>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Crushing Chaos with Allison Williams Podcast Episode (https://shows.acast.com/the-law-firm-growth-podcast/episodes/crushing-chaos-with-allison-williams)Estate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0When trying to make a lot of money for your practice, it only makes sense to accept whoever walks in the door, right?That couldn’t be more wrong. Ironically, in an effort to make more money, you’re actually setting yourself up to lose more money. At the end of the month, you’ll only manage to pay your bills by the skin of your teeth. And that vicious cycle of scarcity can go on and on unless you decide to break it.Stop selling yourself short and join me in today’s podcast as we talk about the abundance mindset and how you can use that to push yourself back to the virtuous cycle.Break yourself free and set yourself up for abundance by listening to this episode.We’ll be talking about:The Matthew Effect [01:21]The vicious cycles of scarcity and abundance [02:17]Momentum can push you towards to the top of to the bottom [05:23]The essence of niching [06:04]The burning dopamine [07:11]Why it’s important to raise your rates [08:42]What makes niching effective [11:09]Size only matters if you’re competing on the same dimensions [12:54]Intelligently reinvest in people, process, and marketing [13:30]When you have abundance, you’re able to make suitable decisions [15:14]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Contact Jan Roos (contact.casefuel.com/double-your-case-files/)Your front line intake staff can be your biggest asset or your worst nightmare. But it’s pretty easy to know which is which, right?When you ask an employee if they have your business’ best interest at heart, most of the time you’ll hear “Yes.” After all, what employee would want their source of income to fail? However, that’s not always true.Between having to work overtime to chase leads and eating dinner with their family, people will always choose to spend their valuable time with their family. Whether or not your firm gets five more clients, they’ll still be getting the same paycheck as they did last month. But do you think they’ll still be thinking that way if you start giving out incentives?Join me in today’s podcast episode as we get inside your intake staff’s head and learn how to find and empower A-players and transform your intake staff into your secret weapon!We’ll be talking about:Why you should prioritize your intake staff [00:54]What makes bad intake staff bad [01:43]The lifer: Choosing between work and life [01:57]The inner workings of a lifer [03:48]Aligning incentives [07:02]The power of call recording [09:38]The keener: The people-pleaser [11:17]The benefits of aligning incentives [13:10]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Beyond Counsel, LLC Website (https://beyondcounsel.io/)JDKatz Attorneys at Law Website (https://www.jdkatz.com/)For most practices, facing your clients personally is a necessity—booking appointments, making presentations, taking case notes. While all this was possible before the pandemic, the dynamics have certainly changed after it.Documenting was challenging enough before the pandemic even began. You have to customize each and every case note to create a personalized feel to it despite being so time-consuming. Imagine how hard it only got after the pandemic. Well, what if there is a way for you to kill two birds with one stone? How?Automation.In today’s podcast episode, we have Jeff Katz from JDKatz Attorneys at Law to discuss with us the compounding effect of automation and how it can make your job as a lawyer so much easier, especially during the pandemic.Tune in to today’s episode and prepare to be amazed.We’ll be talking about:The essence of creating a process of systems in scaling your business [01:24]How the customized approach to practices is stopping lawyers from creating systems [03:33]The catalyst that got Jeff to start creating these processes and systems [06:20]The compounding effect of automation in law firms [08:23]Finding the right staff [11:16]How automation improves client intake: His philosophy on follows-up [13:00]The inspiration behind BeyondCounsel [18:48]Jeff’s advice to aspiring lawyers: Great systems and great marketing plan go hand in hand [22:45]The best marketing strategy: accessibility [24:21]Closing clients virtually: Adapting to today’s situation [28:02]Virtual appointments after the pandemic? The future of Jeff’s practice [31:12]About Our Guest:Jeff Katz is the managing partner of JDKatz Attorneys at Law. He is also the co-founder of Beyond Counsel, LLC dedicated to helping private practices improve their processes and systems. His success as a tax and business attorney has grown exponentially over the years and is devoted to evolving his practice to better suit the client’s needs.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right?It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up.You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact!Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords.We’ll be talking about:Revisiting “Legal Marketing Fastlane” [00:30]Google AdWords and its search traffic changes: It’s just business [00:58]Facebook and its acquisitions as a platform for selling impressions [04:16]Notes on working with Google from the Legal Marketing Fastlane [07:07]Why Google is not looking out for the little guy [07:55]The issues with Google’s Search Network and landing pages [08:35]Why the “Search Network with Display Select” setting is not the best campaign setting there is [10:26]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get a free copy of “Legal Marketing Fastlane” (http://legalmarketingfast.com/product/the-legal-marketing-fastlane/)Profit with Law Podcast (https://www.profitwithlaw.com/blog/)Get access to a 1-day summit on scaling your law business using info products (https://www.profitwithlaw.com/hiddenrevenue)Get the free 8-part series on growing an online business with James Wedmore (https://www.profitwithlaw.com/videoseries)Billable hours is the accepted and widely known way for law firms to make money. In essence, lawyers are being paid for their time. However, this way of making money puts a limit on the revenue a firm can make. Online businesses have become widespread in our time. Adapting this platform into the law industry opens up opportunities for firms to scale without putting in more hours.Today, we have a repeat guest, Moshe Amsel, who talks about pushing the boundaries in the industry, the digital information courses lawyers can create, and their benefits. We also talk a bit about the gray areas surrounding advertising and ethics, plus more.Learn how you can create more business for your firm by tuning in to this episode.We’ll be talking about:His mission to push the boundaries in the law industry [00:41]Examples of information products lawyers can provide [03:29]Two lawyers already selling their own information products [10:53]Overcoming the price barrier and getting referrals as benefits [14:23]Working around the gray area involving advertising and rules of conduct [18:08]The best way to get started on the business of information products [24:56]About Our Guest:Moshe Amsel is the host of the Profit with Law podcast. He is also running the Law Firm Growth Summit, which is a virtual conference where 30+ law firm experts share their insights and strategies for growing and profiting from your law firm business.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get a free copy of “Legal Marketing Fastlane” (http://legalmarketingfast.com/product/the-legal-marketing-fastlane/)Jaclyn Foster Paralegal Services Website (https://www.jf-paralegalservices.com/)“The 4-Hour Workweek” by Tim Ferriss (https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357)The Coronavirus pandemic has certainly brought to light the need for changes in the workplace. People are now evaluating the nature of their work and how remote work plays into this.For some, remote work or freelance work is a space that’s all too familiar. It is where they have built a stable position in and where they thrive. Our guest today is one such example.Today, we chat with Jaclyn Foster, owner of Jaclyn Foster Paralegal Services, about how she got into providing senior level freelance paralegal services, the cost savings she offers, and impact her work has done in the legal space.If you’ve been considering making a shift towards remote work then this episode is worth the listen.We’ll be talking about:The path that led to Jaclyn filling a gap in the industry [01:16]Where people generally find freelance paralegals [06:19]The benefit Jaclyn offers with short-term and long-term work [07:31]What makes senior paralegals take part-time work [11:10]The shift towards more freelance or remote work [14:01]How Jaclyn makes herself accessible to her clients [16:07]Three things to get started in a similar business[18:23]The cost savings: her company vs a full-time employee [21:47]A case where she helped an attorney file a motion he had no experience in [31:14]About Our Guest:Jaclyn Foster is the owner of Jaclyn Foster Paralegal Services. Her company serves small law firms and solo practitioners by offering freelance paralegal services. She has helped multiple firms across the nation, including freelancing for a Supreme Court candidate.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

One of the biggest differences we've seen in the most successful firms we work with compared to newer firms is the speed at which they move forward. My theory on this has to do with procrastination, the fear of failure and the fear of not knowing what do do next. I go over a framework for overcoming procrastination for yourself as well as how to address it in your staff and even in your clients. Hosted on Acast. See acast.com/privacy for more information.

Did you know that 70% of lottery winners end up broke within a year? Most attorneys have seen clients come upon a windfall - some lose it and some don't. What if your marketing was the same way? We go into how fear of success can sabotage your growth efforts and what you might be able to do about it. Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about your exit plan? When the time comes, more people than you think end up flipping the sign over to "closed" without even seen what might be possible for selling their practice. The good news is it can be done - but the challenge is that selling a law practice is very different than selling almost any business out there. We sit down with law firm exit strategist Roy Ginsburg to talk about the options you might have when the time comes. Hosted on Acast. See acast.com/privacy for more information.

When's the last time you heard no? Great negotiators will generally be upset when the first offer is expected because it means they could have asked for more. But most attorneys (often times great negotiators themselves) will do everything possible to avoid hearing "no" in their marketing because it's what we're hard wired to do. Here is a quick mindset that can get the mental "monkey" off your back and get you into a place where you're billing more money to more clients. Hosted on Acast. See acast.com/privacy for more information.