Nonprofit Social Media Trends for the New Year with Hootsuite

Jan 22, 2024

Join Eva Taylor and Laura Zubick from Hootsuite's Social Impact Team as they delve into nonprofit social media trends for 2024. They share insights on crafting content that fosters long-term support and navigating the evolving landscape of social media. Discover the role of AI in strategy, the importance of building relationships beyond fundraising, and which platforms hold the most promise for ROI. You'll also learn about effective content strategies, audience engagement, and the need for clarity in objectives for impactful nonprofit campaigns.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 4min

Navigating Nonprofit Social Media Trends and Strategies for 2024

03:35 • 4min

Navigating Nonprofit Social Media Challenges

07:07 • 10min

Building Relationships Beyond Fundraising in Nonprofit Social Media

17:02 • 5min

Strategic Social Media Management for Nonprofits

22:24 • 5min

Harnessing Social Media and AI for Nonprofits

27:23 • 8min

Crafting Impactful Nonprofit Social Media Strategies

35:18 • 20min

Social Media for Social Good Academy is open for enrollment - click here for more information!

What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI?

Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonprofits report to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead.

Get your copy of the report here: https://www.hootsuite.com/research/nonprofit-social-media-trends-report

My guests are Eva Taylor, Director of Social Impact and Laura Zubick, Social Impact Manager at Hootsuite.

Eva Taylor has over 15 years of experience creating and executing strategic programs and campaigns that connect brands and nonprofit organizations with their customers, communities and other key stakeholders. In her role as Director, Social Impact at Hootsuite, a global social media management platform, Eva creates initiatives that empower employees to give back to the communities where they live and work, including creating the award-winning Hootsuite for Good program. Alongside this, Eva leads the HootGiving Program for Nonprofits and oversees strategic partnerships, philanthropy and disaster relief. As the former Director of Global Social Marketing at Hootsuite, Eva works closely with nonprofit organizations of all sizes to harness the power of social media to innovate, adapt and leverage new ways of delivering impact worldwide.

Laura Zubick is a marketing, corporate social responsibility, and DEI professional, who is passionate about bringing stakeholders forward in a purpose-driven way. She has developed and implemented several strategic initiatives, including the award-winning Pay Up for Progress campaign to achieve pay parity. In her current role of Social Impact Manager at Hootsuite, a global social media management platform, Laura leads the organization’s employee purpose program, Hootsuite For Good, and contributes to the growth of the HootGiving Program for Nonprofits.

In this episode, we discuss:

The key insights and trends in the Nonprofit Social Media Trends 2024 report
How nonprofits can strategically allocate their time and resources on social media
How to leverage entertainment on social media to boost the bottom line
Why ROI is taking center stage and how to focus on it for maximum results
Generative AI and how to maintain authenticity in content creation

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts