Nonprofit Nation with Julia Campbell

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!You might have heard the phrase, “Do more with less,” once or twice before, and if you work in the nonprofit sector, you’ve likely heard that phrase dozens of times. It’s a fundraising professional’s mantra! When you’re in “survival mode” it can be hard to make time to fine-tune your fundraising campaigns and raise more money—not just for your mission, but for the administrative costs associated with your organization.  This pressure (that often feels like a rice cooker ready to burst) can impact your job satisfaction and lead to high turnover rates within your organization, affecting your overall wellbeing as a change maker and your nonprofit’s bottom line.  In this episode, we discuss the hard topics:Are donors still willing to financially support their favorite causes despite inflation?What can be done to address the increased pressures fundraising professionals are facing? Are fundraisers  being given the tools they need to meet their goals?How can nonprofits retain their fundraising staff and build more scalable programs?About WendyWendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.Connect with Wendy on LinkedInGet the new report: https://go.qgiv.com/research-study-subscriptionAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Having an effective email program is an important part of building an engaged community.  48% of donors prefer to receive updates and appeals via email. But accurate data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance. That all changes with a new sector report, The Nonprofit Email Report: Data-Backed Insights for Better Engagement. My guest on this episode is Abby Jarvis, Senior Content Marketing Manager for Neon One. To get the extensive data for this report, they evaluated 37,472 email campaigns sent by their clients and identified key email benchmarks broken down by organization size. They include data for small and large nonprofits as well as the average of all emails sent. In the report, you will find data on average list sizes, open rates, and click-through rates for all three of our size cohorts, along with data-backed insights your team can actually use.In this episode, Abby and I discuss: Tips for improving your email campaigns’ performanceWords and phrases that boost engagementAn analysis of the most engaging email of 2022Practical strategies for creating compelling emailsExpert advice from industry thought leadersNonprofit-specific email performance benchmarksDownload the full report today to learn powerful insights that you can use to optimize your email strategy.About AbbyAbby Jarvis is a writer and speaker at Neon One. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing practical tactics nonprofits can use to build successful fundraising programs.Connect with AbbyLinkedIn: https://www.linkedin.com/in/abigailljarvis/Website: https://neonone.com/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize. Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars.Data privacy has become such a concern for consumers that they’re demanding more control. Because of this, tech giants and regulatory bodies are making huge shifts in audience targeting capabilities – you’re likely already seeing the impact. In this episode, data privacy expert Elyse Wallnutt will share how your consumer demand for privacy is impacting nonprofit acquisition and how to pivot your digital strategy to focus on data autonomy and audience trust.About ElysseElyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives.She delivered $39M+ in net new revenue for organizations over the past five years. She built the digital activation campaign for the clean future plan that powered the majority of President Biden's Inflation Reduction Act. And she has grown acquisition programs to more than 9x their former size.She launched Agility Lab Consulting in 2022 to support business leaders in reaching their audiences through smart strategies that stay ahead of shifts in technology, algorithms, consumer interest, and rising demand for privacy.Connect with Elyse:Agility Lab Consultingelyse@agilitylab.iohttps://www.linkedin.com/in/elysewallnutt/  ResourcesThe Nonprofit AllianceData Privacy Laws by State: A Marketers Guide for 2023https://www.agilitylab.io/resources About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!Influencer marketing has a wide variety of benefits for nonprofits, but it’s a relatively new space for many of us. We may not know who exactly to approach as an "influencer" - or what to say and how to work with them.In this episode, Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, will be  sharing the benefits of creating an Influencer Program and the collaborations that she has been part of during her role.  In this episode, we discuss:How to work with influencersHow to find influencersHow to track successThe future of influencer marketing How to get younger generations into fundraisingAsh Collins (she/her/hers) is the Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America's shelters. She has been in animal welfare for over 7 years and is skilled in influencer relations, social media, digital marketing, relationship development, and crypto/NFT relationships. When she is not working hard to Save Them All, she can be found reading with her cats, hiking with her husband and their dog, or sewing in her craft room.Connect with Ash:LinkedIn: https://www.linkedin.com/in/ashdcollins/Email: ashc@bestfriends.orgAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!Do you struggle with figuring out what is attractive to potential sponsors and how to position your organization for sponsorships? My guest this week is Mariah Monique, the Founder of The Sponsorship Catalyst, LLC. Mariah has evaluated hundreds of sponsorship proposals and decks, contributed to the decision-making process for fund allocation, negotiated requests, and built a brand reputation and awareness through sponsorships and relationship management.In this episode, we discuss: The importance of clarity when pitching to event sponsorsHow nonprofits can leverage their network to find their next sponsorWhat sponsors want and why they need youConnect with Mariah:Website: https://www.thesponsorshipcatalyst.com/Instagram: http://www.instagram.com/thesponsorshipcatalystLinkedIn: http://www.linkedin.com/in/thesponsorshipcatalystSponsor Brand Benefit ListAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials. How can nonprofits get started on Threads? Since I recorded Part 1, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S, Truth Social, which had a weekly active user base of 1 million as of last week.The app has now achieved over 150 million downloads according to app intelligence firm data.ai.What this means for nonprofits is hard to say, but it’s definitely worth exploring the new app as part of your overall content strategy - something I am teaching in my new live training on July 31st. So how do you get started? That's what I cover in this special bonus episode. About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Aron Murch is the Co-Owner and CIO of 2H Media. Aron helps non-profits improve their visibility by building video-driven websites that reduce confusion and encourage engagement. Leveraging close to 20 years of marketing experience, Aron oversees and implements crucial strategic projects for non-profits. Aron ran his first fundraiser when he was 12 years old and has never lost his passion for making an impact.Connect with AronLinkedIn: https://www.linkedin.com/in/aron-murch/ Twitter: https://twitter.com/AronMurchInstagram: https://www.instagram.com/_2hmedia/https://2h.media/non-profits/About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy!Nonprofit organizations need their professionals to perform at peak levels, inspire others, maintain relationships with community members, and achieve "reach goals." Grueling hours, unrealistic expectations, and lack of operational supports lead to high burnout and churn among those working in the nonprofit world.The good news is that there is a lot that nonprofit leaders can do to better support their employees. And, there's plenty that nonprofit professionals, themselves, can do to maintain their own well-being, resilience, and happiness on the job.Lauren Brownstein helps nonprofit organizations, philanthropists, and grant makers achieve their goals through PITCH, LLC, her fundraising and philanthropy consulting practice. She is the author of Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-Gooders, a Barnes & Noble Bestseller. Lauren has raised millions of dollars for workforce development programs, museums, student support organizations, women’s causes, community centers, international groups, associations, and more. She was a certified foster parent before adopting a child from the foster care system.Lauren's book: Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-GoodersAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.  Should Nonprofits Be On Threads - Meta’s Twitter Alternative? The internet is buzzing about Meta’s newest platform, Threads by Instagram. If you’ve never heard of this new app, or if you are simply wondering “What's the point?”, then you are in the right place. In Part 1 of my new three-part series all about the newest social network Threads, I’ll be giving a brief explanation of the emergence of the new social media platform, an overview of its key features and functionality, and some of the benefits - and drawbacks - for nonprofits and for individuals alike.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here  to be notified when the report is released and receive your copy! People who care about digital content that resonates on a human level are needed now more than ever. It's time to rethink how we approach digital content so that we can make the communications and interactions we all encounter every day less robotic, chaotic, and caustic—both to receive and to create.My guest this week is on a mission to create more human-centered digital content. Bailey Lewis is a content strategist who runs the Words First Course & Community. She created Words First to transform the way that professionals and their organizations communicate with other humans online (only the least human and most prevalent medium of all!).  We discuss:What makes so many digital experiences chaotic and unusable—for both the audiences trying to engage with them and the teams building themHow to flip the content creation process to “words first” How to identify and shift where processes are keeping that from happeningHow to apply user experience content strategy principles for digital communications that resonate on a human level.Connect with Bailey:LinkedInInstagramTikTokwww.wordsfirstcontent.com (Coaching Services) www.wordsfirstcommunity (Words First Course & Community)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts