Much Ado About Threads Part 2 - Building a Community on Threads

Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.

How can nonprofits get started on Threads?

Since I recorded Part 1, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S, Truth Social, which had a weekly active user base of 1 million as of last week.

The app has now achieved over 150 million downloads according to app intelligence firm data.ai.

What this means for nonprofits is hard to say, but it’s definitely worth exploring the new app as part of your overall content strategy - something I am teaching in my new live training on July 31st.

So how do you get started? That's what I cover in this special bonus episode.

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts