, and how to increase donor retention using available technology and tools. About AllisonAllison Fine is a pioneer in the use of technology for good. She is the author of four books on the topic, most recently, The Smart Nonprofit: Staying Human Centered in an Automated World with Beth Kanter. She is currently the President of Every.org, a nonprofit platform helping nonprofits raise more money while strengthening the relationship between causes and donors to create lasting change. Connect with AllisonWebsite: https://afine.substack.com/Other: http://www.every.orgLinkedIn: https://www.linkedin.com/in/allison-fine-a07132/ResourceDon't Be A Big Box NonprofitAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Strong organizations need passionate, competent, well-trained leaders. In this episode, we talk to The Board Pro, Christal Cherry, about her essential Steps to Build a More Engaged Board, plus other helpful tools like Board Maps and onboarding.About Christal Cherry:Christal M. Cherry is a nationally recognized  nonprofit executive and professionally trained fundraiser.  With over 20 years in the nonprofit sector, she has supported higher education institutions, human services organizations and faith based missions.  Her career portfolio, as a full time professional and consultant includes American University, the United Negro College Fund, Spelman College, Nicholas House, the Interdenominational Theological Center, Florida A & M University,  Action Ministries and the GA Center for Nonprofits.The Board Pro coaches, guides, trains, and transforms their leaders to optimize their board experience by taking action and embracing their power to change their communities and the world.Connect with Christal CherryLinkedIn: https://www.linkedin.com/in/christal-m-cherry/Website: https://www.theboardpro.com/Resources:Nonprofit Board Limits: When is it time to go? (Read article)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!You might have heard the phrase, “Do more with less,” once or twice before, and if you work in the nonprofit sector, you’ve likely heard that phrase dozens of times. It’s a fundraising professional’s mantra! When you’re in “survival mode” it can be hard to make time to fine-tune your fundraising campaigns and raise more money—not just for your mission, but for the administrative costs associated with your organization.  This pressure (that often feels like a rice cooker ready to burst) can impact your job satisfaction and lead to high turnover rates within your organization, affecting your overall wellbeing as a change maker and your nonprofit’s bottom line.  In this episode, we discuss the hard topics:Are donors still willing to financially support their favorite causes despite inflation?What can be done to address the increased pressures fundraising professionals are facing? Are fundraisers  being given the tools they need to meet their goals?How can nonprofits retain their fundraising staff and build more scalable programs?About WendyWendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.Connect with Wendy on LinkedInGet the new report: https://go.qgiv.com/research-study-subscriptionAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts